Brand page · Clothing · Canada
OUTWAY: 171K visits a month, 140 active Meta ads, Gravity score 649.
OUTWAY — OUTWAY is a Canadian athletic accessory brand that designs and sells performance socks for running, training, and other active activities. In September 2026 outway.com drew an estimated 171K visits, up 32% on the month before. It ranks #107 of 10,239 Clothing brands in Canada and holds a 4.8 Trustpilot rating over 358 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Clothing brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OUTWAY is a Canadian athletic accessory brand that designs and sells performance socks for running, training, and other active activities.
01 · Traffic
How much traffic OUTWAY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OUTWAY drew an estimated 171K visits in September 2026, up 32% on the month before and up 3% over three months.
- Worldwide#59,555of 4.5M sites · Top 5%
- In Canada#1,054of 104K sites · Top 5%
- Clothing, worldwide#5,479of 459,295 brands · Top 5%
- Clothing, Canada#107of 10,239 brands · Top 5%
171K
estimated visits in September
1 mo ▲ +31.8%4 mo ▲ +3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OUTWAY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OUTWAY holds 4.8 out of 5 on Trustpilot over 358 reviews, 184 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places OUTWAY in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OUTWAY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OUTWAY sells on Shopify, 99% of its catalogue in stock. The best seller is Mystery Pair, at CA$9.00–CA$22.00, followed by Bright Night Athletic Crew Socks and Free Ride Athletic Crew Socks.
#1Mystery PairOUTWAYCA$9.00–CA$22.00In stock
#2Bright Night Athletic Crew SocksOUTWAYCA$22.00In stock
#3Free Ride Athletic Crew SocksOUTWAYCA$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OUTWAY in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 83% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$31.55
- Currency
- CAD
04 · Ads
What OUTWAY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OUTWAY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Compression Socks for Sore LegsOUTWAY13 Oct 2026image
Get Socks That Fix ThisOUTWAY13 Oct 2026image
Compression Socks That Look GoodOUTWAY13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Outway Ltd.verified
Image ad20 Oct 2026Outway Ltd.verified
Text ad20 Oct 2026Outway Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OUTWAY.
The creators who tag @outwaysocks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outwaysocks on Instagram, led by Paméla Boucher (28.6K followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaméla Boucher@pamela_boucher · 🇨🇦 CA | Fitness sport bodybuilding Creator | 28.6K | 3.0% | 2 | Tagged @outwaysocks |
06 · Competitors according to Gravity
Who OUTWAY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OUTWAY among Clothing brands in Canada. The closest is Viasox, then Crazy Compression, STOX Energy Socks, Dr. Motion Retail, Everstride, CEP Running.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Viasoxviasox.com | |||||||
| Crazy Compressioncrazycompression.com | |||||||
| STOX Energy Socksstoxenergy.com | |||||||
| Dr. Motion Retaildrmotionsocks.com | |||||||
| Everstrideeverstridesocks.com | |||||||
| CEP Runningceprunning.com |
07 · Company
The company behind OUTWAY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OUTWAY is a company based in Victoria, Canada, founded in 2016 according to LinkedIn, on a domain registered in December 2002. It employs about 22 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Victoria
- Founded
- 2016, per LinkedIn
- Domain registered
- 29 Dec 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outway.com · Shopify · CAD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OUTWAY
What people ask Google about OUTWAY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OUTWAY legit?
According to Gravity by Benchr, OUTWAY is a brand based in Victoria, Canada: its website has existed since December 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 92,354 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OUTWAY reviews
Customers rate OUTWAY 4.8 out of 5 on Trustpilot over 358 reviews, 184 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OUTWAY sell?
OUTWAY is a Canadian athletic accessory brand that designs and sells performance socks for running, training, and other active activities. Gravity by Benchr classifies it under Clothing, with Socks making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OUTWAY cost?
OUTWAY's best seller, Mystery Pair, sells from CA$9.00 to CA$22.00 on outway.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check outway.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OUTWAY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OUTWAY advertises on Facebook and Instagram and on Google, where its offers often run. Check outway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OUTWAY?
OUTWAY sells on its own website, outway.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OUTWAY?
Gravity by Benchr records a company based in Victoria, Canada, founded in 2016 according to LinkedIn, on a domain registered in 2002, with 22 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OUTWAY doing well?
Yes. Gravity by Benchr estimates about 171,500 visits to outway.com in September 2026, up 32% in a month and up 3% over three months. OUTWAY ranks #107 of 10,239 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OUTWAY use?
Gravity by Benchr identifies outway.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OUTWAY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OUTWAY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, OUTWAY ranks #107 of 10,239 by estimated traffic. Its closest competitors on the same market are Viasox, Crazy Compression, STOX Energy Socks, Dr. Motion Retail, Everstride. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OUTWAY.