Brand page · Party & Celebration

Optimalprint Top 5% worldwide Top 1% in Party & Celebration
optimalprint.co.uk·Since 2006

Optimalprint: 134K visits a month, 206 active Meta ads.

Optimalprint — Optimalprint is a company that creates personalised photo gifts and printed products including greeting cards, calendars, photo books, wall-art, and clothing for individuals and companies. In September 2026 optimalprint.co.uk drew an estimated 134K visits, down 1% on the month before. It ranks #16 of 3,536 Party & Celebration brands and holds a 4.1 Trustpilot rating over 139,231 reviews.

optimalprint.co.uk@optimalprint 95.1KFacebookLinkedIn 257Trustpilot 4.1Meta Ad Library 206

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
134K
−1% vs. August 2026
Instagram followers
95.1K
1,808 posts · @optimalprint
Trustpilot
4.1
139,231 reviews · 3,145 in 12 months
Meta ads
206
active · on Google since 2022
Products
—
Data not available
Rank in United Kingdom
#16
of 3,536 in Party & Celebration
LinkedIn
257
followers · 50 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Optimalprint is a company that creates personalised photo gifts and printed products including greeting cards, calendars, photo books, wall-art, and clothing for individuals and companies.

01 · Traffic

How much traffic Optimalprint gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Optimalprint drew an estimated 134K visits in September 2026, down 1% on the month before and down 30% over three months.

  • Worldwide#73,419of 4.5M sites · Top 5%
  • In United Kingdom#3,771of 192K sites · Top 5%
  • Party & Celebration, worldwide#216of 46,327 brands · Top 1%
  • Party & Celebration, United Kingdom#16of 3,536 brands · Top 1%
Monthly visitssource Sept 2026

134K

estimated visits in September

1 mo ▼ −0.7%4 mo ▼ −29.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Optimalprint.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Optimalprint holds 4.1 out of 5 on Trustpilot over 139,231 reviews, 3,145 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Optimalprint in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 20 Oct 2026
4.1TrustScore · 139,231 reviews · 3,145 in 12 months
Top 1% review volumeTop 30% rating quality
5 ★82%
4 ★9%
3 ★3%
2 ★2%
1 ★4%

Prints and Signs Store Association or Organization Business to Business Service Stationery Store Wedding Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Optimalprint sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Optimalprint's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Party & Celebration
Party & Celebration74%
Decor16%
General Office Supplies2%

The dominant category places Optimalprint in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Optimalprint.

The creators who tag @optimalprint on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @optimalprint on Instagram, led by Bækkelund (41.6K followers).

Influencersaccounts tagging @optimalprint · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBækkelund@projektbaekkelund · 🇩🇰 DKDecoration garden diy Creator41.6K—2Tagged @optimalprint
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Optimalprint competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Optimalprint among Party & Celebration brands. The closest is Snapfish UK, then MYPICTURE UK, Max Spielmann, bagsoflove.co.uk, bootsphoto.com, PrintPlanet.

CompetitorsParty & Celebration · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Snapfish UKsnapfish.co.uk
MYPICTURE UKmy-picture.co.uk
Max Spielmannmaxphoto.co.uk
bagsoflove.co.ukbagsoflove.co.uk
bootsphoto.combootsphoto.com
PrintPlanetprintplanet.de
Competitors Gravity finds for Optimalprint. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Optimalprint with Snapfish UK

07 · Company

The company behind Optimalprint.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Optimalprint is an e-commerce brand, founded in 2006 according to LinkedIn, on a domain registered in November 2006. It employs about 50 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2006, per LinkedIn
Domain registered
28 Nov 2006
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
50 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
optimalprint.co.uk
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Optimalprint

What people ask Google about Optimalprint.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Optimalprint legit or a scam?

According to Gravity by Benchr, Optimalprint is a brand: its website has existed since November 2006, its Trustpilot profile is claimed by the brand, it employs 50 people on LinkedIn, it has 95,122 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Optimalprint reviews: is it worth it?

Customers rate Optimalprint 4.1 out of 5 on Trustpilot over 139,231 reviews, 3,145 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Optimalprint?

Optimalprint is a company that creates personalised photo gifts and printed products including greeting cards, calendars, photo books, wall-art, and clothing for individuals and companies. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.

Is there a Optimalprint discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Optimalprint advertises on Facebook and Instagram and on Google, where its offers often run. Check optimalprint.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Optimalprint?

Gravity by Benchr records a company, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Optimalprint doing well?

Not at the moment. Gravity by Benchr estimates about 133,600 visits to optimalprint.co.uk in September 2026, down 1% in a month and down 30% over three months. Optimalprint ranks #16 of 3,536 Party & Celebration brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Optimalprint's ad budget?

Gravity by Benchr does not publish a spend figure for Optimalprint on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Party & Celebration brands?

Among Party & Celebration brands in the Gravity by Benchr index, Optimalprint ranks #16 of 3,536 by estimated traffic. Its closest competitors on the same market are Snapfish UK, MYPICTURE UK, Max Spielmann, bagsoflove.co.uk, bootsphoto.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Optimalprint.