Brand page · Decor · Netherlands

Photowall Top 5% worldwide Top 5% in Netherlands Top 5% in Decor Top 5% in Decor in Netherlands
photowall.nl·🇳🇱 Netherlands·Since 2010

Photowall: 88.4K visits a month, 1,967 active Meta ads.

Photowall — Photowall is a company that offers a wide selection of wallpapers and prints, allowing customers to create their own designs or choose from thousands of high-quality designs. In September 2026 photowall.nl drew an estimated 88.4K visits, down 10% on the month before. It ranks #40 of 2,328 Decor brands in Netherlands and holds a 4.6 Trustpilot rating over 8,487 reviews.

photowall.nl@photowall_sweden 814KFacebookLinkedIn 1.7KTrustpilot 4.6Meta Ad Library 1,967

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
88.4K
−10% vs. August 2026
Instagram followers
814K
1,838 posts · @photowall_sweden
Trustpilot
4.6
8,487 reviews · 440 in 12 months
Meta ads
1,967
active · on Google since 2023
Products
—
Data not available
Rank in Netherlands
#40
of 2,328 in Decor
LinkedIn
1.7K
followers · 56 employees
Earned media value
€110.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Photowall is a company that offers a wide selection of wallpapers and prints, allowing customers to create their own designs or choose from thousands of high-quality designs.

01 · Traffic

How much traffic Photowall gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Photowall drew an estimated 88.4K visits in September 2026, down 10% on the month before and up 9% over three months.

  • Worldwide#104,172of 4.5M sites · Top 5%
  • In Netherlands#1,404of 78.6K sites · Top 5%
  • Decor, worldwide#1,952of 185,686 brands · Top 5%
  • Decor, Netherlands#40of 2,328 brands · Top 5%
Monthly visitssource Sept 2026

88.4K

estimated visits in September

1 mo ▼ −10.2%4 mo ▲ +9.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Photowall.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Photowall holds 4.6 out of 5 on Trustpilot over 8,487 reviews, 440 of them in the last twelve months: 79% of customers give five stars and 2% one star. That volume places Photowall in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 8,487 reviews · 440 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★79%
4 ★14%
3 ★3%
2 ★1%
1 ★2%

Poster Store Wallpaper Store Decoration and Interior Design Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Photowall sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Photowall's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor94%
Hobbies & Creative Arts1%
Arts & Entertainment0%

The dominant category places Photowall in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Photowall.

The creators who tag @photowall_sweden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @photowall_sweden on Instagram, led by Sue & Stu | Interior & DIY | UGC (Sara P) (35.7K followers, 3.0% engagement).

Influencersaccounts tagging @photowall_sweden · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSue & Stu | Interior & DIY | UGC (Sara P)@sue.and.stu · 🇩🇪 DEDecoration garden diy Creator35.7K3.0%7Tagged @photowall_sweden
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Photowall competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Photowall among Decor brands in Netherlands. The closest is wallstars.se, then Posterlounge, Uwalls, Wallism, easycanvasdesigns.com, montishali.

CompetitorsDecor · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
wallstars.sewallstars.se
Posterloungeposterlounge.es
Uwallsuwalls.fr
Wallismwallism.fr
easycanvasdesigns.comeasycanvasdesigns.com
montishalimontishali.com.tr
Competitors Gravity finds for Photowall. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Photowall with wallstars.se

07 · Company

The company behind Photowall.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Photowall is a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in May 2010. It employs about 56 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands
Founded
2006, per LinkedIn
Domain registered
1 May 2010
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
56 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
photowall.nl
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Photowall

What people ask Google about Photowall.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Photowall legit?

According to Gravity by Benchr, Photowall is a brand based in Netherlands: its website has existed since May 2010, its Trustpilot profile is claimed by the brand, it employs 56 people on LinkedIn, it has 814,140 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Photowall?

Customers rate Photowall 4.6 out of 5 on Trustpilot over 8,487 reviews, 440 of them in the last twelve months: 79% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Photowall sell?

Photowall is a company that offers a wide selection of wallpapers and prints, allowing customers to create their own designs or choose from thousands of high-quality designs. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.

Is there a Photowall discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Photowall advertises on Facebook and Instagram and on Google, where its offers often run. Check photowall.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Photowall?

Gravity by Benchr records a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in 2010, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Photowall doing well?

Yes. Gravity by Benchr estimates about 88,400 visits to photowall.nl in September 2026, down 10% in a month and up 9% over three months. Photowall ranks #40 of 2,328 Decor brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Photowall's ad budget?

Gravity by Benchr does not publish a spend figure for Photowall on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in Netherlands?

Among Decor brands in Netherlands in the Gravity by Benchr index, Photowall ranks #40 of 2,328 by estimated traffic. Its closest competitors on the same market are wallstars.se, Posterlounge, Uwalls, Wallism, easycanvasdesigns.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Photowall.