Brand page · Clothing · United Kingdom
Penfield: 31.5K visits a month, 1 active Meta ads, Gravity score 479.
Penfield — Penfield is a premium outerwear brand that creates durable outdoor clothing including water-repellent coats, down-filled jackets, fleece, and menswear and womenswear for adventurous lifestyles. In September 2026 penfield.com drew an estimated 31.5K visits, up 43% on the month before. It ranks #1,458 of 19,668 Clothing brands in United Kingdom and holds a 1.9 Trustpilot rating over 129 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Penfield is a premium outerwear brand that creates durable outdoor clothing including water-repellent coats, down-filled jackets, fleece, and menswear and womenswear for adventurous lifestyles.
01 · Traffic
How much traffic Penfield gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Penfield drew an estimated 31.5K visits in September 2026, up 43% on the month before and up 28% over three months.
- Worldwide#252,588of 4.5M sites · Top 10%
- In United Kingdom#13,165of 192K sites · Top 10%
- Clothing, worldwide#23,964of 459,295 brands · Top 10%
- Clothing, United Kingdom#1,458of 19,668 brands · Top 10%
31.5K
estimated visits in September
1 mo ▲ +42.8%4 mo ▲ +27.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Penfield.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Penfield holds 1.9 out of 5 on Trustpilot over 129 reviews, 5 of them in the last twelve months: 51% of customers give five stars and 40% one star. That volume places Penfield in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Penfield sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Penfield sells on Shopify, 98% of its catalogue in stock. The best seller is Trail Long Sleeve T-Shirt in Black, at £35.00, followed by Yosemite Trail Satellite Long Sleeve T-Shirt in Black and Ultimate Winter Parka in Black.
#1Trail Long Sleeve T-Shirt in BlackPenfield£35.00In stock
#2Yosemite Trail Satellite Long Sleeve T-Shirt in BlackPenfield£15.00In stock
#3Ultimate Winter Parka in BlackPenfield£250.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Penfield in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 35% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$132.36
- Currency
- GBP
04 · Ads
What Penfield is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Penfield runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2024 (image, text, video).
Hudson Script Borg Fleece Vest in Navy BluePenfield27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Brand Machine International Limitedverified
Image ad20 Oct 2026Brand Machine International Limitedverified
Text ad20 Oct 2026Brand Machine International Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Penfield.
The creators who tag @penfieldusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Penfield competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Penfield among Clothing brands in United Kingdom. The closest is Paddywear, then Ridgeline of New Zealand, House of ACRA, Terrace Cult, slinkski.com, Salar Lifestyle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paddywearpaddywear.co.uk | |||||||
| Ridgeline of New Zealandridgelineclothing.co.uk | |||||||
| House of ACRAhouseofacra.com | |||||||
| Terrace Cultterracecult.com | |||||||
| slinkski.comslinkski.com | |||||||
| Salar Lifestylesalarlifestyle.com |
07 · Company
The company behind Penfield.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Penfield is a company based in London, United Kingdom, founded in 1975 according to LinkedIn, on a domain registered in December 1999. It employs about 6 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1975, per LinkedIn
- Domain registered
- 5 Dec 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- penfield.com · Shopify · GBP
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Penfield
What people ask Google about Penfield.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Penfield legit?
According to Gravity by Benchr, Penfield is a brand based in London, United Kingdom: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 51,608 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Penfield?
Customers rate Penfield 1.9 out of 5 on Trustpilot over 129 reviews, 5 of them in the last twelve months: 51% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Penfield known for?
Penfield is a premium outerwear brand that creates durable outdoor clothing including water-repellent coats, down-filled jackets, fleece, and menswear and womenswear for adventurous lifestyles. Gravity by Benchr classifies it under Clothing, with Outerwear making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Penfield expensive?
Penfield's best seller, Trail Long Sleeve T-Shirt in Black, sells £35.00 on penfield.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check penfield.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Penfield discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Penfield advertises on Facebook and Instagram and on Google, where its offers often run. Check penfield.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Penfield?
Penfield sells on its own website, penfield.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Penfield?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1975 according to LinkedIn, on a domain registered in 1999, with 6 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Penfield growing?
Yes. Gravity by Benchr estimates about 31,500 visits to penfield.com in September 2026, up 43% in a month and up 28% over three months. Penfield ranks #1,458 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Penfield use?
Gravity by Benchr identifies penfield.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Penfield's ad budget?
Gravity by Benchr does not publish a spend figure for Penfield on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Penfield ranks #1,458 of 19,668 by estimated traffic. Its closest competitors on the same market are Paddywear, Ridgeline of New Zealand, House of ACRA, Terrace Cult, slinkski.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Penfield.