Brand page · Hobbies & Creative Arts · Germany
Needles & Wool: 44.9K visits a month, 1 active Meta ads, Gravity score 530.
Needles & Wool — Needles & Wool is a company that sells high quality knitting needles and exclusive yarn, serving as a distributor for brands like Seeknit, Tulip, Edelweiss, Cardiff cashmere, Sandnes, Lang Yarns, Rowan, Chiagoo, Knit Pro, Lykke, Addi, Drops and Lana Gatto. In September 2026 needles-and-wool.com drew an estimated 44.9K visits, up 49% on the month before. It ranks #852 of 32,083 Hobbies & Creative Arts brands in Germany.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Hobbies & Creative Arts brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Needles & Wool is a company that sells high quality knitting needles and exclusive yarn, serving as a distributor for brands like Seeknit, Tulip, Edelweiss, Cardiff cashmere, Sandnes, Lang Yarns, Rowan, Chiagoo, Knit Pro, Lykke, Addi, Drops and Lana Gatto.
01 · Traffic
How much traffic Needles & Wool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Needles & Wool drew an estimated 44.9K visits in September 2026, up 49% on the month before and up 35% over three months.
- Worldwide#186,488of 4.5M sites · Top 5%
- In United States#59,500of 1.2M sites · Top 10%
- Hobbies & Creative Arts, worldwide#4,337of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United States#852of 32,083 brands · Top 5%
44.9K
estimated visits in September
1 mo ▲ +48.6%4 mo ▲ +35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Needles & Wool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Needles & Wool holds 2.9 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Hobby Store Yarn Store Wool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Needles & Wool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Needles & Wool sells on Shopify, 96% of its catalogue in stock. The best seller is cardiff cashmere classic, at €12.43, followed by drops brushed alpaca silk and drops kid silk.
#1cardiff cashmere classicNeedles & Wool€12.43In stock
#2drops brushed alpaca silkNeedles & Wool€1.80In stock
#3drops kid silkNeedles & Wool€4.24In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Needles & Wool in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 12% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$54.58
- Currency
- EUR
04 · Ads
What Needles & Wool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Needles & Wool runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since January 2024 (image, text).
rowan cotton wool 203 Tiny for €4.45Needles & Wool6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sekesi Caba Einzelunternehmerverified
Text ad20 Oct 2026Sekesi Caba Einzelunternehmerverified
Text ad2 Sept 2026Sekesi Caba Einzelunternehmerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Needles & Wool.
The creators who tag @europe_yarn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Needles & Wool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Needles & Wool among Hobbies & Creative Arts brands in Germany. The closest is Make ma!, then Soul Wool, Stoffhummel, Handarbeiten, Wollsucht, Wolle Halle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Make ma!makema.de | |||||||
| Soul Woolsoul-wool.com | |||||||
| Stoffhummelstoffhummel.shop | |||||||
| Handarbeitenhandarbeiten.de | |||||||
| Wollsuchtwollsucht.de | |||||||
| Wolle Hallewollehalle.com |
07 · Company
The company behind Needles & Wool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Needles & Wool is a company based in Gilching, Germany, on a domain registered in July 2017.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Gilching
- Founded
- Data not available
- Domain registered
- 26 Jul 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- needles-and-wool.com · Shopify · EUR
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Needles & Wool
What people ask Google about Needles & Wool.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Needles & Wool legit?
According to Gravity by Benchr, Needles & Wool is a brand based in Gilching, Germany: its website has existed since July 2017, it sells on a Shopify store, it has 30,112 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Needles & Wool known for?
Needles & Wool is a company that sells high quality knitting needles and exclusive yarn, serving as a distributor for brands like Seeknit, Tulip, Edelweiss, Cardiff cashmere, Sandnes, Lang Yarns, Rowan, Chiagoo, Knit Pro, Lykke, Addi, Drops and Lana Gatto. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Needles & Wool prices: how much is it?
Needles & Wool's best seller, cardiff cashmere classic, sells €12.43 on needles-and-wool.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check needles-and-wool.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Needles & Wool promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Needles & Wool advertises on Facebook and Instagram and on Google, where its offers often run. Check needles-and-wool.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Needles & Wool?
Needles & Wool sells on its own website, needles-and-wool.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Needles & Wool?
Gravity by Benchr records a company based in Gilching, Germany, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Needles & Wool doing well?
Yes. Gravity by Benchr estimates about 44,900 visits to needles-and-wool.com in September 2026, up 49% in a month and up 35% over three months. Needles & Wool ranks #852 of 32,083 Hobbies & Creative Arts brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Needles & Wool use?
Gravity by Benchr identifies needles-and-wool.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Needles & Wool's ad budget?
Gravity by Benchr does not publish a spend figure for Needles & Wool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Germany?
Among Hobbies & Creative Arts brands in Germany in the Gravity by Benchr index, Needles & Wool ranks #852 of 32,083 by estimated traffic. Its closest competitors on the same market are Make ma!, Soul Wool, Stoffhummel, Handarbeiten, Wollsucht. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Needles & Wool.