Brand page · United States
New Balance: 12.3M visits a month, 2,284 active Meta ads.
New Balance — New Balance is an athletic footwear and apparel company that sells sneakers, shoes, and fitness clothing with a focus on quality, comfort, and performance. In September 2026 newbalance.com drew an estimated 12.3M visits, down 17% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
New Balance is an athletic footwear and apparel company that sells sneakers, shoes, and fitness clothing with a focus on quality, comfort, and performance.
01 · Traffic
How much traffic New Balance gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Balance drew an estimated 12.3M visits in September 2026, down 17% on the month before and down 3% over three months.
- Worldwide#1,502of 4.5M sites · Top 1%
- In United States#562of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
12.3M
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about New Balance.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Balance holds 1.4 out of 5 on Trustpilot over 1,531 reviews, 306 of them in the last twelve months: 8% of customers give five stars and 84% one star. That volume places New Balance in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What New Balance sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read New Balance's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places New Balance in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What New Balance is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Balance runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Futuristisch en elegant design.New Balance14 Oct 2026video
The 204L. Reaching cruising altitude.New Balance14 Oct 2026video
New Balance EllipseNew Balance14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about New Balance.
The creators who tag @newbalance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newbalance on Instagram, led by Secluded.Garden (16.2K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSecluded.Garden@secluded_garden_ · INTL | Fashion style luxury Creator | 16.2K | 0.5% | 44 | Tagged @newbalance |
06 · Competitors according to Gravity
Who New Balance competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Balance. The closest is New Balance, then New Balance, newbalancemexico.com, Reebok, adidas.es, nike.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| New Balancenewbalance.com.hk | |||||||
| New Balancenewbalance.co.ae | |||||||
| newbalancemexico.comnewbalancemexico.com | |||||||
| Reebokreebok.com | |||||||
| adidas.esadidas.es | |||||||
| nike.comnike.com |
07 · Company
The company behind New Balance.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Balance is a company based in United States, founded in 1906 according to LinkedIn, on a domain registered in August 1995. It employs about 11,965 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1906, per LinkedIn
- Domain registered
- 7 Aug 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11,965 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- newbalance.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Balance
What people ask Google about New Balance.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Balance a legit company?
According to Gravity by Benchr, New Balance is a brand based in United States: its website has existed since August 1995, its Trustpilot profile is claimed by the brand, it employs 11,965 people on LinkedIn, it has 9,362,338 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
New Balance reviews
Customers rate New Balance 1.4 out of 5 on Trustpilot over 1,531 reviews, 306 of them in the last twelve months: 8% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is New Balance known for?
New Balance is an athletic footwear and apparel company that sells sneakers, shoes, and fitness clothing with a focus on quality, comfort, and performance. Source: Gravity by Benchr product classification.
Is there a New Balance discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: New Balance advertises on Facebook and Instagram, where its offers often run. Check newbalance.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind New Balance?
Gravity by Benchr records a company based in United States, founded in 1906 according to LinkedIn, on a domain registered in 1995, with 11,965 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is New Balance doing well?
Not at the moment. Gravity by Benchr estimates about 12,268,400 visits to newbalance.com in September 2026, down 17% in a month and down 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is New Balance's ad budget?
Gravity by Benchr does not publish a spend figure for New Balance on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Balance.