Brand page · Hobbies & Creative Arts
Novation: 483K visits a month, 3 active Meta ads.
Novation — Novation is a company that creates electronic music equipment including grid controllers, grooveboxes, synthesizers, and keyboards for music making and performance. In September 2026 novationmusic.com drew an estimated 483K visits, up 1% on the month before. It ranks #38 of 32,083 Hobbies & Creative Arts brands and holds a 4.7 Trustpilot rating over 1,117 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Novation is a company that creates electronic music equipment including grid controllers, grooveboxes, synthesizers, and keyboards for music making and performance.
01 · Traffic
How much traffic Novation gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novation drew an estimated 483K visits in September 2026, up 1% on the month before and down 10% over three months.
- Worldwide#25,564of 4.5M sites · Top 1%
- In United States#8,351of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#261of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#38of 32,083 brands · Top 1%
483K
estimated visits in September
1 mo ▲ +1.0%4 mo ▼ −9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novation.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novation holds 4.7 out of 5 on Trustpilot over 1,117 reviews, 469 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places Novation in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Novation scores 4.9 over 15 reviews.
Musical Instrument Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novation sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Novation's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Novation in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Novation is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novation runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Welcome to the world...FLpad! 🔲 Teaming up with Image-Line once again, our latest collaboration brings you our very first grid controllerNovation6 Oct 2026video
Welcome to the world...FLpad! 🔲 Teaming up with Image-Line once again, our latest collaboration brings you our very first grid controllerNovation5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Focusrite Audio Engineering Ltdverified
Text ad21 Oct 2026Focusrite Audio Engineering Ltdverified
Text ad20 Oct 2026Focusrite Audio Engineering Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novation.
The creators who tag @wearenovation on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearenovation on Instagram, led by Helena Cruz (262K followers, 26.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHelena Cruz@helenacruzbass · 🇧🇷 BR | Music concerts dance Creator | 262K | 26.9% | 8 | Tagged @wearenovation |
06 · Competitors according to Gravity
Who Novation competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novation among Hobbies & Creative Arts brands. The closest is M-VAVE, then Elektron, Akai Professional, M-Audio, Polyend, NUX Audio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| M-VAVEm-vave.com | |||||||
| Elektronelektron.se | |||||||
| Akai Professionalakaipro.com | |||||||
| M-Audiom-audio.com | |||||||
| Polyendpolyend.com | |||||||
| NUX Audionuxaudio.com |
07 · Company
The company behind Novation.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novation is an e-commerce brand, founded in 2002 according to LinkedIn, on a domain registered in March 2001. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2002, per LinkedIn
- Domain registered
- 6 Mar 2001
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novationmusic.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novation
What people ask Google about Novation.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novation a legit company?
According to Gravity by Benchr, Novation is a brand: its website has existed since March 2001, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 5 people on LinkedIn, it has 235,351 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Novation reviews
Customers rate Novation 4.7 out of 5 on Trustpilot over 1,117 reviews, 469 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Novation scores 4.9 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Novation known for?
Novation is a company that creates electronic music equipment including grid controllers, grooveboxes, synthesizers, and keyboards for music making and performance. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Novation have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Novation advertises on Facebook and Instagram and on Google, where its offers often run. Check novationmusic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Novation?
Novation sells on its own website, novationmusic.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Novation?
Gravity by Benchr records a company, founded in 2002 according to LinkedIn, on a domain registered in 2001, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Novation doing well?
Not at the moment. Gravity by Benchr estimates about 482,700 visits to novationmusic.com in September 2026, up 1% in a month and down 10% over three months. Novation ranks #38 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Novation use?
Gravity by Benchr identifies novationmusic.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
What is Novation's ad budget?
Gravity by Benchr does not publish a spend figure for Novation on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Novation ranks #38 of 32,083 by estimated traffic. Its closest competitors on the same market are M-VAVE, Elektron, Akai Professional, M-Audio, Polyend. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novation.