Brand page · Decor
novica.com: 313K visits a month, 23 active Meta ads.
novica.com — Novica.com is an online marketplace that sells handmade gifts and home decor items created by artisans worldwide, including jewelry, apparel, handbags, rugs, tapestries, and collectibles. In September 2026 novica.com drew an estimated 313K visits, down 23% on the month before. It ranks #86 of 42,373 Decor brands and holds a 4.0 Trustpilot rating over 103 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Novica.com is an online marketplace that sells handmade gifts and home decor items created by artisans worldwide, including jewelry, apparel, handbags, rugs, tapestries, and collectibles.
01 · Traffic
How much traffic novica.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
novica.com drew an estimated 313K visits in September 2026, down 23% on the month before and down 31% over three months.
- Worldwide#36,190of 4.5M sites · Top 1%
- In United States#11,748of 1.2M sites · Top 1%
- Decor, worldwide#524of 185,686 brands · Top 1%
- Decor, United States#86of 42,373 brands · Top 1%
313K
estimated visits in September
1 mo ▼ −22.9%4 mo ▼ −31.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about novica.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
novica.com holds 4.0 out of 5 on Trustpilot over 103 reviews, 27 of them in the last twelve months: 64% of customers give five stars and 27% one star. That volume places novica.com in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Clothing Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What novica.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read novica.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places novica.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What novica.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
novica.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
More Than Just AccessoriesNOVICA13 Jul 2026video
Amethyst dangle earrings, 'Elegant Fantasy' - Amethyst and Sterling Silver Earrings from IndiaNOVICA1 Jun 2026image
Ivoirian wood mask, 'Kulango God of the Earth' - Handcrafted Wood Wall MaskNOVICA1 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Be Level Incverified
Text ad13 Oct 2026BlueVision Interactive Limitedverified
Text ad12 Oct 2026RAJIV RANJAN KUMARverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about novica.com.
The creators who tag @novica on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novica on Instagram, led by Nicky Mondellni (79.5K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicky Mondellni@nickymondellini · 🇺🇸 US | Cinema series pop culture Creator | 79.5K | 0.2% | 2 | Tagged @novica |
06 · Competitors according to Gravity
Who novica.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for novica.com among Decor brands. The closest is handmade, then Uno Alla Volta, Uncommon Goods, etsy.com, Not On The High Street, ta-daan-shop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| handmadehandmade.com | |||||||
| Uno Alla Voltaunoallavolta.com | |||||||
| Uncommon Goodsuncommongoods.com | |||||||
| etsy.cometsy.com | |||||||
| Not On The High Streetnotonthehighstreet.com | |||||||
| ta-daan-shop.comta-daan-shop.com |
07 · Company
The company behind novica.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
novica.com is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in November 1998. It employs about 139 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 25 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 139 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novica.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about novica.com
What people ask Google about novica.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is novica.com a legit company?
According to Gravity by Benchr, novica.com is a brand: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it employs 139 people on LinkedIn, it has 29,057 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
novica.com reviews
Customers rate novica.com 4.0 out of 5 on Trustpilot over 103 reviews, 27 of them in the last twelve months: 64% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is novica.com?
Novica.com is an online marketplace that sells handmade gifts and home decor items created by artisans worldwide, including jewelry, apparel, handbags, rugs, tapestries, and collectibles. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does novica.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: novica.com advertises on Facebook and Instagram and on Google, where its offers often run. Check novica.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns novica.com?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 1998, with 139 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is novica.com growing?
Not at the moment. Gravity by Benchr estimates about 313,400 visits to novica.com in September 2026, down 23% in a month and down 31% over three months. novica.com ranks #86 of 42,373 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is novica.com's ad budget?
Gravity by Benchr does not publish a spend figure for novica.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, novica.com ranks #86 of 42,373 by estimated traffic. Its closest competitors on the same market are handmade, Uno Alla Volta, Uncommon Goods, etsy.com, Not On The High Street. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with novica.com.