Brand page · Sofas
nickscali.com.au: 478K visits a month, 239 active Meta ads.
nickscali.com.au — Nick Scali is an Australian furniture retailer that sells premium sofas, recliners, and designer furniture including dining and bedroom pieces for modern homes. In September 2026 nickscali.com.au drew an estimated 478K visits, up 2% on the month before. It ranks #5 of 190 Sofas brands and holds a 3.4 Trustpilot rating over 1,829 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Nick Scali is an Australian furniture retailer that sells premium sofas, recliners, and designer furniture including dining and bedroom pieces for modern homes.
01 · Traffic
How much traffic nickscali.com.au gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nickscali.com.au drew an estimated 478K visits in September 2026, up 2% on the month before and down 10% over three months.
- Worldwide#25,735of 4.5M sites · Top 1%
- In Australia#501of 105K sites · Top 1%
- Sofas, worldwide#41of 7,681 brands · Top 1%
- Sofas, Australia#5of 190 brands · Top 5%
478K
estimated visits in September
1 mo ▲ +1.7%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about nickscali.com.au.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nickscali.com.au holds 3.4 out of 5 on Trustpilot over 1,829 reviews, 350 of them in the last twelve months: 56% of customers give five stars and 33% one star. That volume places nickscali.com.au in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What nickscali.com.au sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read nickscali.com.au's catalogue yet.
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Share of the catalogue by product family.
The dominant category places nickscali.com.au in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What nickscali.com.au is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nickscali.com.au runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Up to 50% offNick Scali8 Oct 2026image
Up to 50% offNick Scali8 Oct 2026image
Discover the Traver dining tableNick Scali8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Elliot Charles Scaliverified
Text ad21 Oct 2026Elliot Charles Scaliverified
Text ad21 Oct 2026Elliot Charles Scaliverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about nickscali.com.au.
The creators who tag @nickscali on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nickscali on Instagram, led by Jen (23.8K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJen@whitefoxstyling · 🇦🇺 AU | Decoration garden diy Creator | 23.8K | — | 3 | Tagged @nickscali |
06 · Competitors according to Gravity
Who nickscali.com.au competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nickscali.com.au among Sofas brands. The closest is Lounge Lovers, then King Living, King Living, scs.co.uk, Lounge Life, sofasandsectionals.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lounge Loversloungelovers.com.au | |||||||
| King Livingkingliving.com.au | |||||||
| King Livingkingliving.com.sg | |||||||
| scs.co.ukscs.co.uk | |||||||
| Lounge Lifeloungelife.com.au | |||||||
| sofasandsectionals.comsofasandsectionals.com |
07 · Company
The company behind nickscali.com.au.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nickscali.com.au is an e-commerce brand, founded in 1961 according to LinkedIn. It employs about 360 people.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
- 1961, per LinkedIn
- Domain registered
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- Share capital
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- President
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- Employees
- 360 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- nickscali.com.au · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nickscali.com.au
What people ask Google about nickscali.com.au.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nickscali.com.au legit?
According to Gravity by Benchr, nickscali.com.au is a brand: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 360 people on LinkedIn, it has 121,022 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
nickscali.com.au reviews
Customers rate nickscali.com.au 3.4 out of 5 on Trustpilot over 1,829 reviews, 350 of them in the last twelve months: 56% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is nickscali.com.au known for?
Nick Scali is an Australian furniture retailer that sells premium sofas, recliners, and designer furniture including dining and bedroom pieces for modern homes. Gravity by Benchr classifies it under Sofas. Source: Gravity by Benchr product classification.
nickscali.com.au promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: nickscali.com.au advertises on Facebook and Instagram and on Google, where its offers often run. Check nickscali.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy nickscali.com.au?
nickscali.com.au sells on its own website, nickscali.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind nickscali.com.au?
Gravity by Benchr records a company, founded in 1961 according to LinkedIn, with 360 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is nickscali.com.au doing well?
Not at the moment. Gravity by Benchr estimates about 478,100 visits to nickscali.com.au in September 2026, up 2% in a month and down 10% over three months. nickscali.com.au ranks #5 of 190 Sofas brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does nickscali.com.au use?
Gravity by Benchr identifies nickscali.com.au as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records.
How much does nickscali.com.au spend on Meta ads?
Gravity by Benchr does not publish a spend figure for nickscali.com.au on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands?
Among Sofas brands in the Gravity by Benchr index, nickscali.com.au ranks #5 of 190 by estimated traffic. Its closest competitors on the same market are Lounge Lovers, King Living, King Living, scs.co.uk, Lounge Life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nickscali.com.au.