Brand page · Personal Care · United Kingdom
Nikura: 207K visits a month, 778 active Meta ads, Gravity score 674.
Nikura — Nikura is an online retailer of essential and fragrance oils, offering 100% pure aromatherapy products bottled in London, UK. In September 2026 nikura.com drew an estimated 207K visits, up 4% on the month before. It ranks #81 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 5,590 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nikura is an online retailer of essential and fragrance oils, offering 100% pure aromatherapy products bottled in London, UK.
01 · Traffic
How much traffic Nikura gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nikura drew an estimated 207K visits in September 2026, up 4% on the month before and down 23% over three months.
- Worldwide#51,012of 4.5M sites · Top 5%
- In United Kingdom#2,593of 192K sites · Top 5%
- Personal Care, worldwide#2,316of 215,119 brands · Top 5%
- Personal Care, United Kingdom#81of 8,226 brands · Top 1%
207K
estimated visits in September
1 mo ▲ +3.8%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nikura.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nikura holds 4.8 out of 5 on Trustpilot over 5,590 reviews, 1,905 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places Nikura in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Flavours, Fragrances and Aroma Supplier Aromatherapy Supply Store Candle Store Cosmetics and Perfumes Supplier Massage Supply Store Wax Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nikura sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nikura sells on Shopify, 88% of its catalogue in stock. The best seller is Lavender Oil | French, at £4.99–£274.99, followed by Fresh Linen Fragrance Oil | Floral and MISTI Waterless Mini Diffuser.
#1Lavender Oil | FrenchNikura£4.99–£274.99In stock
#2Fresh Linen Fragrance Oil | FloralNikura£3.99–£59.99In stock
#3MISTI Waterless Mini DiffuserNikura£30.00–£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nikura in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 96% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$9.25
- Currency
- GBP
04 · Ads
What Nikura is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nikura runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Say hello to MISTI ✨Nikura7 Oct 2026video
Over 3000 5* reviewsNikura6 Oct 2026image
Unlock Up To -50%Nikura5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NIKURA LIMITEDverified
Text ad20 Oct 2026NIKURA LIMITEDverified
Text ad20 Oct 2026NIKURA LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nikura.
The creators who tag @nikurahq on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nikurahq on Instagram, led by Becks Thwaite (31.6K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBecks Thwaite@becksthwaitehome · 🇬🇧 GB | Decoration garden diy Creator | 31.6K | 1.1% | 1 | Tagged @nikurahq |
06 · Competitors according to Gravity
Who Nikura competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nikura among Personal Care brands in United Kingdom. The closest is Scandiscents, then Aroma360, Hotel Collection, Scentiment, Pura, Pink Zebra.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scandiscentsscandiscents.com | |||||||
| Aroma360aroma360.com | |||||||
| Hotel Collectionhotelcollection.com | |||||||
| Scentimentscentiment.com | |||||||
| Puracheckout.pura.com | |||||||
| Pink Zebrapinkzebrahome.com |
07 · Company
The company behind Nikura.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nikura is a company based in London, United Kingdom, on a domain registered in April 2002. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 16 Apr 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nikura.com · Shopify · GBP
- Catalogue
- 94 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nikura
What people ask Google about Nikura.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nikura legit?
According to Gravity by Benchr, Nikura is a brand based in London, United Kingdom: its website has existed since April 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 54,317 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nikura reviews: is it worth it?
Customers rate Nikura 4.8 out of 5 on Trustpilot over 5,590 reviews, 1,905 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nikura sell?
Nikura is an online retailer of essential and fragrance oils, offering 100% pure aromatherapy products bottled in London, UK. Gravity by Benchr classifies it under Personal Care, with Home Fragrances making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nikura cost?
Nikura's best seller, Lavender Oil | French, sells from £4.99 to £274.99 on nikura.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check nikura.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nikura discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nikura advertises on Facebook and Instagram and on Google, where its offers often run. Check nikura.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nikura?
Nikura sells on its own website, nikura.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nikura?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2002, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nikura doing well?
Not at the moment. Gravity by Benchr estimates about 206,600 visits to nikura.com in September 2026, up 4% in a month and down 23% over three months. Nikura ranks #81 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nikura use?
Gravity by Benchr identifies nikura.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nikura's ad budget?
Gravity by Benchr does not publish a spend figure for Nikura on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Nikura ranks #81 of 8,226 by estimated traffic. Its closest competitors on the same market are Scandiscents, Aroma360, Hotel Collection, Scentiment, Pura. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nikura.