Brand page · Shoes · United Kingdom
Penelope Chilvers: 107K visits a month, 178 active Meta ads.
Penelope Chilvers — Penelope Chilvers is a British heritage brand that designs and produces women's footwear and accessories, including boots, shoes, and seasonal fashion items, combining contemporary design with traditional craftsmanship. In September 2026 penelopechilvers.com drew an estimated 107K visits, down 13% on the month before. It ranks #97 of 2,017 Shoes brands in United Kingdom and holds a 3.1 Trustpilot rating over 215 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Penelope Chilvers is a British heritage brand that designs and produces women's footwear and accessories, including boots, shoes, and seasonal fashion items, combining contemporary design with traditional craftsmanship.
01 · Traffic
How much traffic Penelope Chilvers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Penelope Chilvers drew an estimated 107K visits in September 2026, down 13% on the month before and up 3% over three months.
- Worldwide#88,571of 4.5M sites · Top 5%
- In United Kingdom#4,576of 192K sites · Top 5%
- Shoes, worldwide#1,866of 46,962 brands · Top 5%
- Shoes, United Kingdom#97of 2,017 brands · Top 5%
107K
estimated visits in September
1 mo ▼ −13.1%4 mo ▲ +2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Penelope Chilvers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Penelope Chilvers holds 3.1 out of 5 on Trustpilot over 215 reviews, 72 of them in the last twelve months: 64% of customers give five stars and 26% one star. That volume places Penelope Chilvers in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Penelope Chilvers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Penelope Chilvers sells on Shopify, 85% of its catalogue in stock. The best seller is Heeled Shepherdess Leather Sandal, at £129.00, followed by Heeled Shepherdess Leather Sandal and Buttercup Leather Sandal.
#1Heeled Shepherdess Leather SandalPenelope Chilvers£129.00In stock
#2Heeled Shepherdess Leather SandalPenelope Chilvers£129.00In stock
#3Buttercup Leather SandalPenelope Chilvers£129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Penelope Chilvers in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 32% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$389.13
- Currency
- GBP
04 · Ads
What Penelope Chilvers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Penelope Chilvers runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2022 (image, text, video).
A Boot to TreasurePenelope Chilvers7 Oct 2026image
A New Colour for our Timeless IconsPenelope Chilvers7 Oct 2026video
A Boot to TreasurePenelope Chilvers7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Simon Hudsonverified
Text ad21 Oct 2026Simon Hudsonverified
Text ad20 Oct 2026Simon Hudsonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Penelope Chilvers.
The creators who tag @penelopechilvers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @penelopechilvers on Instagram, led by Belgravia (82.3K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBelgravia@belgraviavillage · 🇬🇧 GB | Fitness sport bodybuilding Creator | 82.3K | 0.1% | 3 | Tagged @penelopechilvers |
06 · Competitors according to Gravity
Who Penelope Chilvers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Penelope Chilvers among Shoes brands in United Kingdom. The closest is emmaolivia-boutique, then quizclothing.co.uk, Polín et moi, fr.sessun.com, lafeemaraboutee.fr, Red Dress.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emmaolivia-boutiqueemmaolivia-boutique.com | |||||||
| quizclothing.co.ukquizclothing.co.uk | |||||||
| Polín et moipolinetmoi.com | |||||||
| fr.sessun.comfr.sessun.com | |||||||
| lafeemaraboutee.frlafeemaraboutee.fr | |||||||
| Red Dressreddress.com |
07 · Company
The company behind Penelope Chilvers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Penelope Chilvers is a company based in United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in October 2004. It employs about 43 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2005, per LinkedIn
- Domain registered
- 27 Oct 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- penelopechilvers.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Penelope Chilvers
What people ask Google about Penelope Chilvers.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Penelope Chilvers legit?
According to Gravity by Benchr, Penelope Chilvers is a brand based in United Kingdom: its website has existed since October 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 156,685 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Penelope Chilvers reviews: is it worth it?
Customers rate Penelope Chilvers 3.1 out of 5 on Trustpilot over 215 reviews, 72 of them in the last twelve months: 64% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Penelope Chilvers sell?
Penelope Chilvers is a British heritage brand that designs and produces women's footwear and accessories, including boots, shoes, and seasonal fashion items, combining contemporary design with traditional craftsmanship. Gravity by Benchr classifies it under Shoes, with Boots making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Penelope Chilvers prices: how much is it?
Penelope Chilvers' best seller, Heeled Shepherdess Leather Sandal, sells £129.00 on penelopechilvers.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check penelopechilvers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Penelope Chilvers promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Penelope Chilvers advertises on Facebook and Instagram and on Google, where its offers often run. Check penelopechilvers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Penelope Chilvers?
Penelope Chilvers sells on its own website, penelopechilvers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Penelope Chilvers?
Gravity by Benchr records a company based in United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2004, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Penelope Chilvers doing well?
Yes. Gravity by Benchr estimates about 107,000 visits to penelopechilvers.com in September 2026, down 13% in a month and up 3% over three months. Penelope Chilvers ranks #97 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Penelope Chilvers use?
Gravity by Benchr identifies penelopechilvers.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records.
What is Penelope Chilvers' ad budget?
Gravity by Benchr does not publish a spend figure for Penelope Chilvers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, Penelope Chilvers ranks #97 of 2,017 by estimated traffic. Its closest competitors on the same market are emmaolivia-boutique, quizclothing.co.uk, Polín et moi, fr.sessun.com, lafeemaraboutee.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Penelope Chilvers.