Brand page · Shoes · Germany

NNormal Top 1% worldwide Top 5% in Germany Top 5% in Shoes Top 5% in Shoes in Germany
nnormal.com·🇩🇪 Germany·Since 2018

NNormal: 313K visits a month, 356 active Meta ads.

NNormal — Outdoor sports brand that inspires people to enjoy and respect nature. In September 2026 nnormal.com drew an estimated 313K visits, up 9% on the month before. It ranks #110 of 6,771 Shoes brands in Germany and holds a 1.8 Trustpilot rating over 32 reviews.

nnormal.com@nnormal_official 291KYouTube 15.4KFacebookLinkedIn 23.6KTrustpilot 1.8Meta Ad Library 356

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
313K
+9% vs. August 2026
Instagram followers
291K
750 posts · @nnormal_official
Trustpilot
1.8
32 reviews · 15 in 12 months
Meta ads
356
active · on Google since 2023
Products
—
Data not available
Rank in United States
#110
of 6,771 in Shoes
LinkedIn
23.6K
followers · 101 employees
Earned media value
€63.7k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Outdoor sports brand that inspires people to enjoy and respect nature.

01 · Traffic

How much traffic NNormal gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

NNormal drew an estimated 313K visits in September 2026, up 9% on the month before and down 4% over three months.

  • Worldwide#36,209of 4.5M sites · Top 1%
  • In United States#11,757of 1.2M sites · Top 5%
  • Shoes, worldwide#686of 46,962 brands · Top 5%
  • Shoes, United States#110of 6,771 brands · Top 5%
Monthly visitssource Sept 2026

313K

estimated visits in September

1 mo ▲ +8.8%4 mo ▼ −3.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about NNormal.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

NNormal holds 1.8 out of 5 on Trustpilot over 32 reviews, 15 of them in the last twelve months: 6% of customers give five stars and 91% one star. That volume places NNormal in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.8TrustScore · 32 reviews · 15 in 12 months
Top 50% review volume
5 ★6%
4 ★0%
3 ★0%
2 ★3%
1 ★91%

Outdoor Clothing and Equipment Shop Shoe Store Sportswear Store Clothing Store Shoe Factory Activewear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What NNormal sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read NNormal's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes45%
Clothing42%
Outdoor Recreation4%

The dominant category places NNormal in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about NNormal.

The creators who tag @nnormal_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nnormal_official on Instagram, led by Nicolas Poillot (14.3K followers).

Influencersaccounts tagging @nnormal_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNicolas Poillot@nicolas_poillot · 🇫🇷 FRFashion style luxury Creator14.3K—8Tagged @nnormal_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who NNormal competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for NNormal among Shoes brands in Germany. The closest is direct-running.fr, then i-Run, norda, inov-8.com, inov8.com, KAILASFUGA.

CompetitorsShoes · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
direct-running.frdirect-running.fr
i-Runi-run.es
nordanordarun.com
inov-8.cominov-8.com
inov8.cominov8.com
KAILASFUGAkailasfuga.com
Competitors Gravity finds for NNormal. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare NNormal with direct-running.fr

07 · Company

The company behind NNormal.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

NNormal is a company based in Germany, founded in 2022 according to LinkedIn, on a domain registered in June 2018. It employs about 101 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
2022, per LinkedIn
Domain registered
28 Jun 2018
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
101 on LinkedIn · 11-50
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
nnormal.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about NNormal

What people ask Google about NNormal.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is NNormal legit?

According to Gravity by Benchr, NNormal is a brand based in Germany: its website has existed since June 2018, it employs 101 people on LinkedIn, it has 291,146 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

NNormal reviews

Customers rate NNormal 1.8 out of 5 on Trustpilot over 32 reviews, 15 of them in the last twelve months: 6% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is NNormal known for?

Outdoor sports brand that inspires people to enjoy and respect nature. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.

Is there a NNormal discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: NNormal advertises on Facebook and Instagram and on Google, where its offers often run. Check nnormal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns NNormal?

Gravity by Benchr records a company based in Germany, founded in 2022 according to LinkedIn, on a domain registered in 2018, with 101 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is NNormal doing well?

Not at the moment. Gravity by Benchr estimates about 313,200 visits to nnormal.com in September 2026, up 9% in a month and down 4% over three months. NNormal ranks #110 of 6,771 Shoes brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is NNormal's ad budget?

Gravity by Benchr does not publish a spend figure for NNormal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands in Germany?

Among Shoes brands in Germany in the Gravity by Benchr index, NNormal ranks #110 of 6,771 by estimated traffic. Its closest competitors on the same market are direct-running.fr, i-Run, norda, inov-8.com, inov8.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NNormal.