Brand page · Clothing · Netherlands
No Label: 156K visits a month, 142 active Meta ads, Gravity score 698.
No Label — No Label is a Dutch men's apparel brand offering minimalist, logo-free clothing essentials including shirts, t-shirts, knitwear, jeans, and coats. The brand focuses on fair prices, transparency in production, and timeless cityproof essentials designed for everyday wear. In September 2026 nolabel.com drew an estimated 156K visits, up 15% on the month before. It ranks #72 of 4,523 Clothing brands in Netherlands and holds a 4.3 Trustpilot rating over 212 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Clothing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
No Label is a Dutch men's apparel brand offering minimalist, logo-free clothing essentials including shirts, t-shirts, knitwear, jeans, and coats. The brand focuses on fair prices, transparency in production, and timeless cityproof essentials designed for everyday wear.
01 · Traffic
How much traffic No Label gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
No Label drew an estimated 156K visits in September 2026, up 15% on the month before and up 112% over three months.
- Worldwide#64,350of 4.5M sites · Top 5%
- In Netherlands#853of 78.6K sites · Top 5%
- Clothing, worldwide#5,960of 459,295 brands · Top 5%
- Clothing, Netherlands#72of 4,523 brands · Top 5%
156K
estimated visits in September
1 mo ▲ +15.0%4 mo ▲ +111.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about No Label.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
No Label holds 4.3 out of 5 on Trustpilot over 212 reviews, 191 of them in the last twelve months: 77% of customers give five stars and 18% one star. That volume places No Label in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Men's Clothing Store Clothing Store Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What No Label sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
No Label sells on Shopify, 99% of its catalogue in stock. The best seller is Tee Midweight Organic Cotton TS90017-WHT, at €39.00, followed by Moon Heavyweight Cotton TS90018-WHT and Tee Midweight Organic Cotton TS90017-NVY.
#1Tee Midweight Organic Cotton TS90017-WHTNo Label€39.00In stock
#2Moon Heavyweight Cotton TS90018-WHTNo Label€44.00In stock
#3Tee Midweight Organic Cotton TS90017-NVYNo Label€39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places No Label in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 17% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$133.29
- Currency
- EUR
04 · Ads
What No Label is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
No Label runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Die Essentials für die neue SaisonNO LABEL8 Oct 2026video
Moon Heavyweight T-shirt - Flintstone Blue - Organic CottonNO LABEL8 Oct 2026image
Your new season essentialsNO LABEL8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NO LABEL B.V.verified
Text ad20 Oct 2026NO LABEL B.V.verified
Text ad20 Oct 2026NO LABEL B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about No Label.
The creators who tag @worldofnolabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @worldofnolabel on Instagram, led by Tono Simone (23.9K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTono Simone@tonosimone · 🇮🇹 IT | Fashion style luxury Creator | 23.9K | 2.9% | 2 | Tagged @worldofnolabel |
06 · Competitors according to Gravity
Who No Label competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for No Label among Clothing brands in Netherlands. The closest is Cahoot, then GAZMAN, CAPO | Meaning Behind The Brand, ICONDENIM, ICON. AMSTERDAM, Senses.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cahootcahoot.in | |||||||
| GAZMANgazman.com.au | |||||||
| CAPO | Meaning Behind The Brandcapouk.com | |||||||
| ICONDENIMicondenim.com | |||||||
| ICON. AMSTERDAMicon-amsterdam.com | |||||||
| Sensessensesindia.in |
07 · Company
The company behind No Label.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
No Label is a company based in Amsterdam, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in November 2000. It employs about 67 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2014, per LinkedIn
- Domain registered
- 6 Nov 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 67 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nolabel.com · Shopify · EUR
- Catalogue
- 266 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about No Label
What people ask Google about No Label.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is No Label legit?
According to Gravity by Benchr, No Label is a brand based in Amsterdam, Netherlands: its website has existed since November 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 67 people on LinkedIn, it has 47,027 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
No Label reviews: is it worth it?
Customers rate No Label 4.3 out of 5 on Trustpilot over 212 reviews, 191 of them in the last twelve months: 77% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is No Label?
No Label is a Dutch men's apparel brand offering minimalist, logo-free clothing essentials including shirts, t-shirts, knitwear, jeans, and coats. The brand focuses on fair prices, transparency in production, and timeless cityproof essentials designed for everyday wear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
No Label prices: how much is it?
No Label's best seller, Tee Midweight Organic Cotton TS90017-WHT, sells €39.00 on nolabel.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check nolabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a No Label discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: No Label advertises on Facebook and Instagram and on Google, where its offers often run. Check nolabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy No Label?
No Label sells on its own website, nolabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind No Label?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2000, with 67 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is No Label doing well?
Yes. Gravity by Benchr estimates about 156,500 visits to nolabel.com in September 2026, up 15% in a month and up 112% over three months. No Label ranks #72 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does No Label use?
Gravity by Benchr identifies nolabel.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does No Label spend on Meta ads?
Gravity by Benchr does not publish a spend figure for No Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, No Label ranks #72 of 4,523 by estimated traffic. Its closest competitors on the same market are Cahoot, GAZMAN, CAPO | Meaning Behind The Brand, ICONDENIM, ICON. AMSTERDAM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with No Label.