Brand page · Clothing · United States
NHS Skate Direct: 162K visits a month, 6 active Meta ads, Gravity score 535.
NHS Skate Direct — NHS Skate Direct is the official online storefront and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Bronson Bearings, Ricta Wheels, Mob Grip, and other skateboard products. In September 2026 nhsskatedirect.com drew an estimated 162K visits, up 21% on the month before. It ranks #943 of 97,158 Clothing brands in United States and holds a 4.8 Trustpilot rating over 123 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NHS Skate Direct is the official online storefront and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Bronson Bearings, Ricta Wheels, Mob Grip, and other skateboard products.
01 · Traffic
How much traffic NHS Skate Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NHS Skate Direct drew an estimated 162K visits in September 2026, up 21% on the month before and down 8% over three months.
- Worldwide#62,443of 4.5M sites · Top 5%
- In United States#20,572of 1.2M sites · Top 5%
- Clothing, worldwide#5,763of 459,295 brands · Top 5%
- Clothing, United States#943of 97,158 brands · Top 1%
162K
estimated visits in September
1 mo ▲ +21.3%4 mo ▼ −7.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NHS Skate Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NHS Skate Direct holds 4.8 out of 5 on Trustpilot over 123 reviews, 70 of them in the last twelve months: 93% of customers give five stars and 0% one star. That volume places NHS Skate Direct in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Streetwear Store Clothing Store Skate Shop Skateboard Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NHS Skate Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NHS Skate Direct sells on Shopify, 81% of its catalogue in stock. The best seller is 9in Black Sheet Mob Skateboard Grip Tape, at US$8.95, followed by Stage 11 Polished Standard Independent Skateboard Truck and Classic Dot Mens Santa Cruz Hoodie.
#19in Black Sheet Mob Skateboard Grip TapeNHS Skate DirectUS$8.95In stock
#2Stage 11 Polished Standard Independent Skateboard TruckNHS Skate DirectUS$20.95–US$30.95In stock
#3Classic Dot Mens Santa Cruz HoodieNHS Skate DirectUS$50.95–US$71.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NHS Skate Direct in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 65% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$54.20
- Currency
- USD
04 · Ads
What NHS Skate Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NHS Skate Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Stage 11 Polished Standard Independent Skateboard TruckNHS Skate Direct11 Sept 2026image
OJ Juice Bar Rail OrangeNHS Skate Direct9 Aug 2026image
Stage 11 Polished Standard Independent Skateboard TruckNHS Skate Direct7 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026NHS, Inc.verified
Text ad20 Oct 2026NHS, Inc.verified
Text ad20 Oct 2026NHS, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NHS Skate Direct.
The creators who tag @nhsskatedirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nhsskatedirect on Instagram, led by Thomas Fernández (41.3K followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThomas Fernández@liveradstudios · 🇺🇸 US | Photography visual arts Creator | 41.3K | 4.4% | 2 | Tagged @nhsskatedirect |
06 · Competitors according to Gravity
Who NHS Skate Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NHS Skate Direct among Clothing brands in United States. The closest is Skate Warehouse, then Preduce, CCS, TGM Skateboards, skatedeluxe.com, Relief Skate Supply.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skate Warehouseskatewarehouse.com | |||||||
| Preducepreduce.com | |||||||
| CCSshop.ccs.com | |||||||
| TGM Skateboardstgmskateboards.com | |||||||
| skatedeluxe.comskatedeluxe.com | |||||||
| Relief Skate Supplyreliefskatesupply.com |
07 · Company
The company behind NHS Skate Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NHS Skate Direct is a company based in Santa Cruz, United States, founded in 1973 according to LinkedIn, on a domain registered in October 2021. It employs about 103 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Cruz
- Founded
- 1973, per LinkedIn
- Domain registered
- 14 Oct 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 103 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nhsskatedirect.com · Shopify · USD
- Catalogue
- 364 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NHS Skate Direct
What people ask Google about NHS Skate Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NHS Skate Direct legit or a scam?
According to Gravity by Benchr, NHS Skate Direct is a brand based in Santa Cruz, United States: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 103 people on LinkedIn, it has 50,135 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NHS Skate Direct reviews
Customers rate NHS Skate Direct 4.8 out of 5 on Trustpilot over 123 reviews, 70 of them in the last twelve months: 93% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NHS Skate Direct sell?
NHS Skate Direct is the official online storefront and largest selection of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Bronson Bearings, Ricta Wheels, Mob Grip, and other skateboard products. Gravity by Benchr classifies it under Clothing, with Skateboarding making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NHS Skate Direct expensive?
NHS Skate Direct's best seller, 9in Black Sheet Mob Skateboard Grip Tape, sells US$8.95 on nhsskatedirect.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check nhsskatedirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NHS Skate Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NHS Skate Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check nhsskatedirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NHS Skate Direct?
NHS Skate Direct sells on its own website, nhsskatedirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NHS Skate Direct?
Gravity by Benchr records a company based in Santa Cruz, United States, founded in 1973 according to LinkedIn, on a domain registered in 2021, with 103 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NHS Skate Direct doing well?
Not at the moment. Gravity by Benchr estimates about 162,200 visits to nhsskatedirect.com in September 2026, up 21% in a month and down 8% over three months. NHS Skate Direct ranks #943 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NHS Skate Direct use?
Gravity by Benchr identifies nhsskatedirect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NHS Skate Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NHS Skate Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, NHS Skate Direct ranks #943 of 97,158 by estimated traffic. Its closest competitors on the same market are Skate Warehouse, Preduce, CCS, TGM Skateboards, skatedeluxe.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NHS Skate Direct.