Brand page · Beverages · United States
Peet's Coffee: 472K visits a month, 86 active Meta ads, Gravity score 563.
Peet's Coffee — Peet's Coffee is a coffee and tea company that sources and offers superior coffees and teas adhered to strict high-quality and taste standards. In September 2026 peets.com drew an estimated 472K visits, up 13% on the month before. It ranks #22 of 12,385 Beverages brands in United States and holds a 2.2 Trustpilot rating over 58 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Peet's Coffee is a coffee and tea company that sources and offers superior coffees and teas adhered to strict high-quality and taste standards.
01 · Traffic
How much traffic Peet's Coffee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Peet's Coffee drew an estimated 472K visits in September 2026, up 13% on the month before and up 12% over three months.
- Worldwide#25,979of 4.5M sites · Top 1%
- In United States#8,474of 1.2M sites · Top 1%
- Beverages, worldwide#106of 97,069 brands · Top 1%
- Beverages, United States#22of 12,385 brands · Top 1%
472K
estimated visits in September
1 mo ▲ +12.8%4 mo ▲ +12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Peet's Coffee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Peet's Coffee holds 2.2 out of 5 on Trustpilot over 58 reviews, 8 of them in the last twelve months: 24% of customers give five stars and 57% one star. That volume places Peet's Coffee in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Coffee Roasters Coffee Store Coffee Wholesaler Coffee Shop Coffee Machine Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Peet's Coffee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Peet's Coffee sells on Shopify, 75% of its catalogue in stock. The best seller is Major Dickason's™, at US$21.95, followed by French Roast and Arabian Mocha-Java.
#1Major Dickason's™Peet's CoffeeUS$21.95In stock
#2French RoastPeet's CoffeeUS$21.95In stock
#3Arabian Mocha-JavaPeet's CoffeeUS$23.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Peet's Coffee in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 49% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$22.95
- Currency
- USD
04 · Ads
What Peet's Coffee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Peet's Coffee runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2024 (image, text, video).
Cold Brew, all dressed up.Peet's Coffee15 Oct 2026image
Get Peet’s Rewards AppPeet's Coffee15 Oct 2026image
Peet’s Limited Time SipsPeet's Coffee15 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Peet's Coffee & Tea, Inc.verified
Text ad21 Oct 2026Peet's Coffee & Tea, Inc.verified
Text ad21 Oct 2026Peet's Coffee & Tea, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Peet's Coffee.
The creators who tag @peetscoffee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @peetscoffee on Instagram, led by 303 Project (53.7K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 3303 Project@the303project · 🇺🇸 US | Fitness sport bodybuilding Creator | 53.7K | — | 2 | Tagged @peetscoffee |
06 · Competitors according to Gravity
Who Peet's Coffee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Peet's Coffee among Beverages brands in United States. The closest is The Brew Company, then LiLoCoffeeRoasters, Birch Coffee, pactcoffee.com, Stumptown Coffee, Community Coffee Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Brew Companybrew-company.com | |||||||
| LiLoCoffeeRoasterscoffee.liloinveve.com | |||||||
| Birch Coffeebirchcoffee.com | |||||||
| pactcoffee.compactcoffee.com | |||||||
| Stumptown Coffeestumptowncoffee.com | |||||||
| Community Coffee Companycommunitycoffee.com |
07 · Company
The company behind Peet's Coffee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Peet's Coffee is a company based in Emeryville, United States, founded in 1966 according to LinkedIn, on a domain registered in February 1995. It employs about 779 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Emeryville
- Founded
- 1966, per LinkedIn
- Domain registered
- 3 Feb 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 779 on LinkedIn · 5,001-10,000
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- peets.com · Shopify · USD
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Peet's Coffee
What people ask Google about Peet's Coffee.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Peet's Coffee legit or a scam?
According to Gravity by Benchr, Peet's Coffee is a brand based in Emeryville, United States: its website has existed since February 1995, it sells on a Shopify store, it employs 779 people on LinkedIn, it has 123,220 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Peet's Coffee reviews
Customers rate Peet's Coffee 2.2 out of 5 on Trustpilot over 58 reviews, 8 of them in the last twelve months: 24% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Peet's Coffee sell?
Peet's Coffee is a coffee and tea company that sources and offers superior coffees and teas adhered to strict high-quality and taste standards. Gravity by Benchr classifies it under Beverages, with Coffee making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Peet's Coffee expensive?
Peet's Coffee's best seller, Major Dickason's™, sells US$21.95 on peets.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check peets.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Peet's Coffee discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Peet's Coffee advertises on Facebook and Instagram and on Google, where its offers often run. Check peets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Peet's Coffee?
Peet's Coffee sells on its own website, peets.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Peet's Coffee?
Gravity by Benchr records a company based in Emeryville, United States, founded in 1966 according to LinkedIn, on a domain registered in 1995, with 779 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Peet's Coffee growing?
Yes. Gravity by Benchr estimates about 472,400 visits to peets.com in September 2026, up 13% in a month and up 12% over three months. Peet's Coffee ranks #22 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Peet's Coffee use?
Gravity by Benchr identifies peets.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Peet's Coffee's ad budget?
Gravity by Benchr does not publish a spend figure for Peet's Coffee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Peet's Coffee ranks #22 of 12,385 by estimated traffic. Its closest competitors on the same market are The Brew Company, LiLoCoffeeRoasters, Birch Coffee, pactcoffee.com, Stumptown Coffee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Peet's Coffee.