Brand page · Jewelry · Denmark
Pilgrim: 199K visits a month, 163 active Meta ads, Gravity score 566.
Pilgrim — Pilgrim is a Danish jewellery brand that designs and handcrafts necklaces, bracelets, earrings, rings and sunglasses for every soul. In September 2026 pilgrim.net drew an estimated 199K visits, down 34% on the month before. It ranks #6 of 440 Jewelry brands in Denmark and holds a 4.5 Trustpilot rating over 14,851 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Jewelry brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pilgrim is a Danish jewellery brand that designs and handcrafts necklaces, bracelets, earrings, rings and sunglasses for every soul.
01 · Traffic
How much traffic Pilgrim gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pilgrim drew an estimated 199K visits in September 2026, down 34% on the month before and down 26% over three months.
- Worldwide#52,630of 4.5M sites · Top 5%
- In Denmark#229of 21.4K sites · Top 5%
- Jewelry, worldwide#984of 132,285 brands · Top 1%
- Jewelry, Denmark#6of 440 brands · Top 5%
199K
estimated visits in September
1 mo ▼ −33.9%4 mo ▼ −25.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pilgrim.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pilgrim holds 4.5 out of 5 on Trustpilot over 14,851 reviews, 1,154 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places Pilgrim in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Pilgrim scores 4.3 over 92 reviews.
Jewelry Store Sunglasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pilgrim sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pilgrim sells on Shopify, 96% of its catalogue in stock. The best seller is Gaveæske, lille, at DKK 10.00, followed by DAGMAR halskæde guldbelagt and Gaveæske, medium.
#1Gaveæske, lillePilgrimDKK 10.00In stock
#2DAGMAR halskæde guldbelagtPilgrimDKK 299.00In stock
#3Gaveæske, mediumPilgrimDKK 10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pilgrim in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 18% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$40.31
- Currency
- DKK
04 · Ads
What Pilgrim is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pilgrim runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Stay tuned!Pilgrim Jewellery7 Oct 2026video
Stay tuned!Pilgrim Jewellery6 Oct 2026video
Stay tuned!Pilgrim Jewellery6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PILGRIM EXPORT ApSverified
Text ad20 Oct 2026PILGRIM EXPORT ApSverified
Text ad20 Oct 2026PILGRIM EXPORT ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pilgrim.
The creators who tag @pilgrimjewellery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pilgrimjewellery on Instagram, led by Anja (10K followers, 51.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnja@anipnzr · 🇩🇪 DE | Fashion style luxury Creator | 10K | 51.0% | 3 | Tagged @pilgrimjewellery |
06 · Competitors according to Gravity
Who Pilgrim competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pilgrim among Jewelry brands in Denmark. The closest is ani-jewels.fi, then se.pandora.net, Grace Jewelry, Awe Inspired, Avalore Jewelry, Astrid & Miyu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ani-jewels.fiani-jewels.fi | |||||||
| se.pandora.netse.pandora.net | |||||||
| Grace Jewelrygracejewelryco.com | |||||||
| Awe Inspiredaweinspired.com | |||||||
| Avalore Jewelryavalore-jewelry.com | |||||||
| Astrid & Miyuastridandmiyu.com |
07 · Company
The company behind Pilgrim.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pilgrim is a company based in Skanderborg, Denmark, founded in 1983 according to LinkedIn, on a domain registered in November 1996. It employs about 265 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Skanderborg
- Founded
- 1983, per LinkedIn
- Domain registered
- 5 Nov 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 265 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pilgrim.net · Shopify · EUR
- Catalogue
- 87 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pilgrim
What people ask Google about Pilgrim.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pilgrim a legit company?
According to Gravity by Benchr, Pilgrim is a brand based in Skanderborg, Denmark: its website has existed since November 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 265 people on LinkedIn, it has 159,494 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pilgrim reviews: is it worth it?
Customers rate Pilgrim 4.5 out of 5 on Trustpilot over 14,851 reviews, 1,154 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Pilgrim scores 4.3 over 92 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pilgrim sell?
Pilgrim is a Danish jewellery brand that designs and handcrafts necklaces, bracelets, earrings, rings and sunglasses for every soul. Gravity by Benchr classifies it under Jewelry, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Pilgrim prices: how much is it?
Pilgrim's best seller, Gaveæske, lille, sells DKK 10.00 on pilgrim.net. 96% of the catalogue is in stock. Gravity does not track prices daily: check pilgrim.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pilgrim have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pilgrim advertises on Facebook and Instagram and on Google, where its offers often run. Check pilgrim.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pilgrim?
Pilgrim sells on its own website, pilgrim.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pilgrim?
Gravity by Benchr records a company based in Skanderborg, Denmark, founded in 1983 according to LinkedIn, on a domain registered in 1996, with 265 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pilgrim growing?
Not at the moment. Gravity by Benchr estimates about 199,300 visits to pilgrim.net in September 2026, down 34% in a month and down 26% over three months. Pilgrim ranks #6 of 440 Jewelry brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pilgrim use?
Gravity by Benchr identifies pilgrim.net as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pilgrim's ad budget?
Gravity by Benchr does not publish a spend figure for Pilgrim on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Denmark?
Among Jewelry brands in Denmark in the Gravity by Benchr index, Pilgrim ranks #6 of 440 by estimated traffic. Its closest competitors on the same market are ani-jewels.fi, se.pandora.net, Grace Jewelry, Awe Inspired, Avalore Jewelry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pilgrim.