Brand page · Food Items · Germany

Netto Deutschland Top 5% worldwide Top 5% in Germany Top 1% in Food Items Top 5% in Food Items in Germany
netto.de·🇩🇪 Germany

Netto Deutschland: 243K visits a month, 19 active Meta ads, Gravity score 508.

Netto Deutschland — Netto Deutschland is a discount supermarket chain and a subsidiary of the Danish Salling Group, offering a versatile assortment of over 2,300 articles as a regional discounter. In September 2026 netto.de drew an estimated 243K visits, down 13% on the month before. It ranks #31 of 2,702 Food Items brands in Germany and holds a 1.3 Trustpilot rating over 4,168 reviews.

netto.de@nettodeutschland 23KYouTube 11.9KFacebookLinkedIn 3.1KTrustpilot 1.3Meta Ad Library 19

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
243K
−13% vs. August 2026
Instagram followers
23K
2,407 posts · @nettodeutschland
Trustpilot
1.3
4,168 reviews · 725 in 12 months
Meta ads
19
active · on Google since 2026
Products
—
Data not available
Rank in Germany
#31
of 2,702 in Food Items
LinkedIn
3.1K
followers · 271 employees
Earned media value
€760.2
per month, Instagram

Gravity score

508/ 1000 · 9 of 10 indicators rated
Brand Power606
Momentum362
Performance558

Percentiles within 69 peers: Food Items brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Netto Deutschland is a discount supermarket chain and a subsidiary of the Danish Salling Group, offering a versatile assortment of over 2,300 articles as a regional discounter.

01 · Traffic

How much traffic Netto Deutschland gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Netto Deutschland drew an estimated 243K visits in September 2026, down 13% on the month before and down 19% over three months.

  • Worldwide#44,584of 4.5M sites · Top 5%
  • In Germany#2,030of 184K sites · Top 5%
  • Food Items, worldwide#1,030of 260,714 brands · Top 1%
  • Food Items, Germany#31of 2,702 brands · Top 5%
Monthly visitssource Sept 2026

243K

estimated visits in September

1 mo ▼ −12.9%4 mo ▼ −18.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Netto Deutschland.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Netto Deutschland holds 1.3 out of 5 on Trustpilot over 4,168 reviews, 725 of them in the last twelve months: 4% of customers give five stars and 85% one star. That volume places Netto Deutschland in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.3TrustScore · 4,168 reviews · 725 in 12 months
Top 5% review volume
5 ★4%
4 ★1%
3 ★3%
2 ★6%
1 ★85%

Supermarket

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Netto Deutschland sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Netto Deutschland's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items88%
Beverages2%
Kitchen & Dining2%

The dominant category places Netto Deutschland in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Netto Deutschland.

The creators who tag @nettodeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nettodeutschland on Instagram, led by KAMAR (30.6K followers, 0.6% engagement).

Influencersaccounts tagging @nettodeutschland · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKAMAR@kamar.halal · 🇩🇪 DEFood cooking nutrition Creator30.6K0.6%2Tagged @nettodeutschland
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Netto Deutschland competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Netto Deutschland among Food Items brands in Germany. The closest is aldi-onlineshop.de, then ALDI France, norma-online.de, Netto Marken-Discount, Lidl, joevsmartshop.com.

CompetitorsFood Items · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
aldi-onlineshop.dealdi-onlineshop.de
ALDI Francealdi.fr
norma-online.denorma-online.de
Netto Marken-Discountnetto-online.de
Lidllidl.hu
joevsmartshop.comjoevsmartshop.com
Competitors Gravity finds for Netto Deutschland. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Netto Deutschland with aldi-onlineshop.de

07 · Company

The company behind Netto Deutschland.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Netto Deutschland is a company based in Germany, founded in 1990 according to LinkedIn. It employs about 271 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
1990, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
271 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
netto.de
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Netto Deutschland

What people ask Google about Netto Deutschland.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Netto Deutschland a legit company?

According to Gravity by Benchr, Netto Deutschland is a brand based in Germany: it employs 271 people on LinkedIn, it has 23,014 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Netto Deutschland?

Customers rate Netto Deutschland 1.3 out of 5 on Trustpilot over 4,168 reviews, 725 of them in the last twelve months: 4% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Netto Deutschland sell?

Netto Deutschland is a discount supermarket chain and a subsidiary of the Danish Salling Group, offering a versatile assortment of over 2,300 articles as a regional discounter. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.

Does Netto Deutschland have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Netto Deutschland advertises on Facebook and Instagram and on Google, where its offers often run. Check netto.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Netto Deutschland?

Gravity by Benchr records a company based in Germany, founded in 1990 according to LinkedIn, with 271 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Netto Deutschland growing?

Not at the moment. Gravity by Benchr estimates about 242,700 visits to netto.de in September 2026, down 13% in a month and down 19% over three months. Netto Deutschland ranks #31 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Netto Deutschland's ad budget?

Gravity by Benchr does not publish a spend figure for Netto Deutschland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Germany?

Among Food Items brands in Germany in the Gravity by Benchr index, Netto Deutschland ranks #31 of 2,702 by estimated traffic. Its closest competitors on the same market are aldi-onlineshop.de, ALDI France, norma-online.de, Netto Marken-Discount, Lidl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Netto Deutschland.