Brand page · Costumes & Accessories · United States
Party City: 929K visits a month, 23 active Meta ads, Gravity score 451.
Party City — Party City is a celebration brand that sells party supplies, balloons, decorations, and costumes for various events and holidays. In September 2026 partycity.com drew an estimated 929K visits, up 13% on the month before. It ranks #2 of 837 Costumes & Accessories brands in United States and holds a 1.5 Trustpilot rating over 314 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 24 peers: Costumes & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Party City is a celebration brand that sells party supplies, balloons, decorations, and costumes for various events and holidays.
01 · Traffic
How much traffic Party City gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Party City drew an estimated 929K visits in September 2026, up 13% on the month before and up 32% over three months.
- Worldwide#15,343of 4.5M sites · Top 1%
- In United States#5,069of 1.2M sites · Top 1%
- Costumes & Accessories, worldwide#6of 3,547 brands · Top 1%
- Costumes & Accessories, United States#2of 837 brands · Top 1%
929K
estimated visits in September
1 mo ▲ +12.9%4 mo ▲ +31.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Party City.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Party City holds 1.5 out of 5 on Trustpilot over 314 reviews, 7 of them in the last twelve months: 11% of customers give five stars and 80% one star. That volume places Party City in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Gift Shop Party Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Party City sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Party City sells on Shopify, 96% of its catalogue in stock. The best seller is 34in Number (0-9) Balloon, Assorted Colors, at US$5.99–US$6.00, followed by Pop-Up Trash Bin, Assorted Colors and KPop Deluxe Rumi Golden Kids Costume.
#134in Number (0-9) Balloon, Assorted ColorsParty CityUS$5.99–US$6.00In stock
#2Pop-Up Trash Bin, Assorted ColorsParty CityUS$6.99–US$7.00In stock
#3KPop Deluxe Rumi Golden Kids CostumeParty CityUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Party City in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 5% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$22.00
- Currency
- USD
04 · Ads
What Party City is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Party City runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Navy and Silver I'm a Big Deal Birthday PinParty City29 Sept 2026image
Boys' Karate Kid Legends Movie Li Fong CostumeParty City28 Sept 2026image
Girls' Wizard of Oz Wicked Witch CostumeParty City26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PARTYCITY COM LLCverified
Text ad20 Oct 2026PARTYCITY COM LLCverified
Text ad20 Oct 2026PARTYCITY COM LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Party City.
The creators who tag @partycity on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @partycity on Instagram, led by Pilar Varela (188K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPilar Varela@pilarvarelaa · 🇺🇸 US | Food cooking nutrition Creator | 188K | 0.2% | 3 | Tagged @partycity |
06 · Competitors according to Gravity
Who Party City competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Party City among Costumes & Accessories brands in United States. The closest is Party Expert, then looksharpstore.co.nz, Partywinkel, partyking.fi, partyhallen.se, discountpartysupplies.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Party Expertparty-expert.com | |||||||
| looksharpstore.co.nzlooksharpstore.co.nz | |||||||
| Partywinkelpartywinkel.be | |||||||
| partyking.fipartyking.fi | |||||||
| partyhallen.separtyhallen.se | |||||||
| discountpartysupplies.com.audiscountpartysupplies.com.au |
07 · Company
The company behind Party City.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Party City is a company based in Hillside, United States, on a domain registered in February 1998. It employs about 9,880 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hillside
- Founded
- Data not available
- Domain registered
- 4 Feb 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9,880 on LinkedIn · 201-500
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- partycity.com · Shopify · USD
- Catalogue
- 189 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Party City
What people ask Google about Party City.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Party City legit?
According to Gravity by Benchr, Party City is a brand based in Hillside, United States: its website has existed since February 1998, it sells on a Shopify store, it employs 9,880 people on LinkedIn, it has 310,980 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Party City reviews: is it worth it?
Customers rate Party City 1.5 out of 5 on Trustpilot over 314 reviews, 7 of them in the last twelve months: 11% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Party City sell?
Party City is a celebration brand that sells party supplies, balloons, decorations, and costumes for various events and holidays. Gravity by Benchr classifies it under Costumes & Accessories, with Party Supplies making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Party City cost?
Party City's best seller, 34in Number (0-9) Balloon, Assorted Colors, sells from US$5.99 to US$6.00 on partycity.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check partycity.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Party City have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Party City advertises on Facebook and Instagram and on Google, where its offers often run. Check partycity.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Party City?
Party City sells on its own website, partycity.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Party City?
Gravity by Benchr records a company based in Hillside, United States, whose domain was registered in 1998, with 9,880 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Party City growing?
Yes. Gravity by Benchr estimates about 929,200 visits to partycity.com in September 2026, up 13% in a month and up 32% over three months. Party City ranks #2 of 837 Costumes & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Party City use?
Gravity by Benchr identifies partycity.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Party City's ad budget?
Gravity by Benchr does not publish a spend figure for Party City on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Costumes & Accessories brands in United States?
Among Costumes & Accessories brands in United States in the Gravity by Benchr index, Party City ranks #2 of 837 by estimated traffic. Its closest competitors on the same market are Party Expert, looksharpstore.co.nz, Partywinkel, partyking.fi, partyhallen.se. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Party City.