Brand page · Health Care · United States
Nutricost: 467K visits a month, 167 active Meta ads, Gravity score 659.
Nutricost — Nutricost is a health supplement company that provides quality products at affordable prices, offering a variety of vitamins, minerals, and other health support supplements. In September 2026 nutricost.com drew an estimated 467K visits, up 14% on the month before. It ranks #75 of 12,108 Health Care brands in United States and holds a 1.6 Trustpilot rating over 70 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nutricost is a health supplement company that provides quality products at affordable prices, offering a variety of vitamins, minerals, and other health support supplements.
01 · Traffic
How much traffic Nutricost gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nutricost drew an estimated 467K visits in September 2026, up 14% on the month before and up 8% over three months.
- Worldwide#26,239of 4.5M sites · Top 1%
- In United States#8,559of 1.2M sites · Top 1%
- Health Care, worldwide#424of 105,715 brands · Top 1%
- Health Care, United States#75of 12,108 brands · Top 1%
467K
estimated visits in September
1 mo ▲ +13.9%4 mo ▲ +7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nutricost.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nutricost holds 1.6 out of 5 on Trustpilot over 70 reviews, 27 of them in the last twelve months: 10% of customers give five stars and 83% one star. That volume places Nutricost in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nutricost sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nutricost sells on Shopify, 91% of its catalogue in stock. The best seller is Nutricost Creatine Monohydrate Powder, at US$16.97–US$46.97, followed by Nutricost N-Acetyl L-Cysteine (NAC) Capsules and Nutricost Nitric Oxide Booster.
#1Nutricost Creatine Monohydrate PowderNutricostUS$16.97–US$46.97In stock
#2Nutricost N-Acetyl L-Cysteine (NAC) CapsulesNutricostUS$10.97–US$24.97In stock
#3Nutricost Nitric Oxide BoosterNutricostUS$12.97–US$16.97In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nutricost in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 75% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$21.97
- Currency
- USD
04 · Ads
What Nutricost is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nutricost runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Amazon Big Deal Days are here. Stock up on Nutricost favorites while the deals last. From everyday essentials to gym staples, now’s the timeNutricost6 Oct 2026video
NutricostNutricost6 Oct 2026image
NutricostNutricost6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Esupplements, LLCverified
Text ad21 Oct 2026Esupplements, LLCverified
Text ad20 Oct 2026Esupplements, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nutricost.
The creators who tag @nutricost_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nutricost_official on Instagram, led by Melissa Estévez (10.9K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelissa Estévez@melissa_estevez · 🇲🇽 MX | Fashion style luxury Creator | 10.9K | 3.4% | 2 | Tagged @nutricost_official |
06 · Competitors according to Gravity
Who Nutricost competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nutricost among Health Care brands in United States. The closest is Kost1 Kosttilskudd, then All Nutrition, SupplementSource.ca, NutraBio, fit1.gr, Bulk Supplements.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kost1 Kosttilskuddkost1.no | |||||||
| All Nutritionallnutrition.cl | |||||||
| SupplementSource.casupplementsource.ca | |||||||
| NutraBionutrabio.com | |||||||
| fit1.grfit1.gr | |||||||
| Bulk Supplementsbulksupplements.com |
07 · Company
The company behind Nutricost.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nutricost is a company based in Vineyard, United States, founded in 2012 according to LinkedIn, on a domain registered in November 2002. It employs about 249 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Vineyard
- Founded
- 2012, per LinkedIn
- Domain registered
- 6 Nov 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 249 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nutricost.com · Shopify · USD
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nutricost
What people ask Google about Nutricost.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nutricost legit or a scam?
According to Gravity by Benchr, Nutricost is a brand based in Vineyard, United States: its website has existed since November 2002, it sells on a Shopify store, it employs 249 people on LinkedIn, it has 32,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nutricost?
Customers rate Nutricost 1.6 out of 5 on Trustpilot over 70 reviews, 27 of them in the last twelve months: 10% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nutricost known for?
Nutricost is a health supplement company that provides quality products at affordable prices, offering a variety of vitamins, minerals, and other health support supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nutricost cost?
Nutricost's best seller, Nutricost Creatine Monohydrate Powder, sells from US$16.97 to US$46.97 on nutricost.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check nutricost.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nutricost promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nutricost advertises on Facebook and Instagram and on Google, where its offers often run. Check nutricost.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nutricost?
Nutricost sells on its own website, nutricost.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nutricost?
Gravity by Benchr records a company based in Vineyard, United States, founded in 2012 according to LinkedIn, on a domain registered in 2002, with 249 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nutricost growing?
Yes. Gravity by Benchr estimates about 466,900 visits to nutricost.com in September 2026, up 14% in a month and up 8% over three months. Nutricost ranks #75 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nutricost use?
Gravity by Benchr identifies nutricost.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nutricost spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nutricost on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Nutricost ranks #75 of 12,108 by estimated traffic. Its closest competitors on the same market are Kost1 Kosttilskudd, All Nutrition, SupplementSource.ca, NutraBio, fit1.gr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nutricost.