Brand page · Party & Celebration · Australia
Paperlust: 152K visits a month, 97 active Meta ads, Gravity score 832.
Paperlust — Paperlust is a design-led wedding and event stationery studio that sells custom invitations and stationery for weddings, engagements, birthdays, and baby showers, featuring designs from independent Australian and international designers. In September 2026 paperlust.co drew an estimated 152K visits, up 30% on the month before. It ranks #23 of 7,801 Party & Celebration brands in Australia and holds a 4.9 Trustpilot rating over 187 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Party & Celebration brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paperlust is a design-led wedding and event stationery studio that sells custom invitations and stationery for weddings, engagements, birthdays, and baby showers, featuring designs from independent Australian and international designers.
01 · Traffic
How much traffic Paperlust gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paperlust drew an estimated 152K visits in September 2026, up 30% on the month before and up 113% over three months.
- Worldwide#65,859of 4.5M sites · Top 5%
- In United States#21,703of 1.2M sites · Top 5%
- Party & Celebration, worldwide#190of 46,327 brands · Top 1%
- Party & Celebration, United States#23of 7,801 brands · Top 1%
152K
estimated visits in September
1 mo ▲ +30.2%4 mo ▲ +112.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paperlust.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paperlust holds 4.9 out of 5 on Trustpilot over 187 reviews, 56 of them in the last twelve months: 94% of customers give five stars and 0% one star. That volume places Paperlust in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Sign Shop Invitation Printing Service Custom Label Printer Wedding Store Print Shop Digital Printing Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paperlust sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paperlust's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Paperlust in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Paperlust is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paperlust runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Send your file, get a quotePaperlust3 Oct 2026image
Your photo, printed as a gatefoldPaperlust3 Oct 2026video
PaperlustPaperlust3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Paperlust Pty Ltdverified
Text ad21 Oct 2026Paperlust Pty Ltdverified
Text ad21 Oct 2026Paperlust Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paperlust.
The creators who tag @paperlust.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Paperlust competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paperlust among Party & Celebration brands in Australia. The closest is myblissandbone.com, then King of Cards, bojagicard.com, barunsoncard.com, Truly Engaging, basicinvite.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myblissandbone.commyblissandbone.com | |||||||
| King of Cardskingofcards.in | |||||||
| bojagicard.combojagicard.com | |||||||
| barunsoncard.combarunsoncard.com | |||||||
| Truly Engagingtrulyengaging.com | |||||||
| basicinvite.combasicinvite.com |
07 · Company
The company behind Paperlust.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paperlust is a company based in Australia, founded in 2014 according to LinkedIn, on a domain registered in March 2014. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Mar 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paperlust.co
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paperlust
What people ask Google about Paperlust.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paperlust legit or a scam?
According to Gravity by Benchr, Paperlust is a brand based in Australia: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it employs 10 people on LinkedIn, it has 40,775 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Paperlust reviews
Customers rate Paperlust 4.9 out of 5 on Trustpilot over 187 reviews, 56 of them in the last twelve months: 94% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Paperlust known for?
Paperlust is a design-led wedding and event stationery studio that sells custom invitations and stationery for weddings, engagements, birthdays, and baby showers, featuring designs from independent Australian and international designers. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Paperlust promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Paperlust advertises on Facebook and Instagram and on Google, where its offers often run. Check paperlust.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Paperlust?
Gravity by Benchr records a company based in Australia, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paperlust growing?
Yes. Gravity by Benchr estimates about 152,200 visits to paperlust.co in September 2026, up 30% in a month and up 113% over three months. Paperlust ranks #23 of 7,801 Party & Celebration brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Paperlust spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Paperlust on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands in Australia?
Among Party & Celebration brands in Australia in the Gravity by Benchr index, Paperlust ranks #23 of 7,801 by estimated traffic. Its closest competitors on the same market are myblissandbone.com, King of Cards, bojagicard.com, barunsoncard.com, Truly Engaging. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paperlust.