Brand page · Health Care · United States
Novali: 60.4K visits a month, 260 active Meta ads, Gravity score 565.
Novali — Novali is a brand that sells clean, thoughtfully formulated supplements for children's health and wellness, supporting everyday development and wellness with research-informed ingredients. In September 2026 novalihealthwellness.com drew an estimated 60.4K visits, up 30% on the month before. It ranks #712 of 12,108 Health Care brands in United States and holds a 2.0 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Novali is a brand that sells clean, thoughtfully formulated supplements for children's health and wellness, supporting everyday development and wellness with research-informed ingredients.
01 · Traffic
How much traffic Novali gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novali drew an estimated 60.4K visits in September 2026, up 30% on the month before and down 2% over three months.
- Worldwide#144,553of 4.5M sites · Top 5%
- In United States#46,689of 1.2M sites · Top 5%
- Health Care, worldwide#3,820of 105,715 brands · Top 5%
- Health Care, United States#712of 12,108 brands · Top 10%
60.4K
estimated visits in September
1 mo ▲ +29.9%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novali.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novali holds 2.0 out of 5 on Trustpilot over 63 reviews, 62 of them in the last twelve months: 13% of customers give five stars and 71% one star. That volume places Novali in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novali sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Novali sells on Shopify, 94% of its catalogue in stock. The best seller is NOVALI - Kids Detox & Multivitamin Gummies, at US$34.97–US$59.99, followed by NOVALI - Kids Detox & Multivitamin Gummies and NOVALI - Kids Detox & Multivitamin Gummies.
#1NOVALI - Kids Detox & Multivitamin GummiesNovaliUS$34.97–US$59.99In stock- #2NOVALI - Kids Detox & Multivitamin GummiesNovaliUS$34.97–US$59.99In stock
- #3NOVALI - Kids Detox & Multivitamin GummiesNovaliUS$34.97–US$59.99In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Novali in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 53% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$34.97
- Currency
- USD
04 · Ads
What Novali is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novali runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2026 (image, text, video).
Buy 1 Get 1 FREENovali Health12 Oct 2026image
Thousands of Moms ApproveNovali Health11 Oct 2026video
Thousands of Moms ApproveNovali Health11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Westshore Group LLCverified
Text ad20 Oct 2026Westshore Group LLCverified
Text ad20 Oct 2026Westshore Group LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novali.
The creators who tag @novalihealthwellness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Novali competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novali among Health Care brands in United States. The closest is Wellness Resources, then Redd Remedies, VIIA, FürstenMED, True Cellular Formulas®, Big Ramy Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wellness Resourceswellnessresources.com | |||||||
| Redd Remediesreddremedies.com | |||||||
| VIIAviiahemp.com | |||||||
| FürstenMEDfuerstenmed.de | |||||||
| True Cellular Formulas®truecellularformulas.com | |||||||
| Big Ramy Labsbigramylabs.com |
07 · Company
The company behind Novali.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novali is a company based in Miami, United States, on a domain registered in February 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- Data not available
- Domain registered
- 18 Feb 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novalihealthwellness.com · Shopify · USD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novali
What people ask Google about Novali.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novali legit or a scam?
According to Gravity by Benchr, Novali is a brand based in Miami, United States: its website has existed since February 2025, it sells on a Shopify store, it has 21,608 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Novali?
Customers rate Novali 2.0 out of 5 on Trustpilot over 63 reviews, 62 of them in the last twelve months: 13% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Novali?
Novali is a brand that sells clean, thoughtfully formulated supplements for children's health and wellness, supporting everyday development and wellness with research-informed ingredients. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Novali prices: how much is it?
Novali's best seller, NOVALI - Kids Detox & Multivitamin Gummies, sells from US$34.97 to US$59.99 on novalihealthwellness.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check novalihealthwellness.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Novali promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Novali advertises on Facebook and Instagram and on Google, where its offers often run. Check novalihealthwellness.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Novali?
Novali sells on its own website, novalihealthwellness.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Novali?
Gravity by Benchr records a company based in Miami, United States, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Novali doing well?
Not at the moment. Gravity by Benchr estimates about 60,400 visits to novalihealthwellness.com in September 2026, up 30% in a month and down 2% over three months. Novali ranks #712 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Novali use?
Gravity by Benchr identifies novalihealthwellness.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Novali spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Novali on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Novali ranks #712 of 12,108 by estimated traffic. Its closest competitors on the same market are Wellness Resources, Redd Remedies, VIIA, FürstenMED, True Cellular Formulas®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novali.