Brand page · Food Items · Austria
PENNY Österreich: 254K visits a month, 80 active Meta ads, Gravity score 689.
PENNY Österreich — PENNY Österreich is a discount supermarket chain in Austria that offers a wide variety of products at discount prices, with a focus on freshness and quality. In September 2026 penny.at drew an estimated 254K visits, down 2% on the month before. It ranks #3 of 362 Food Items brands in Austria and holds a 1.6 Trustpilot rating over 144 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Food Items brands in Austria with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PENNY Österreich is a discount supermarket chain in Austria that offers a wide variety of products at discount prices, with a focus on freshness and quality.
01 · Traffic
How much traffic PENNY Österreich gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PENNY Österreich drew an estimated 254K visits in September 2026, down 2% on the month before and up 7% over three months.
- Worldwide#42,877of 4.5M sites · Top 1%
- In Austria#143of 18.9K sites · Top 1%
- Food Items, worldwide#985of 260,714 brands · Top 1%
- Food Items, Austria#3of 362 brands · Top 1%
254K
estimated visits in September
1 mo ▼ −2.5%4 mo ▲ +6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PENNY Österreich.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PENNY Österreich holds 1.6 out of 5 on Trustpilot over 144 reviews, 63 of them in the last twelve months: 4% of customers give five stars and 83% one star. That volume places PENNY Österreich in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Butcher Shop Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PENNY Österreich sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PENNY Österreich's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PENNY Österreich in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What PENNY Österreich is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PENNY Österreich runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2025 (image, video).
FlugblätterPenny Markt Österreich6 Oct 2026image
FlugblätterPenny Markt Österreich6 Oct 2026image
FlugblätterPenny Markt Österreich6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about PENNY Österreich.
The creators who tag @pennyoesterreich on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pennyoesterreich on Instagram, led by Dr. Oetker Österreich (82K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDr. Oetker Österreich@droetkeroesterreich · 🇩🇪 DE | Food cooking nutrition Creator | 82K | — | 1 | Tagged @pennyoesterreich |
06 · Competitors according to Gravity
Who PENNY Österreich competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PENNY Österreich among Food Items brands in Austria. The closest is DekaMarkt, then ALDI France, Bashas', HOFER, IKI, Market-In.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DekaMarktdekamarkt.nl | |||||||
| ALDI Francealdi.fr | |||||||
| Bashas'bashas.com | |||||||
| HOFERhofer.at | |||||||
| IKIiki.lt | |||||||
| Market-Inmarket-in.gr |
07 · Company
The company behind PENNY Österreich.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PENNY Österreich is a company based in Austria. It employs about 256 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 256 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- penny.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PENNY Österreich
What people ask Google about PENNY Österreich.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PENNY Österreich a legit company?
According to Gravity by Benchr, PENNY Österreich is a brand based in Austria: it employs 256 people on LinkedIn, it has 19,809 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PENNY Österreich reviews
Customers rate PENNY Österreich 1.6 out of 5 on Trustpilot over 144 reviews, 63 of them in the last twelve months: 4% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PENNY Österreich sell?
PENNY Österreich is a discount supermarket chain in Austria that offers a wide variety of products at discount prices, with a focus on freshness and quality. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a PENNY Österreich discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PENNY Österreich advertises on Facebook and Instagram and on Google, where its offers often run. Check penny.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind PENNY Österreich?
Gravity by Benchr records a company based in Austria, with 256 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PENNY Österreich growing?
Yes. Gravity by Benchr estimates about 253,900 visits to penny.at in September 2026, down 2% in a month and up 7% over three months. PENNY Österreich ranks #3 of 362 Food Items brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does PENNY Österreich spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PENNY Österreich on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Austria?
Among Food Items brands in Austria in the Gravity by Benchr index, PENNY Österreich ranks #3 of 362 by estimated traffic. Its closest competitors on the same market are DekaMarkt, ALDI France, Bashas', HOFER, IKI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PENNY Österreich.