Brand page · Handbags, Wallets & Cases · Netherlands
O My Bag: 89.6K visits a month, 96 active Meta ads, Gravity score 689.
O My Bag — O My Bag Amsterdam designs and sells ethically made leather and vegan bags and accessories, handcrafted by their team in India. They are a B Corp certified brand committed to sustainability and positive change for people and the planet. In September 2026 omybagamsterdam.com drew an estimated 89.6K visits, down 34% on the month before. It ranks #122 of 6,027 Handbags, Wallets & Cases brands in Netherlands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Handbags, Wallets & Cases brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
O My Bag Amsterdam designs and sells ethically made leather and vegan bags and accessories, handcrafted by their team in India. They are a B Corp certified brand committed to sustainability and positive change for people and the planet.
01 · Traffic
How much traffic O My Bag gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
O My Bag drew an estimated 89.6K visits in September 2026, down 34% on the month before and up 10% over three months.
- Worldwide#102,955of 4.5M sites · Top 5%
- In United States#33,591of 1.2M sites · Top 5%
- Handbags, Wallets & Cases, worldwide#633of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United States#122of 6,027 brands · Top 5%
89.6K
estimated visits in September
1 mo ▼ −34.2%4 mo ▲ +10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about O My Bag.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
O My Bag holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Bag Shop Bags and Luggage Store Luggage Store Fashion Accessories Store Handbags Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What O My Bag sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
O My Bag sells on Shopify, 89% of its catalogue in stock. The best seller is Collonil 1909 - Supreme Wax Spray, at €13.00, followed by Checkered Webbing Strap - Black Classic Leather and Checkered Webbing Strap - Cognac Classic Leather.
#1Collonil 1909 - Supreme Wax SprayO My Bag€13.00In stock
#2Checkered Webbing Strap - Black Classic LeatherO My Bag€39.00In stock
#3Checkered Webbing Strap - Cognac Classic LeatherO My Bag€39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places O My Bag in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 75% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$267.69
- Currency
- EUR
04 · Ads
What O My Bag is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
O My Bag runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
There’s Something About SuedeO My Bag7 Oct 2026image
There’s Something About SuedeO My Bag7 Oct 2026image
Meet your new neutralO My Bag6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026O My Bagverified
Text ad19 Oct 2026O My Bagverified
Text ad19 Oct 2026O My Bagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about O My Bag.
The creators who tag @omybagamsterdam on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @omybagamsterdam on Instagram, led by Dasha | life in Amsterdam with 🤍 & 🐶 (18.6K followers, 6.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDasha | life in Amsterdam with 🤍 & 🐶@dashaabazarkina · 🇳🇱 NL | Travel tourism exploration Creator | 18.6K | 6.4% | 5 | Tagged @omybagamsterdam |
06 · Competitors according to Gravity
Who O My Bag competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for O My Bag among Handbags, Wallets & Cases brands in Netherlands. The closest is Keecie, then The Chesterfield Brand, Jo Heath, Maison Milano, VOVIA, SMAAꓘ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Keeciekeecie.nl | |||||||
| The Chesterfield Brandchesterfieldbags.com | |||||||
| Jo Heathjoheath.com | |||||||
| Maison Milanomaison-milano.com | |||||||
| VOVIAvoviabags.com | |||||||
| SMAAꓘsmaakamsterdam.com |
07 · Company
The company behind O My Bag.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
O My Bag is a company based in Amsterdam, Netherlands, founded in 2011 according to LinkedIn, on a domain registered in September 2013. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2011, per LinkedIn
- Domain registered
- 19 Sept 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- omybagamsterdam.com · Shopify · EUR
- Catalogue
- 148 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about O My Bag
What people ask Google about O My Bag.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is O My Bag legit?
According to Gravity by Benchr, O My Bag is a brand based in Amsterdam, Netherlands: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 91,947 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is O My Bag known for?
O My Bag Amsterdam designs and sells ethically made leather and vegan bags and accessories, handcrafted by their team in India. They are a B Corp certified brand committed to sustainability and positive change for people and the planet. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
O My Bag prices: how much is it?
O My Bag's best seller, Collonil 1909 - Supreme Wax Spray, sells €13.00 on omybagamsterdam.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check omybagamsterdam.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a O My Bag discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: O My Bag advertises on Facebook and Instagram and on Google, where its offers often run. Check omybagamsterdam.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy O My Bag?
O My Bag sells on its own website, omybagamsterdam.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind O My Bag?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2011 according to LinkedIn, on a domain registered in 2013, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is O My Bag doing well?
Yes. Gravity by Benchr estimates about 89,600 visits to omybagamsterdam.com in September 2026, down 34% in a month and up 10% over three months. O My Bag ranks #122 of 6,027 Handbags, Wallets & Cases brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does O My Bag use?
Gravity by Benchr identifies omybagamsterdam.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does O My Bag spend on Meta ads?
Gravity by Benchr does not publish a spend figure for O My Bag on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Netherlands?
Among Handbags, Wallets & Cases brands in Netherlands in the Gravity by Benchr index, O My Bag ranks #122 of 6,027 by estimated traffic. Its closest competitors on the same market are Keecie, The Chesterfield Brand, Jo Heath, Maison Milano, VOVIA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with O My Bag.