Brand page · Food Items · Netherlands
Plus: 2.2M visits a month, 275 active Meta ads.
Plus — PLUS is a Dutch supermarket chain focused on good food, offering pure, fresh products with clear origins and flavor, made with attention to craftsmanship, people, environment, and animal welfare. In September 2026 plus.nl drew an estimated 2.2M visits, down 15% on the month before. It ranks #3 of 960 Food Items brands in Netherlands and holds a 1.5 Trustpilot rating over 868 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
PLUS is a Dutch supermarket chain focused on good food, offering pure, fresh products with clear origins and flavor, made with attention to craftsmanship, people, environment, and animal welfare.
01 · Traffic
How much traffic Plus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Plus drew an estimated 2.2M visits in September 2026, down 15% on the month before and down 0% over three months.
- Worldwide#6,828of 4.5M sites · Top 1%
- In Netherlands#66of 78.6K sites · Top 1%
- Food Items, worldwide#186of 260,714 brands · Top 1%
- Food Items, Netherlands#3of 960 brands · Top 1%
2.2M
estimated visits in September
1 mo ▼ −15.0%4 mo ▼ −0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Plus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Plus holds 1.5 out of 5 on Trustpilot over 868 reviews, 175 of them in the last twelve months: 7% of customers give five stars and 77% one star. That volume places Plus in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Coffee Wholesaler Coffee Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Plus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Plus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Plus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Plus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Plus runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image).
PLUS SupermarktPLUS Supermarkt14 Oct 2026image
PLUS SupermarktPLUS Supermarkt14 Oct 2026image
PLUS SupermarktPLUS Supermarkt14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Plus.
The creators who tag @plussupermarkt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @plussupermarkt on Instagram, led by Melanie | Afvallen | On a health journey 🩶 (19.8K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelanie | Afvallen | On a health journey 🩶@melsss__ · 🇳🇱 NL | Food cooking nutrition Creator | 19.8K | 4.2% | 3 | Tagged @plussupermarkt |
06 · Competitors according to Gravity
Who Plus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Plus among Food Items brands in Netherlands. The closest is more, then tienda.mercadona.es, itesco.cz, perekrestok.ru, Şok Marketler, SHOP 'n SAVE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| moremore.in | |||||||
| tienda.mercadona.estienda.mercadona.es | |||||||
| itesco.czitesco.cz | |||||||
| perekrestok.ruperekrestok.ru | |||||||
| Şok Marketlersokmarket.com.tr | |||||||
| SHOP 'n SAVEshopnsavefood.com |
07 · Company
The company behind Plus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Plus is a company based in Netherlands, founded in 1928 according to LinkedIn, on a domain registered in July 1996. It employs about 5,442 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1928, per LinkedIn
- Domain registered
- 29 Jul 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,442 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- plus.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Plus
What people ask Google about Plus.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Plus legit?
According to Gravity by Benchr, Plus is a brand based in Netherlands: its website has existed since July 1996, it employs 5,442 people on LinkedIn, it has 31,256 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Plus reviews: is it worth it?
Customers rate Plus 1.5 out of 5 on Trustpilot over 868 reviews, 175 of them in the last twelve months: 7% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Plus?
PLUS is a Dutch supermarket chain focused on good food, offering pure, fresh products with clear origins and flavor, made with attention to craftsmanship, people, environment, and animal welfare. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Plus discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Plus advertises on Facebook and Instagram and on Google, where its offers often run. Check plus.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Plus?
Gravity by Benchr records a company based in Netherlands, founded in 1928 according to LinkedIn, on a domain registered in 1996, with 5,442 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Plus doing well?
Not at the moment. Gravity by Benchr estimates about 2,157,700 visits to plus.nl in September 2026, down 15% in a month and down 0% over three months. Plus ranks #3 of 960 Food Items brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Plus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Plus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Netherlands?
Among Food Items brands in Netherlands in the Gravity by Benchr index, Plus ranks #3 of 960 by estimated traffic. Its closest competitors on the same market are more, tienda.mercadona.es, itesco.cz, perekrestok.ru, Şok Marketler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Plus.