Brand page · Health Care
Nutrafol: 2M visits a month, 291 active Meta ads.
Nutrafol — Nutrafol is a hair wellness brand that creates natural, science-backed supplements for hair growth and provides support for people at every step of their hair journey. In September 2026 nutrafol.com drew an estimated 2M visits, up 19% on the month before. It ranks #7 of 12,108 Health Care brands and holds a 2.7 Trustpilot rating over 329 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Nutrafol is a hair wellness brand that creates natural, science-backed supplements for hair growth and provides support for people at every step of their hair journey.
01 · Traffic
How much traffic Nutrafol gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nutrafol drew an estimated 2M visits in September 2026, up 19% on the month before and up 19% over three months.
- Worldwide#8,256of 4.5M sites · Top 1%
- In United States#2,767of 1.2M sites · Top 1%
- Health Care, worldwide#76of 105,715 brands · Top 1%
- Health Care, United States#7of 12,108 brands · Top 1%
2M
estimated visits in September
1 mo ▲ +18.6%4 mo ▲ +18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nutrafol.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nutrafol holds 2.7 out of 5 on Trustpilot over 329 reviews, 105 of them in the last twelve months: 36% of customers give five stars and 49% one star. That volume places Nutrafol in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nutrafol sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nutrafol's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Nutrafol in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Nutrafol is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nutrafol runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
Simplify Your RoutineNutrafol14 Oct 2026image
Meet Strand Serum.Nutrafol14 Oct 2026video
Advanced Support From WithinNutrafol14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Nutraceutical Wellness Incverified
Text ad19 Oct 2026Nutraceutical Wellness Incverified
Text ad19 Oct 2026Nutraceutical Wellness Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nutrafol.
The creators who tag @nutrafol on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nutrafol on Instagram, led by The Blow Down Full Service Salon, Makeup Bar, and Nail Boutique (29.7K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Blow Down Full Service Salon, Makeup Bar, and Nail Boutique@theblowdownhb · 🇺🇸 US | Beauty cosmetics skincare Creator | 29.7K | 0.0% | 12 | Tagged @nutrafol |
06 · Competitors according to Gravity
Who Nutrafol competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nutrafol among Health Care brands. The closest is MDhair, then trybloomandbond.com, Traya, Happy Head, VEGAMOUR, Bouf.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MDhairmdhair.co | |||||||
| trybloomandbond.comtrybloomandbond.com | |||||||
| Trayatraya.health | |||||||
| Happy Headhappyhead.com | |||||||
| VEGAMOURvegamour.com | |||||||
| Boufbouf.com |
07 · Company
The company behind Nutrafol.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nutrafol is an e-commerce brand, on a domain registered in December 2012. It employs about 367 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 12 Dec 2012
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
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- Employees
- 367 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nutrafol.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nutrafol
What people ask Google about Nutrafol.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nutrafol legit or a scam?
According to Gravity by Benchr, Nutrafol is a brand: its website has existed since December 2012, its Trustpilot profile is claimed by the brand, it employs 367 people on LinkedIn, it has 468,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nutrafol reviews
Customers rate Nutrafol 2.7 out of 5 on Trustpilot over 329 reviews, 105 of them in the last twelve months: 36% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nutrafol known for?
Nutrafol is a hair wellness brand that creates natural, science-backed supplements for hair growth and provides support for people at every step of their hair journey. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Nutrafol promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nutrafol advertises on Facebook and Instagram and on Google, where its offers often run. Check nutrafol.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Nutrafol?
Gravity by Benchr records a company, whose domain was registered in 2012, with 367 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nutrafol doing well?
Yes. Gravity by Benchr estimates about 1,993,900 visits to nutrafol.com in September 2026, up 19% in a month and up 19% over three months. Nutrafol ranks #7 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Nutrafol spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nutrafol on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands?
Among Health Care brands in the Gravity by Benchr index, Nutrafol ranks #7 of 12,108 by estimated traffic. Its closest competitors on the same market are MDhair, trybloomandbond.com, Traya, Happy Head, VEGAMOUR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nutrafol.