Brand page · Shoes · Singapore
Novelship: 1.7M visits a month, 86 active Meta ads.
Novelship — Novelship is a global marketplace for buying sneakers, apparel and collectibles including Air Jordan, Nike, Adidas, New Balance, ASICS, Supreme. Shop wide selection, latest collection at great prices. In September 2026 novelship.com drew an estimated 1.7M visits, down 16% on the month before. It ranks #22 of 6,771 Shoes brands in Singapore and holds a 1.8 Trustpilot rating over 3,956 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Novelship is a global marketplace for buying sneakers, apparel and collectibles including Air Jordan, Nike, Adidas, New Balance, ASICS, Supreme. Shop wide selection, latest collection at great prices.
01 · Traffic
How much traffic Novelship gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novelship drew an estimated 1.7M visits in September 2026, down 16% on the month before and down 6% over three months.
- Worldwide#9,557of 4.5M sites · Top 1%
- In United States#3,194of 1.2M sites · Top 1%
- Shoes, worldwide#133of 46,962 brands · Top 1%
- Shoes, United States#22of 6,771 brands · Top 1%
1.7M
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novelship.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novelship holds 1.8 out of 5 on Trustpilot over 3,956 reviews, 229 of them in the last twelve months: 59% of customers give five stars and 24% one star. That volume places Novelship in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Novelship scores 4.9 over 283 reviews.
Clothing Store Shoe Store Handbags Shop Collectibles Store Fashion Accessories Store Watch Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novelship sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Novelship's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Novelship in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Novelship is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novelship runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Get discount on your 1st orderNovelship14 Oct 2026video
Sneakers for Every You, AM–PMNovelship14 Oct 2026video
NB 754 'Tan' US 11Novelship14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Novelship Hong Kong Limitedverified
Image ad21 Oct 2026Novelship Hong Kong Limitedverified
Text ad21 Oct 2026Novelship Hong Kong Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novelship.
The creators who tag @novelship on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novelship on Instagram, led by Givens” a.k.a. jordan1candies (17.4K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGivens” a.k.a. jordan1candies@jordan1candies · 🇺🇸 US | Fashion style luxury Creator | 17.4K | 2.2% | 1 | Tagged @novelship |
06 · Competitors according to Gravity
Who Novelship competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novelship among Shoes brands in Singapore. The closest is Droper, then stockx.com, klekt.com, 鑑定付きマーケットプレイスSNKRスニダン, goat.com, PUSHAS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Droperdroper.app | |||||||
| stockx.comstockx.com | |||||||
| klekt.comklekt.com | |||||||
| 鑑定付きマーケットプレイスSNKRスニダンsnkrdunk.com | |||||||
| goat.comgoat.com | |||||||
| PUSHASpushas.com |
07 · Company
The company behind Novelship.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novelship is a company based in Singapore, founded in 2018 according to LinkedIn, on a domain registered in March 2017. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore
- Founded
- 2018, per LinkedIn
- Domain registered
- 3 Mar 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novelship.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novelship
What people ask Google about Novelship.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novelship legit or a scam?
According to Gravity by Benchr, Novelship is a brand based in Singapore: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it employs 33 people on LinkedIn, it has 81,127 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Novelship?
Customers rate Novelship 1.8 out of 5 on Trustpilot over 3,956 reviews, 229 of them in the last twelve months: 59% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Novelship scores 4.9 over 283 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Novelship sell?
Novelship is a global marketplace for buying sneakers, apparel and collectibles including Air Jordan, Nike, Adidas, New Balance, ASICS, Supreme. Shop wide selection, latest collection at great prices. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Does Novelship have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Novelship advertises on Facebook and Instagram and on Google, where its offers often run. Check novelship.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Novelship?
Gravity by Benchr records a company based in Singapore, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Novelship doing well?
Not at the moment. Gravity by Benchr estimates about 1,680,700 visits to novelship.com in September 2026, down 16% in a month and down 6% over three months. Novelship ranks #22 of 6,771 Shoes brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Novelship's ad budget?
Gravity by Benchr does not publish a spend figure for Novelship on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Singapore?
Among Shoes brands in Singapore in the Gravity by Benchr index, Novelship ranks #22 of 6,771 by estimated traffic. Its closest competitors on the same market are Droper, stockx.com, klekt.com, 鑑定付きマーケットプレイスSNKRスニダン, goat.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novelship.