Brand page · Personal Care · Australia
Optically: 109K visits a month, 11 active Meta ads, Gravity score 728.
Optically — Buy prescription glasses online from Optically Australia. Choose from the latest optical frames and lenses for your glasses and sunglasses. Fast dispatch and free returns. In September 2026 optically.com.au drew an estimated 109K visits, up 5% on the month before. It ranks #65 of 6,103 Personal Care brands in Australia and holds a 3.0 Trustpilot rating over 202 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buy prescription glasses online from Optically Australia. Choose from the latest optical frames and lenses for your glasses and sunglasses. Fast dispatch and free returns.
01 · Traffic
How much traffic Optically gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Optically drew an estimated 109K visits in September 2026, up 5% on the month before and up 253% over three months.
- Worldwide#87,177of 4.5M sites · Top 5%
- In Australia#1,944of 105K sites · Top 5%
- Personal Care, worldwide#4,265of 215,119 brands · Top 5%
- Personal Care, Australia#65of 6,103 brands · Top 5%
109K
estimated visits in September
1 mo ▲ +5.3%4 mo ▲ +253.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Optically.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Optically holds 3.0 out of 5 on Trustpilot over 202 reviews, 9 of them in the last twelve months: 61% of customers give five stars and 12% one star. That volume places Optically in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Health & Medical
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Optically sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Optically's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Optically in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Optically is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Optically runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Only Replace The LensesOptically.com.au6 Oct 2026video
Save 20% On Blue Light FramesOptically.com.au2 Oct 2026video
Only Replace The LensesOptically.com.au2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad6 Oct 2026Optically Pty Ltdverified
Text ad6 Oct 2026Optically Pty Ltdverified
Text ad30 Sept 2026Optically Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Optically.
The creators who tag @optically.com.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Optically competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Optically among Personal Care brands in Australia. The closest is Brillen24, then misterspex.at, ainak.pk, OPSM, aieyewear.se, eyesmart.com.tw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brillen24brillen24.nl | |||||||
| misterspex.atmisterspex.at | |||||||
| ainak.pkainak.pk | |||||||
| OPSMopsm.co.nz | |||||||
| aieyewear.seaieyewear.se | |||||||
| eyesmart.com.tweyesmart.com.tw |
07 · Company
The company behind Optically.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Optically is a company based in Australia, founded in 2015 according to LinkedIn. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2015, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- optically.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Optically
What people ask Google about Optically.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Optically legit?
According to Gravity by Benchr, Optically is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 4 people on LinkedIn, it has 690 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Optically?
Customers rate Optically 3.0 out of 5 on Trustpilot over 202 reviews, 9 of them in the last twelve months: 61% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Optically?
Buy prescription glasses online from Optically Australia. Choose from the latest optical frames and lenses for your glasses and sunglasses. Fast dispatch and free returns. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Optically discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Optically advertises on Facebook and Instagram and on Google, where its offers often run. Check optically.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Optically?
Gravity by Benchr records a company based in Australia, founded in 2015 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Optically doing well?
Yes. Gravity by Benchr estimates about 109,000 visits to optically.com.au in September 2026, up 5% in a month and up 253% over three months. Optically ranks #65 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Optically's ad budget?
Gravity by Benchr does not publish a spend figure for Optically on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Optically ranks #65 of 6,103 by estimated traffic. Its closest competitors on the same market are Brillen24, misterspex.at, ainak.pk, OPSM, aieyewear.se. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Optically.