Brand page · Personal Care · United States
Optical Factor: 150K visits a month, 41 active Meta ads, Gravity score 394.
Optical Factor — Optical Factor is an online retailer that sells eyeglasses, sunglasses, and sports eyewear for men, women, and kids. In September 2026 opticalfactor.com drew an estimated 150K visits, down 16% on the month before. It ranks #544 of 33,626 Personal Care brands in United States and holds a 1.4 Trustpilot rating over 359 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Optical Factor is an online retailer that sells eyeglasses, sunglasses, and sports eyewear for men, women, and kids.
01 · Traffic
How much traffic Optical Factor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Optical Factor drew an estimated 150K visits in September 2026, down 16% on the month before and down 26% over three months.
- Worldwide#66,793of 4.5M sites · Top 5%
- In United States#22,012of 1.2M sites · Top 5%
- Personal Care, worldwide#3,175of 215,119 brands · Top 5%
- Personal Care, United States#544of 33,626 brands · Top 5%
150K
estimated visits in September
1 mo ▼ −15.5%4 mo ▼ −26.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Optical Factor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Optical Factor holds 1.4 out of 5 on Trustpilot over 359 reviews, 94 of them in the last twelve months: 10% of customers give five stars and 84% one star. That volume places Optical Factor in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Optician Glasses Store Contact Lenses Supplier Eye Care Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Optical Factor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Optical Factor sells on Shopify, 98% of its catalogue in stock. The best seller is Optiflex Anti Slip Prescription Sports Glasses, at US$31.95, followed by Single Vision Photochromic (Light-Responsive) Lenses and Progressive Photochromic (Light-Responsive) Lenses.
#1Optiflex Anti Slip Prescription Sports GlassesOptical FactorUS$31.95In stock
#2Single Vision Photochromic (Light-Responsive) LensesOptical FactorUS$41.95–US$104.95In stock
#3Progressive Photochromic (Light-Responsive) LensesOptical FactorUS$70.95–US$190.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Optical Factor in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 36% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$34.95
- Currency
- USD
04 · Ads
What Optical Factor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Optical Factor runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
default_collection_headlineOptical Factor17 Sept 2026image
Optical FactorOptical Factor16 Sept 2026image
default_collection_headlineOptical Factor9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GLOBAL INTEGRATED MARKETING COMMUNICATION GROUP HOLDINGS LIMITEDverified
Image ad20 Oct 2026GLOBAL INTEGRATED MARKETING COMMUNICATION GROUP HOLDINGS LIMITEDverified
Text ad20 Oct 2026GLOBAL INTEGRATED MARKETING COMMUNICATION GROUP HOLDINGS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Optical Factor.
The creators who tag @opticalfactor.us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @opticalfactor.us on Instagram, led by pupiloves (11.2K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ppupiloves@pupiloves_fashion · 🇻🇪 VE | Fashion style luxury Creator | 11.2K | 0.3% | 1 | Tagged @opticalfactor.us |
06 · Competitors according to Gravity
Who Optical Factor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Optical Factor among Personal Care brands in United States. The closest is optica-optima.com, then brillenladen24.de, Neven Eyewear, Fashion Eyewear, Eyewearlabs, optic2000.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| optica-optima.comoptica-optima.com | |||||||
| brillenladen24.debrillenladen24.de | |||||||
| Neven Eyewearneveneyewear.com | |||||||
| Fashion Eyewearfashioneyewear.com | |||||||
| Eyewearlabseyewearlabs.com | |||||||
| optic2000.comoptic2000.com |
07 · Company
The company behind Optical Factor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Optical Factor is a company based in Jersey City, United States, founded in 2002 according to LinkedIn, on a domain registered in September 2020. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Jersey City
- Founded
- 2002, per LinkedIn
- Domain registered
- 20 Sept 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- opticalfactor.com · Shopify · USD
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Optical Factor
What people ask Google about Optical Factor.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Optical Factor legit or a scam?
According to Gravity by Benchr, Optical Factor is a brand based in Jersey City, United States: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 3,708 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Optical Factor reviews
Customers rate Optical Factor 1.4 out of 5 on Trustpilot over 359 reviews, 94 of them in the last twelve months: 10% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Optical Factor sell?
Optical Factor is an online retailer that sells eyeglasses, sunglasses, and sports eyewear for men, women, and kids. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Optical Factor expensive?
Optical Factor's best seller, Optiflex Anti Slip Prescription Sports Glasses, sells US$31.95 on opticalfactor.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check opticalfactor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Optical Factor discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Optical Factor advertises on Facebook and Instagram and on Google, where its offers often run. Check opticalfactor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Optical Factor?
Optical Factor sells on its own website, opticalfactor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Optical Factor?
Gravity by Benchr records a company based in Jersey City, United States, founded in 2002 according to LinkedIn, on a domain registered in 2020, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Optical Factor doing well?
Not at the moment. Gravity by Benchr estimates about 149,700 visits to opticalfactor.com in September 2026, down 16% in a month and down 26% over three months. Optical Factor ranks #544 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Optical Factor use?
Gravity by Benchr identifies opticalfactor.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Optical Factor's ad budget?
Gravity by Benchr does not publish a spend figure for Optical Factor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Optical Factor ranks #544 of 33,626 by estimated traffic. Its closest competitors on the same market are optica-optima.com, brillenladen24.de, Neven Eyewear, Fashion Eyewear, Eyewearlabs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Optical Factor.