Brand page · Shoes · Germany
OVERKILL: 329K visits a month, 8 active Meta ads, Gravity score 486.
OVERKILL — OVERKILL is a sneaker and streetwear retailer based in Berlin, offering a wide selection of footwear and apparel from top brands like adidas, Nike, and Reebok. In September 2026 overkillshop.com drew an estimated 329K visits, up 5% on the month before. It ranks #13 of 666 Shoes brands in Germany and holds a 2.8 Trustpilot rating over 185 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 24 peers: Shoes brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OVERKILL is a sneaker and streetwear retailer based in Berlin, offering a wide selection of footwear and apparel from top brands like adidas, Nike, and Reebok.
01 · Traffic
How much traffic OVERKILL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OVERKILL drew an estimated 329K visits in September 2026, up 5% on the month before and down 21% over three months.
- Worldwide#34,891of 4.5M sites · Top 1%
- In Germany#1,591of 184K sites · Top 1%
- Shoes, worldwide#664of 46,962 brands · Top 5%
- Shoes, Germany#13of 666 brands · Top 5%
329K
estimated visits in September
1 mo ▲ +5.2%4 mo ▼ −20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OVERKILL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OVERKILL holds 2.8 out of 5 on Trustpilot over 185 reviews, 18 of them in the last twelve months: 54% of customers give five stars and 34% one star. That volume places OVERKILL in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Sportswear Store Streetwear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OVERKILL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OVERKILL sells on Shopify, 7% of its catalogue in stock. The best seller is Air Jordan 1 Low OG SP, at €159.00–€159,000.00, followed by ZX 8000 "The Missing Link" and ZX 8094 "The Missing Link".
#1Air Jordan 1 Low OG SPOVERKILL€159.00–€159,000.00In stock
#2ZX 8000 "The Missing Link"OVERKILL€140.00In stock
#3ZX 8094 "The Missing Link"OVERKILL€160.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OVERKILL in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 1% of the catalogue
- In stock
- 7%
- Upper price quartile
- US$112.00
- Currency
- EUR
04 · Ads
What OVERKILL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OVERKILL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Overkill Logo Tee Blau in Gr. XLOverkill Shop17 Jul 2026image
adidas ZX 8000 Sneaker Beige (Alumina / Wonder Beige / Charcoal) Unisex Gr. 42 2/3Overkill Shop17 Jul 2026image
Noon Goons Soundcheck Coaches Jacket Schwarz in Größe LOverkill Shop30 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OVERKILL GmbHverified
Text ad20 Oct 2026OVERKILL GmbHverified
Text ad20 Oct 2026OVERKILL GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OVERKILL.
The creators who tag @overkillshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @overkillshop on Instagram, led by sashlebang (13.1K followers, 14.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssashlebang@sashlebang · 🇩🇪 DE | Photography visual arts Creator | 13.1K | 14.2% | 6 | Tagged @overkillshop |
06 · Competitors according to Gravity
Who OVERKILL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OVERKILL among Shoes brands in Germany. The closest is yes, original, then Footshop, PACKER, snipes.nl, stadiumgoods.com, solebox.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yes, originalyesoriginal.com.ua | |||||||
| Footshopfootshop.com | |||||||
| PACKERpackershoes.com | |||||||
| snipes.nlsnipes.nl | |||||||
| stadiumgoods.comstadiumgoods.com | |||||||
| solebox.comsolebox.com |
07 · Company
The company behind OVERKILL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OVERKILL is a company based in Berlin, Germany, on a domain registered in August 2003. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- Data not available
- Domain registered
- 26 Aug 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- overkillshop.com · Shopify · EUR
- Catalogue
- 451 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OVERKILL
What people ask Google about OVERKILL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OVERKILL legit?
According to Gravity by Benchr, OVERKILL is a brand based in Berlin, Germany: its website has existed since August 2003, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 460,078 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OVERKILL?
Customers rate OVERKILL 2.8 out of 5 on Trustpilot over 185 reviews, 18 of them in the last twelve months: 54% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OVERKILL known for?
OVERKILL is a sneaker and streetwear retailer based in Berlin, offering a wide selection of footwear and apparel from top brands like adidas, Nike, and Reebok. Gravity by Benchr classifies it under Shoes, with Sneakers making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
OVERKILL prices: how much is it?
OVERKILL's best seller, Air Jordan 1 Low OG SP, sells from €159.00 to €159,000.00 on overkillshop.com. 7% of the catalogue is in stock. Gravity does not track prices daily: check overkillshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OVERKILL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OVERKILL advertises on Facebook and Instagram and on Google, where its offers often run. Check overkillshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OVERKILL?
OVERKILL sells on its own website, overkillshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OVERKILL?
Gravity by Benchr records a company based in Berlin, Germany, whose domain was registered in 2003, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OVERKILL doing well?
Not at the moment. Gravity by Benchr estimates about 328,500 visits to overkillshop.com in September 2026, up 5% in a month and down 21% over three months. OVERKILL ranks #13 of 666 Shoes brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OVERKILL use?
Gravity by Benchr identifies overkillshop.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OVERKILL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OVERKILL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Germany?
Among Shoes brands in Germany in the Gravity by Benchr index, OVERKILL ranks #13 of 666 by estimated traffic. Its closest competitors on the same market are yes, original, Footshop, PACKER, snipes.nl, stadiumgoods.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OVERKILL.