Brand page · Party & Celebration
Nicobar: 449K visits a month, 197 active Meta ads.
Nicobar — Nicobar is a brand that creates a modern Indian way of living through clothing, jewellery, and homeware products that are made to last. In September 2026 nicobar.com drew an estimated 449K visits, down 30% on the month before. It ranks #2 of 341 Party & Celebration brands and holds a 2.2 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Nicobar is a brand that creates a modern Indian way of living through clothing, jewellery, and homeware products that are made to last.
01 · Traffic
How much traffic Nicobar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nicobar drew an estimated 449K visits in September 2026, down 30% on the month before and down 3% over three months.
- Worldwide#27,085of 4.5M sites · Top 1%
- In India#1,426of 164K sites · Top 1%
- Party & Celebration, worldwide#60of 46,327 brands · Top 1%
- Party & Celebration, India#2of 341 brands · Top 1%
449K
estimated visits in September
1 mo ▼ −29.5%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nicobar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nicobar holds 2.2 out of 5 on Trustpilot over 15 reviews, 11 of them in the last twelve months: 7% of customers give five stars and 87% one star.
Fashion Accessories Store Clothing Store Women's Clothing Store Streetwear Store Printed Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nicobar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nicobar sells on Shopify, 61% of its catalogue in stock. The best seller is Singha mug, at ₹850.00, followed by Ananas mug and Ele Wrap.
#1Singha mugNicobar₹850.00In stock- #2Ananas mugNicobar₹850.00In stock
#3Ele WrapNicobar₹50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nicobar in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$60.06
- Currency
- INR
04 · Ads
What Nicobar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nicobar runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
₹4,400 | Colombo Throw - CharcoalNicobar7 Oct 2026image
Meet NicoSera, Nicobar’s first eveningwear collection, made for every kind of evening. From slow evening strolls to late-night parties, thesNicobar7 Oct 2026video
Meet NicoSera, Nicobar’s first eveningwear collection, made for every kind of evening. From slow evening strolls to late-night parties, thesNicobar7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NICOBAR DESIGN PRIVATE LIMITEDverified
Image ad21 Oct 2026NICOBAR DESIGN PRIVATE LIMITEDverified
Text ad21 Oct 2026NICOBAR DESIGN PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nicobar.
The creators who tag @nicojournal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nicojournal on Instagram, led by FCML Surfaces (10.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFCML Surfaces@fcmlsurfaces · 🇮🇳 IN | Decoration garden diy Creator | 10.7K | 0.3% | 4 | Tagged @nicojournal |
06 · Competitors according to Gravity
Who Nicobar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nicobar among Party & Celebration brands. The closest is Okhai, then INDISKA, TJORI, Indya, KUSVAA, Trendia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Okhaiokhai.org | |||||||
| INDISKAindiska.com | |||||||
| TJORItjori.com | |||||||
| Indyahouseofindya.com | |||||||
| KUSVAAkusvaa.com | |||||||
| Trendiatrendia.co |
07 · Company
The company behind Nicobar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nicobar is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in June 1997. It employs about 314 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2016, per LinkedIn
- Domain registered
- 20 Jun 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 314 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nicobar.com · Shopify · INR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nicobar
What people ask Google about Nicobar.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nicobar legit?
According to Gravity by Benchr, Nicobar is a brand: its website has existed since June 1997, it sells on a Shopify store, it employs 314 people on LinkedIn, it has 381,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nicobar?
Customers rate Nicobar 2.2 out of 5 on Trustpilot over 15 reviews, 11 of them in the last twelve months: 7% give five stars, 87% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nicobar sell?
Nicobar is a brand that creates a modern Indian way of living through clothing, jewellery, and homeware products that are made to last. Gravity by Benchr classifies it under Party & Celebration, with Outfit Sets making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nicobar prices: how much is it?
Nicobar's best seller, Singha mug, sells ₹850.00 on nicobar.com. 61% of the catalogue is in stock. Gravity does not track prices daily: check nicobar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nicobar discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nicobar advertises on Facebook and Instagram and on Google, where its offers often run. Check nicobar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nicobar?
Nicobar sells on its own website, nicobar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Nicobar?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 1997, with 314 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nicobar doing well?
Not at the moment. Gravity by Benchr estimates about 448,700 visits to nicobar.com in September 2026, down 30% in a month and down 3% over three months. Nicobar ranks #2 of 341 Party & Celebration brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nicobar use?
Gravity by Benchr identifies nicobar.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records.
What is Nicobar's ad budget?
Gravity by Benchr does not publish a spend figure for Nicobar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands?
Among Party & Celebration brands in the Gravity by Benchr index, Nicobar ranks #2 of 341 by estimated traffic. Its closest competitors on the same market are Okhai, INDISKA, TJORI, Indya, KUSVAA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nicobar.