Brand page · Books · New Zealand
Paper Plus: 399K visits a month, 14 active Meta ads, Gravity score 586.
Paper Plus — Paper Plus NZ is a New Zealand retail brand that sells books, stationery, art and craft supplies, and toys through over 85 independently owned and operated stores. In September 2026 paperplus.co.nz drew an estimated 399K visits, down 13% on the month before. It ranks #4 of 282 Books brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Books brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paper Plus NZ is a New Zealand retail brand that sells books, stationery, art and craft supplies, and toys through over 85 independently owned and operated stores.
01 · Traffic
How much traffic Paper Plus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paper Plus drew an estimated 399K visits in September 2026, down 13% on the month before and down 5% over three months.
- Worldwide#29,835of 4.5M sites · Top 1%
- In New Zealand#86of 26.3K sites · Top 1%
- Books, worldwide#276of 53,824 brands · Top 1%
- Books, New Zealand#4of 282 brands · Top 5%
399K
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paper Plus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paper Plus holds 2.7 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 83% one star.
Office Supply Store Publisher Book Publisher Book Store Stationery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paper Plus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paper Plus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Paper Plus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Paper Plus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paper Plus runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2023 (image, text, video).
School Holiday Super Sale!Paper Plus6 Oct 2026image
School Holiday Super Sale!Paper Plus4 Oct 2026image
School Holiday Super Sale!Paper Plus3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026PAPER PLUS NEW ZEALAND LIMITEDverified
Text ad21 Oct 2026PAPER PLUS NEW ZEALAND LIMITEDverified
Text ad21 Oct 2026PAPER PLUS NEW ZEALAND LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paper Plus.
The creators who tag @paperplusnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Paper Plus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paper Plus among Books brands in New Zealand. The closest is Whitcoulls, then Eason, Giunti al punto, waterstones.com, Indigo, B2S Co.Ltd.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Whitcoullswhitcoulls.co.nz | |||||||
| Easoneasons.com | |||||||
| Giunti al puntogiuntialpunto.it | |||||||
| waterstones.comwaterstones.com | |||||||
| Indigochapters.indigo.ca | |||||||
| B2S Co.Ltdb2s.co.th |
07 · Company
The company behind Paper Plus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paper Plus is a company based in New Zealand, founded in 1983 according to LinkedIn, on a domain registered in January 1997. It employs about 172 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 1983, per LinkedIn
- Domain registered
- 21 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 172 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paperplus.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paper Plus
What people ask Google about Paper Plus.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paper Plus a legit company?
According to Gravity by Benchr, Paper Plus is a brand based in New Zealand: its website has existed since January 1997, it employs 172 people on LinkedIn, it has 4,243 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Paper Plus known for?
Paper Plus NZ is a New Zealand retail brand that sells books, stationery, art and craft supplies, and toys through over 85 independently owned and operated stores. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Does Paper Plus have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paper Plus advertises on Facebook and Instagram and on Google, where its offers often run. Check paperplus.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Paper Plus?
Gravity by Benchr records a company based in New Zealand, founded in 1983 according to LinkedIn, on a domain registered in 1997, with 172 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paper Plus growing?
Not at the moment. Gravity by Benchr estimates about 399,100 visits to paperplus.co.nz in September 2026, down 13% in a month and down 5% over three months. Paper Plus ranks #4 of 282 Books brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Paper Plus' ad budget?
Gravity by Benchr does not publish a spend figure for Paper Plus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in New Zealand?
Among Books brands in New Zealand in the Gravity by Benchr index, Paper Plus ranks #4 of 282 by estimated traffic. Its closest competitors on the same market are Whitcoulls, Eason, Giunti al punto, waterstones.com, Indigo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paper Plus.