Brand page · Jewelry · United States
Nominal: 522K visits a month, 54 active Meta ads, Gravity score 657.
Nominal — Nominal is a jewelry brand that sells cultural and Islamic-inspired jewelry including Arabic name necklaces, Quranic verses, and henna-inspired designs. In September 2026 nominalx.com drew an estimated 522K visits, down 33% on the month before. It ranks #66 of 33,382 Jewelry brands in United States and holds a 4.5 Trustpilot rating over 881 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nominal is a jewelry brand that sells cultural and Islamic-inspired jewelry including Arabic name necklaces, Quranic verses, and henna-inspired designs.
01 · Traffic
How much traffic Nominal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nominal drew an estimated 522K visits in September 2026, down 33% on the month before and up 59% over three months.
- Worldwide#23,980of 4.5M sites · Top 1%
- In United States#7,867of 1.2M sites · Top 1%
- Jewelry, worldwide#328of 132,285 brands · Top 1%
- Jewelry, United States#66of 33,382 brands · Top 1%
522K
estimated visits in September
1 mo ▼ −33.3%4 mo ▲ +58.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nominal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nominal holds 4.5 out of 5 on Trustpilot over 881 reviews, 165 of them in the last twelve months: 78% of customers give five stars and 14% one star. That volume places Nominal in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fashion Accessories Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nominal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nominal sells on Shopify, 99% of its catalogue in stock. The best seller is Custom Name Necklace, at US$75.00, followed by Gift Box and Chain Extender.
#1Custom Name NecklaceNominalUS$75.00In stock
#2Gift BoxNominalUS$10.00In stock
#3Chain ExtenderNominalUS$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nominal in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 86% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$50.00
- Currency
- USD
04 · Ads
What Nominal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nominal runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Nominal | Meaningful Everyday JewelryNominal6 Oct 2026image
Cultural Jewelry Created To Last Forever ✨Nominal5 Oct 2026video
Cultural Jewelry Created To Last Forever ✨Nominal5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nominalverified
Text ad20 Oct 2026Nominalverified
Text ad20 Oct 2026Nominalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nominal.
The creators who tag @nominal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nominal on Instagram, led by rubatosis 🍉 (178K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| rrubatosis 🍉@rubat0sis_official · 🇨🇦 CA | Pro sports athletes Creator | 178K | 3.2% | 6 | Tagged @nominal |
06 · Competitors according to Gravity
Who Nominal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nominal among Jewelry brands in United States. The closest is 99Customized, then Bekommenamenskette, nomination.com, DORADO, jewlr.com, lilliparis.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 99Customized99customizedjewellery.in | |||||||
| Bekommenamenskettebekommenamenskette.com | |||||||
| nomination.comnomination.com | |||||||
| DORADOdorado.com | |||||||
| jewlr.comjewlr.com | |||||||
| lilliparis.comlilliparis.com |
07 · Company
The company behind Nominal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nominal is a company based in Phoenix, United States, on a domain registered in January 2018. It employs about 128 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Phoenix
- Founded
- Data not available
- Domain registered
- 2 Jan 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 128 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nominalx.com · Shopify · USD
- Catalogue
- 256 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nominal
What people ask Google about Nominal.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nominal legit?
According to Gravity by Benchr, Nominal is a brand based in Phoenix, United States: its website has existed since January 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 128 people on LinkedIn, it has 588,185 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nominal reviews: is it worth it?
Customers rate Nominal 4.5 out of 5 on Trustpilot over 881 reviews, 165 of them in the last twelve months: 78% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nominal sell?
Nominal is a jewelry brand that sells cultural and Islamic-inspired jewelry including Arabic name necklaces, Quranic verses, and henna-inspired designs. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nominal cost?
Nominal's best seller, Custom Name Necklace, sells US$75.00 on nominalx.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check nominalx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nominal promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nominal advertises on Facebook and Instagram and on Google, where its offers often run. Check nominalx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nominal?
Nominal sells on its own website, nominalx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nominal?
Gravity by Benchr records a company based in Phoenix, United States, whose domain was registered in 2018, with 128 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nominal growing?
Yes. Gravity by Benchr estimates about 522,300 visits to nominalx.com in September 2026, down 33% in a month and up 59% over three months. Nominal ranks #66 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nominal use?
Gravity by Benchr identifies nominalx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nominal's ad budget?
Gravity by Benchr does not publish a spend figure for Nominal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Nominal ranks #66 of 33,382 by estimated traffic. Its closest competitors on the same market are 99Customized, Bekommenamenskette, nomination.com, DORADO, jewlr.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nominal.