Brand page · Decor · India
Pepperfry: 2.6M visits a month, 198 active Meta ads.
Pepperfry — Pepperfry is an online furniture and home decor retailer in India offering a wide range of products including sofas, mattresses, home decor items, and kitchen furniture with options for easy EMI and free shipping. In September 2026 pepperfry.com drew an estimated 2.6M visits, down 11% on the month before. It ranks #1 of 1,759 Decor brands in India and holds a 2.5 Trustpilot rating over 543 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Pepperfry is an online furniture and home decor retailer in India offering a wide range of products including sofas, mattresses, home decor items, and kitchen furniture with options for easy EMI and free shipping.
01 · Traffic
How much traffic Pepperfry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pepperfry drew an estimated 2.6M visits in September 2026, down 11% on the month before and up 1% over three months.
- Worldwide#6,065of 4.5M sites · Top 1%
- In India#334of 164K sites · Top 1%
- Decor, worldwide#62of 185,686 brands · Top 1%
- Decor, India#1of 1,759 brands · Top 1%
2.6M
estimated visits in September
1 mo ▼ −11.2%4 mo ▲ +1.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pepperfry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pepperfry holds 2.5 out of 5 on Trustpilot over 543 reviews, 160 of them in the last twelve months: 17% of customers give five stars and 77% one star. That volume places Pepperfry in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pepperfry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pepperfry's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Pepperfry in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pepperfry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pepperfry runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
PepperfryPepperfry13 Oct 2026image
Gate Lights - Grey Metal Gate Light - PepperfryPepperfry13 Oct 2026image
Wood Night Lamps - San Pio Table Lamp In White Base - - PepperfryPepperfry13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pepperfry Private Limitedverified
Image ad21 Oct 2026Pepperfry Private Limitedverified
Text ad21 Oct 2026Pepperfry Private Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pepperfry.
The creators who tag @pepperfry_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pepperfry_official on Instagram, led by Meenal-UGC Content & Motherhood❣️🧿 (79.1K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeenal-UGC Content & Motherhood❣️🧿@skilldom.india · 🇮🇳 IN | Decoration garden diy Creator | 79.1K | 1.7% | 3 | Tagged @pepperfry_official |
06 · Competitors according to Gravity
Who Pepperfry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pepperfry among Decor brands in India. The closest is urbanladder.com, then Furnishka, HATIL, Interio by Godrej, Wooden Street, Royaloak Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| urbanladder.comurbanladder.com | |||||||
| Furnishkafurnishka.com | |||||||
| HATILhatil.com | |||||||
| Interio by Godrejinterio.com | |||||||
| Wooden Streetwoodenstreet.com | |||||||
| Royaloak Furnitureroyaloakindia.com |
07 · Company
The company behind Pepperfry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pepperfry is a company based in India, founded in 2012 according to LinkedIn, on a domain registered in July 2011. It employs about 1,288 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India
- Founded
- 2012, per LinkedIn
- Domain registered
- 19 Jul 2011
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,288 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pepperfry.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pepperfry
What people ask Google about Pepperfry.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pepperfry legit?
According to Gravity by Benchr, Pepperfry is a brand based in India: its website has existed since July 2011, its Trustpilot profile is claimed by the brand, it employs 1,288 people on LinkedIn, it has 410,027 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Pepperfry?
Customers rate Pepperfry 2.5 out of 5 on Trustpilot over 543 reviews, 160 of them in the last twelve months: 17% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pepperfry sell?
Pepperfry is an online furniture and home decor retailer in India offering a wide range of products including sofas, mattresses, home decor items, and kitchen furniture with options for easy EMI and free shipping. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Pepperfry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pepperfry advertises on Facebook and Instagram and on Google, where its offers often run. Check pepperfry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Pepperfry?
Gravity by Benchr records a company based in India, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 1,288 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pepperfry growing?
Yes. Gravity by Benchr estimates about 2,599,500 visits to pepperfry.com in September 2026, down 11% in a month and up 1% over three months. Pepperfry ranks #1 of 1,759 Decor brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Pepperfry spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pepperfry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in India?
Among Decor brands in India in the Gravity by Benchr index, Pepperfry ranks #1 of 1,759 by estimated traffic. Its closest competitors on the same market are urbanladder.com, Furnishka, HATIL, Interio by Godrej, Wooden Street. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pepperfry.