Brand page · Clothing
Playtex®: 82.3K visits a month, 17 active Meta ads.
Playtex® — Playtex is a lingerie brand specializing in support and comfort, offering bras, panties and shapewear for all women. In September 2026 playtex.fr drew an estimated 82.3K visits, up 23% on the month before. It ranks #161 of 5,763 Clothing brands and holds a 1.9 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Playtex is a lingerie brand specializing in support and comfort, offering bras, panties and shapewear for all women.
01 · Traffic
How much traffic Playtex® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Playtex® drew an estimated 82.3K visits in September 2026, up 23% on the month before and down 14% over three months.
- Worldwide#110,967of 4.5M sites · Top 5%
- In France#4,147of 166K sites · Top 5%
- Clothing, worldwide#10,654of 459,295 brands · Top 5%
- Clothing, France#161of 5,763 brands · Top 5%
82.3K
estimated visits in September
1 mo ▲ +23.1%4 mo ▼ −14.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Playtex®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Playtex® holds 1.9 out of 5 on Trustpilot over 39 reviews, 3 of them in the last twelve months: 8% of customers give five stars and 74% one star. That volume places Playtex® in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Lingerie Store Sportwear Manufacturer Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Playtex® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Playtex® sells on Shopify, 81% of its catalogue in stock. The best seller is Soutien-gorge blanc sans armatures Cœur Croisé Coton Bio, at €24.40, followed by Soutien-gorge emboîtant tulle noir Perfect Silhouette and Soutien-gorge emboîtant blanc Cœur Croisé Féminin Recyclé.
#1Soutien-gorge blanc sans armatures Cœur Croisé Coton BioPlaytex®€24.40In stock
#2Soutien-gorge emboîtant tulle noir Perfect SilhouettePlaytex®€23.70In stock
#3Soutien-gorge emboîtant blanc Cœur Croisé Féminin RecycléPlaytex®€29.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Playtex® in its comparison group.
- Average rating
- 4.16 / 5
- Rated products
- 100% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$38.07
- Currency
- EUR
04 · Ads
What Playtex® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Playtex® runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2025 (image, text, video).
Soutien-gorge sans armatures beige Cœur Croisé 556Playtex13 Oct 2026image
Soutien-gorge sans armatures blanc Cœur Croisé 556Playtex13 Oct 2026image
Soutien-gorge sans armatures beige Cœur Croisé 556Playtex12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Dim France SASverified
Image ad19 Oct 2026Dim France SASverified
Video ad19 Oct 2026Dim France SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Playtex®.
The creators who tag @playtexfrance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @playtexfrance on Instagram, led by Carole Brana (14.6K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarole Brana@carolebrana · INTL | Fashion style luxury Creator | 14.6K | 1.2% | 2 | Tagged @playtexfrance |
06 · Competitors according to Gravity
Who Playtex® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Playtex® among Clothing brands. The closest is Boldies, then Wacoal Canada, M u s s a r a t - مسرت, Double A Paris, I'M IN, Playtex®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boldiesboldies.com.br | |||||||
| Wacoal Canadawacoal.ca | |||||||
| M u s s a r a t - مسرتmussaratlingerie.com | |||||||
| Double A Parisdoubleaparis.com | |||||||
| I'M INiminxx.com | |||||||
| Playtex®playtex.it |
07 · Company
The company behind Playtex®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Playtex® is an e-commerce brand, on a domain registered in August 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 11 Aug 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- playtex.fr · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Playtex®
What people ask Google about Playtex®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Playtex® legit?
According to Gravity by Benchr, Playtex® is a brand: its website has existed since August 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,276 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Playtex® reviews
Customers rate Playtex® 1.9 out of 5 on Trustpilot over 39 reviews, 3 of them in the last twelve months: 8% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Playtex® known for?
Playtex is a lingerie brand specializing in support and comfort, offering bras, panties and shapewear for all women. Gravity by Benchr classifies it under Clothing, with Lingerie making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Playtex® prices: how much is it?
Playtex®'s best seller, Soutien-gorge blanc sans armatures Cœur Croisé Coton Bio, sells €24.40 on playtex.fr. 81% of the catalogue is in stock. Gravity does not track prices daily: check playtex.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Playtex® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Playtex® advertises on Facebook and Instagram and on Google, where its offers often run. Check playtex.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Playtex®?
Playtex® sells on its own website, playtex.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Playtex®?
Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Playtex® growing?
Not at the moment. Gravity by Benchr estimates about 82,300 visits to playtex.fr in September 2026, up 23% in a month and down 14% over three months. Playtex® ranks #161 of 5,763 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Playtex® use?
Gravity by Benchr identifies playtex.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records.
What is Playtex®'s ad budget?
Gravity by Benchr does not publish a spend figure for Playtex® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Playtex® ranks #161 of 5,763 by estimated traffic. Its closest competitors on the same market are Boldies, Wacoal Canada, M u s s a r a t - مسرت, Double A Paris, I'M IN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Playtex®.