Brand page · Clothing

oui.com Top 5% worldwide Top 5% in Clothing
oui.com·Since 1992

oui.com: 155K visits a month, 19 active Meta ads.

oui.com — Oui is a family-run fashion brand based in Munich that creates knitwear, prints and styles with the aim of bringing a smile to your face. In September 2026 oui.com drew an estimated 155K visits, up 6% on the month before. It ranks #105 of 7,326 Clothing brands and holds a 4.5 Trustpilot rating over 58 reviews.

oui.com@ouifashionofficial 39.6KYouTube 582FacebookLinkedIn 2.9KTrustpilot 4.5Meta Ad Library 19

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
155K
+6% vs. August 2026
Instagram followers
39.6K
2,888 posts · @ouifashionofficial
Trustpilot
4.5
58 reviews · 52 in 12 months
Meta ads
19
active · on Google since 2022
Products
—
Data not available
Rank in Germany
#105
of 7,326 in Clothing
LinkedIn
2.9K
followers · 101 employees
Earned media value
€2.2k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Oui is a family-run fashion brand based in Munich that creates knitwear, prints and styles with the aim of bringing a smile to your face.

01 · Traffic

How much traffic oui.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

oui.com drew an estimated 155K visits in September 2026, up 6% on the month before and up 22% over three months.

  • Worldwide#64,974of 4.5M sites · Top 5%
  • In Germany#2,912of 184K sites · Top 5%
  • Clothing, worldwide#6,017of 459,295 brands · Top 5%
  • Clothing, Germany#105of 7,326 brands · Top 5%
Monthly visitssource Sept 2026

155K

estimated visits in September

1 mo ▲ +6.1%4 mo ▲ +21.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about oui.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

oui.com holds 4.5 out of 5 on Trustpilot over 58 reviews, 52 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places oui.com in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 58 reviews · 52 in 12 months
Top 40% review volumeTop 40% rating quality
5 ★83%
4 ★7%
3 ★3%
2 ★2%
1 ★5%

Women's Clothing Store Clothing Store Knitwear Manufacturer Clothing Supplier Couture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What oui.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read oui.com's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing95%
Apparel & Accessories1%
Decor0%

The dominant category places oui.com in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about oui.com.

The creators who tag @ouifashionofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @ouifashionofficial · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who oui.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for oui.com among Clothing brands. The closest is more-and-more.de, then loveparis.net, bonaparteshop.com, CECIL Online-Shop, Otonastyle公式通販サイト・レディースファッション, Cotton Club.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
more-and-more.demore-and-more.de
loveparis.netloveparis.net
bonaparteshop.combonaparteshop.com
CECIL Online-Shopcecil.com
Otonastyle公式通販サイト・レディースファッションotonastyle.com
Cotton Clubcottonclub.nl
Competitors Gravity finds for oui.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare oui.com with more-and-more.de

07 · Company

The company behind oui.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

oui.com is an e-commerce brand, founded in 1972 according to LinkedIn, on a domain registered in September 1992. It employs about 101 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1972, per LinkedIn
Domain registered
11 Sept 1992
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
101 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
oui.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about oui.com

What people ask Google about oui.com.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is oui.com a legit company?

According to Gravity by Benchr, oui.com is a brand: its website has existed since September 1992, its Trustpilot profile is claimed by the brand, it employs 101 people on LinkedIn, it has 39,646 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

oui.com reviews

Customers rate oui.com 4.5 out of 5 on Trustpilot over 58 reviews, 52 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is oui.com?

Oui is a family-run fashion brand based in Munich that creates knitwear, prints and styles with the aim of bringing a smile to your face. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a oui.com discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: oui.com advertises on Facebook and Instagram and on Google, where its offers often run. Check oui.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns oui.com?

Gravity by Benchr records a company, founded in 1972 according to LinkedIn, on a domain registered in 1992, with 101 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is oui.com growing?

Yes. Gravity by Benchr estimates about 154,700 visits to oui.com in September 2026, up 6% in a month and up 22% over three months. oui.com ranks #105 of 7,326 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is oui.com's ad budget?

Gravity by Benchr does not publish a spend figure for oui.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, oui.com ranks #105 of 7,326 by estimated traffic. Its closest competitors on the same market are more-and-more.de, loveparis.net, bonaparteshop.com, CECIL Online-Shop, Otonastyle公式通販サイト・レディースファッション. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with oui.com.