Brand page · Personal Care · United States
Overtone Color: 241K visits a month, 144 active Meta ads, Gravity score 545.
Overtone Color — Overtone Color offers vegan color-depositing conditioners and treatment masks for semi-permanent hair color, providing a nourishing alternative to traditional hair dyes. In September 2026 overtone.co drew an estimated 241K visits, down 19% on the month before. It ranks #343 of 33,626 Personal Care brands in United States and holds a 3.7 Trustpilot rating over 14,745 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Overtone Color offers vegan color-depositing conditioners and treatment masks for semi-permanent hair color, providing a nourishing alternative to traditional hair dyes.
01 · Traffic
How much traffic Overtone Color gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Overtone Color drew an estimated 241K visits in September 2026, down 19% on the month before and down 27% over three months.
- Worldwide#44,927of 4.5M sites · Top 5%
- In United States#14,666of 1.2M sites · Top 5%
- Personal Care, worldwide#1,990of 215,119 brands · Top 1%
- Personal Care, United States#343of 33,626 brands · Top 5%
241K
estimated visits in September
1 mo ▼ −18.7%4 mo ▼ −26.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Overtone Color.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Overtone Color holds 3.7 out of 5 on Trustpilot over 14,745 reviews, 83 of them in the last twelve months: 60% of customers give five stars and 15% one star. That volume places Overtone Color in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Overtone Color sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Overtone Color sells on Shopify, 84% of its catalogue in stock. The best seller is Color Depositing Treatment Mask - Sample Size (2oz), at US$9.00–US$13.00, followed by Royal Plum Color Depositing Treatment Mask and Golden Rose Color Depositing Treatment Mask.
#1Color Depositing Treatment Mask - Sample Size (2oz)Overtone ColorUS$9.00–US$13.00In stock
#3Royal Plum Color Depositing Treatment MaskOvertone ColorUS$13.00–US$42.50In stock
Golden Rose Color Depositing Treatment MaskOvertone ColorUS$13.00–US$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Overtone Color in its comparison group.
- Average rating
- 4.25 / 5
- Rated products
- 94% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$33.00
- Currency
- USD
04 · Ads
What Overtone Color is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Overtone Color runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Sale Ends Soon!oVertone6 Oct 2026image
Sale Ends Soon!oVertone6 Oct 2026video
Sale Ends Soon!oVertone6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Overtone Haircare Inc.verified
Text ad20 Oct 2026Overtone Haircare Inc.verified
Text ad20 Oct 2026Overtone Haircare Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Overtone Color.
The creators who tag @overtonecolor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @overtonecolor on Instagram, led by Molly Moran NCPT | TML (10.6K followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMolly Moran NCPT | TML@msmollymoran · 🇺🇸 US | Fitness sport bodybuilding Creator | 10.6K | 2.4% | 12 | Tagged @overtonecolor |
06 · Competitors according to Gravity
Who Overtone Color competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Overtone Color among Personal Care brands in United States. The closest is Kamaleão Color, then Bleach London, Good Dye Young, XMONDO HAIR, Paradyes, Lunar Tides Hair Colors.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kamaleão Colorlojakamaleaocolor.com.br | |||||||
| Bleach Londonbleachlondon.com | |||||||
| Good Dye Younggooddyeyoung.com | |||||||
| XMONDO HAIRxmondohair.com | |||||||
| Paradyesbirdsofparadyes.com | |||||||
| Lunar Tides Hair Colorslunartideshair.com |
07 · Company
The company behind Overtone Color.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Overtone Color is a company based in Wilmington, United States, founded in 2014 according to LinkedIn, on a domain registered in April 2014. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- 2014, per LinkedIn
- Domain registered
- 20 Apr 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- overtone.co · Shopify · USD
- Catalogue
- 183 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Overtone Color
What people ask Google about Overtone Color.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Overtone Color legit?
According to Gravity by Benchr, Overtone Color is a brand based in Wilmington, United States: its website has existed since April 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 758,676 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Overtone Color?
Customers rate Overtone Color 3.7 out of 5 on Trustpilot over 14,745 reviews, 83 of them in the last twelve months: 60% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Overtone Color known for?
Overtone Color offers vegan color-depositing conditioners and treatment masks for semi-permanent hair color, providing a nourishing alternative to traditional hair dyes. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Overtone Color expensive?
Overtone Color's best seller, Color Depositing Treatment Mask - Sample Size (2oz), sells from US$9.00 to US$13.00 on overtone.co. 84% of the catalogue is in stock. Gravity does not track prices daily: check overtone.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Overtone Color have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Overtone Color advertises on Facebook and Instagram and on Google, where its offers often run. Check overtone.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Overtone Color?
Overtone Color sells on its own website, overtone.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Overtone Color?
Gravity by Benchr records a company based in Wilmington, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Overtone Color doing well?
Not at the moment. Gravity by Benchr estimates about 240,700 visits to overtone.co in September 2026, down 19% in a month and down 27% over three months. Overtone Color ranks #343 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Overtone Color use?
Gravity by Benchr identifies overtone.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Overtone Color's ad budget?
Gravity by Benchr does not publish a spend figure for Overtone Color on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Overtone Color ranks #343 of 33,626 by estimated traffic. Its closest competitors on the same market are Kamaleão Color, Bleach London, Good Dye Young, XMONDO HAIR, Paradyes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Overtone Color.