Brand page · Pet Supplies · South Africa
Pet Heaven: 103K visits a month, 23 active Meta ads.
Pet Heaven — Pet Heaven is South Africa's largest online pet store that sells dog food, cat food, toys, accessories, tick & flea medication and treats, with a focus on monthly scheduled deliveries. In September 2026 petheaven.co.za drew an estimated 103K visits, up 7% on the month before. It ranks #1 of 87 Pet Supplies brands in South Africa and holds a 2.6 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Pet Heaven is South Africa's largest online pet store that sells dog food, cat food, toys, accessories, tick & flea medication and treats, with a focus on monthly scheduled deliveries.
01 · Traffic
How much traffic Pet Heaven gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pet Heaven drew an estimated 103K visits in September 2026, up 7% on the month before and down 6% over three months.
- Worldwide#91,435of 4.5M sites · Top 5%
- In South Africa#497of 33.7K sites · Top 5%
- Pet Supplies, worldwide#613of 52,845 brands · Top 5%
- Pet Supplies, South Africa#1of 87 brands · Top 5%
103K
estimated visits in September
1 mo ▲ +7.0%4 mo ▼ −5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pet Heaven.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pet Heaven holds 2.6 out of 5 on Trustpilot over 21 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 57% one star. That volume places Pet Heaven in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Animal Feed Store Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pet Heaven sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pet Heaven's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Pet Heaven in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pet Heaven is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pet Heaven runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Lionels Choice Adult Cat Food - 3kgPet Heaven11 Oct 2026image
We’re going with Tick & Treat. 👀🐾Pet Heaven7 Oct 2026image
Pet HeavenPet Heaven7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026PET PAW HOLDINGS (PTY) LTDverified
Text ad19 Oct 2026PET PAW HOLDINGS (PTY) LTDverified
Text ad19 Oct 2026PET PAW HOLDINGS (PTY) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pet Heaven.
The creators who tag @petheaven.co.za on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @petheaven.co.za on Instagram, led by OSCARS ARC | WOOF Project (22.2K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOSCARS ARC | WOOF Project@oscarsarc · 🇿🇦 ZA | Pets nature Creator | 22.2K | 0.8% | 8 | Tagged @petheaven.co.za |
06 · Competitors according to Gravity
Who Pet Heaven competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pet Heaven among Pet Supplies brands in South Africa. The closest is bitiba.co.uk, then zooland.com.de, Pet Mart Cửa Hàng Thú Cưng, Pet City, Επίσημη Σελίδα zooplus.gr, bitiba.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bitiba.co.ukbitiba.co.uk | |||||||
| zooland.com.dezooland.com.de | |||||||
| Pet Mart Cửa Hàng Thú Cưngpetmart.vn | |||||||
| Pet Citypetcity.gr | |||||||
| Επίσημη Σελίδα zooplus.grzooplus.gr | |||||||
| bitiba.esbitiba.es |
07 · Company
The company behind Pet Heaven.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pet Heaven is a company based in South Africa, founded in 2013 according to LinkedIn. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
- Data not available
- Entity country
- 🇿🇦 South Africa
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- petheaven.co.za
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pet Heaven
What people ask Google about Pet Heaven.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pet Heaven legit or a scam?
According to Gravity by Benchr, Pet Heaven is a brand based in South Africa: it employs 32 people on LinkedIn, it has 40,307 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Pet Heaven reviews: is it worth it?
Customers rate Pet Heaven 2.6 out of 5 on Trustpilot over 21 reviews, 4 of them in the last twelve months: 33% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pet Heaven known for?
Pet Heaven is South Africa's largest online pet store that sells dog food, cat food, toys, accessories, tick & flea medication and treats, with a focus on monthly scheduled deliveries. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Pet Heaven promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pet Heaven advertises on Facebook and Instagram and on Google, where its offers often run. Check petheaven.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Pet Heaven?
Gravity by Benchr records a company based in South Africa, founded in 2013 according to LinkedIn, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pet Heaven doing well?
Not at the moment. Gravity by Benchr estimates about 103,100 visits to petheaven.co.za in September 2026, up 7% in a month and down 6% over three months. Pet Heaven ranks #1 of 87 Pet Supplies brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Pet Heaven spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pet Heaven on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in South Africa?
Among Pet Supplies brands in South Africa in the Gravity by Benchr index, Pet Heaven ranks #1 of 87 by estimated traffic. Its closest competitors on the same market are bitiba.co.uk, zooland.com.de, Pet Mart Cửa Hàng Thú Cưng, Pet City, Επίσημη Σελίδα zooplus.gr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pet Heaven.