Brand page · Shoes · United Kingdom
PAVERS: 1.6M visits a month, 129 active Meta ads, Gravity score 576.
PAVERS — Pavers Shoes is a footwear brand that offers a range of shoes for men, women, and children, prioritising comfort without compromising on style. In September 2026 pavers.co.uk drew an estimated 1.6M visits, down 10% on the month before. It ranks #4 of 2,017 Shoes brands in United Kingdom and holds a 4.7 Trustpilot rating over 340,536 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Shoes brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pavers Shoes is a footwear brand that offers a range of shoes for men, women, and children, prioritising comfort without compromising on style.
01 · Traffic
How much traffic PAVERS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PAVERS drew an estimated 1.6M visits in September 2026, down 10% on the month before and up 23% over three months.
- Worldwide#9,834of 4.5M sites · Top 1%
- In United Kingdom#354of 192K sites · Top 1%
- Shoes, worldwide#144of 46,962 brands · Top 1%
- Shoes, United Kingdom#4of 2,017 brands · Top 1%
1.6M
estimated visits in September
1 mo ▼ −9.6%4 mo ▲ +23.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PAVERS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PAVERS holds 4.7 out of 5 on Trustpilot over 340,536 reviews, 99,826 of them in the last twelve months: 84% of customers give five stars and 4% one star. That volume places PAVERS in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, PAVERS scores 4.7 over 570 reviews.
Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PAVERS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PAVERS sells on Shopify, 100% of its catalogue in stock. The best seller is Prepaid returns, at £1.49, followed by Imbox Treatment and Zip-Up Chunky Platform Trainers - WBINS35156 / 321 796.
#1Prepaid returnsPAVERS£1.49In stock
#2Imbox TreatmentPAVERS£3.99In stock
#3Zip-Up Chunky Platform Trainers - WBINS35156 / 321 796PAVERS£34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PAVERS in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 10% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$66.17
- Currency
- GBP
04 · Ads
What PAVERS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PAVERS runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Find Your Perfect FitPavers Shoes8 Oct 2026image
Women's Casual Lace-Up Boots - Size 5Pavers Shoes8 Oct 2026image
Find Your New Everyday PairPavers Shoes8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pavers Limitedverified
Text ad20 Oct 2026Pavers Limitedverified
Text ad20 Oct 2026Pavers Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PAVERS.
The creators who tag @pavers_shoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pavers_shoes on Instagram, led by Morag Elspeth Atkinson (1.1M followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMorag Elspeth Atkinson@mogzee_m · 🇬🇧 GB | Fashion style luxury Creator | 1.1M | 0.3% | 2 | Tagged @pavers_shoes |
06 · Competitors according to Gravity
Who PAVERS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PAVERS among Shoes brands in United Kingdom. The closest is Hush Puppies, then Metro Shoes, Clarks, Simons Shoes, official shoes, 소다(SODA) 공식 쇼핑몰.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hush Puppieshushpuppies.co.uk | |||||||
| Metro Shoesmetroshoes.com | |||||||
| Clarksclarks.com.au | |||||||
| Simons Shoessimonsshoes.com | |||||||
| official shoesofficeshoes.rs | |||||||
| 소다(SODA) 공식 쇼핑몰sodamall.com |
07 · Company
The company behind PAVERS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PAVERS is a company based in United Kingdom, founded in 1971 according to LinkedIn, on a domain registered in December 1998. It employs about 503 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1971, per LinkedIn
- Domain registered
- 11 Dec 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 503 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pavers.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PAVERS
What people ask Google about PAVERS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PAVERS legit or a scam?
According to Gravity by Benchr, PAVERS is a brand based in United Kingdom: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 503 people on LinkedIn, it has 23,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PAVERS?
Customers rate PAVERS 4.7 out of 5 on Trustpilot over 340,536 reviews, 99,826 of them in the last twelve months: 84% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, PAVERS scores 4.7 over 570 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PAVERS sell?
Pavers Shoes is a footwear brand that offers a range of shoes for men, women, and children, prioritising comfort without compromising on style. Gravity by Benchr classifies it under Shoes, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PAVERS expensive?
PAVERS' best seller, Prepaid returns, sells £1.49 on pavers.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check pavers.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does PAVERS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PAVERS advertises on Facebook and Instagram and on Google, where its offers often run. Check pavers.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PAVERS?
PAVERS sells on its own website, pavers.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PAVERS?
Gravity by Benchr records a company based in United Kingdom, founded in 1971 according to LinkedIn, on a domain registered in 1998, with 503 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PAVERS growing?
Yes. Gravity by Benchr estimates about 1,625,800 visits to pavers.co.uk in September 2026, down 10% in a month and up 23% over three months. PAVERS ranks #4 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PAVERS use?
Gravity by Benchr identifies pavers.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PAVERS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PAVERS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, PAVERS ranks #4 of 2,017 by estimated traffic. Its closest competitors on the same market are Hush Puppies, Metro Shoes, Clarks, Simons Shoes, official shoes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PAVERS.