Brand page · Health Care · United States
NovaaLab: 184K visits a month, 372 active Meta ads, Gravity score 674.
NovaaLab — NovaaLab provides medical-grade red light and laser therapy devices for at-home pain relief, sports recovery, and skin health. In September 2026 novaalab.com drew an estimated 184K visits, down 1% on the month before. It ranks #252 of 12,108 Health Care brands in United States and holds a 4.5 Trustpilot rating over 5,799 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NovaaLab provides medical-grade red light and laser therapy devices for at-home pain relief, sports recovery, and skin health.
01 · Traffic
How much traffic NovaaLab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NovaaLab drew an estimated 184K visits in September 2026, down 1% on the month before and up 72% over three months.
- Worldwide#56,299of 4.5M sites · Top 5%
- In United States#18,502of 1.2M sites · Top 5%
- Health Care, worldwide#1,259of 105,715 brands · Top 5%
- Health Care, United States#252of 12,108 brands · Top 5%
184K
estimated visits in September
1 mo ▼ −1.1%4 mo ▲ +71.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NovaaLab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NovaaLab holds 4.5 out of 5 on Trustpilot over 5,799 reviews, 2,662 of them in the last twelve months: 80% of customers give five stars and 10% one star. That volume places NovaaLab in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NovaaLab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NovaaLab sells on Shopify, 100% of its catalogue in stock. The best seller is Novaa Oral Care Pro, at US$169.90, followed by Novaa Light Pad for Deep Healing and Novaa Light Pad for Deep Healing.
#1Novaa Oral Care ProNovaaLabUS$169.90In stock
#2Novaa Light Pad for Deep HealingNovaaLabUS$349.90In stock- #3Novaa Light Pad for Deep HealingNovaaLabUS$349.90In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NovaaLab in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 66% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$369.00
- Currency
- USD
04 · Ads
What NovaaLab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NovaaLab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Inflammation builds after the run endsNovaaLab.com - The Light Therapy Experts7 Oct 2026image
Up To $55 OFF!NovaaLab.com - The Light Therapy Experts7 Oct 2026video
Up To $55 OFF!NovaaLab.com - The Light Therapy Experts7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Novaalab LLCverified
Image ad21 Oct 2026Novaalab LLCverified
Text ad21 Oct 2026Novaalab LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NovaaLab.
The creators who tag @novaalabofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novaalabofficial on Instagram, led by Saxon Panchik (97.5K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSaxon Panchik@saxon_panchik · 🇺🇸 US | Fitness sport bodybuilding Creator | 97.5K | 0.6% | 5 | Tagged @novaalabofficial |
06 · Competitors according to Gravity
Who NovaaLab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NovaaLab among Health Care brands in United States. The closest is Kineon, then litemed, Hooga, Mito Red Light, reVive Light Therapy, Megelin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kineonkineon.io | |||||||
| litemedlitemed.co.in | |||||||
| Hoogahoogahealth.com | |||||||
| Mito Red Lightmitoredlight.com | |||||||
| reVive Light Therapyrevive-light-therapy.com | |||||||
| Megelinmegelin.com |
07 · Company
The company behind NovaaLab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NovaaLab is a company based in Wilmington, United States, on a domain registered in February 2020. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- Data not available
- Domain registered
- 12 Feb 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novaalab.com · Shopify · USD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NovaaLab
What people ask Google about NovaaLab.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NovaaLab a legit company?
According to Gravity by Benchr, NovaaLab is a brand based in Wilmington, United States: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 19,664 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NovaaLab reviews
Customers rate NovaaLab 4.5 out of 5 on Trustpilot over 5,799 reviews, 2,662 of them in the last twelve months: 80% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NovaaLab known for?
NovaaLab provides medical-grade red light and laser therapy devices for at-home pain relief, sports recovery, and skin health. Gravity by Benchr classifies it under Health Care, with Light Therapy Lamps making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NovaaLab prices: how much is it?
NovaaLab's best seller, Novaa Oral Care Pro, sells US$169.90 on novaalab.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check novaalab.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NovaaLab promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NovaaLab advertises on Facebook and Instagram and on Google, where its offers often run. Check novaalab.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NovaaLab?
NovaaLab sells on its own website, novaalab.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NovaaLab?
Gravity by Benchr records a company based in Wilmington, United States, whose domain was registered in 2020, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NovaaLab doing well?
Yes. Gravity by Benchr estimates about 183,500 visits to novaalab.com in September 2026, down 1% in a month and up 72% over three months. NovaaLab ranks #252 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NovaaLab use?
Gravity by Benchr identifies novaalab.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NovaaLab spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NovaaLab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, NovaaLab ranks #252 of 12,108 by estimated traffic. Its closest competitors on the same market are Kineon, litemed, Hooga, Mito Red Light, reVive Light Therapy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NovaaLab.