Brand page · Shoes · Spain
POPA: 41.8K visits a month, 105 active Meta ads, Gravity score 571.
POPA — POPA is a Spanish footwear brand inspired by the Mediterranean lifestyle, offering authentic, fresh designs that combine comfort with fashion and quality. In September 2026 popabrand.com drew an estimated 41.8K visits, down 31% on the month before. It ranks #91 of 777 Shoes brands in Spain and holds a 2.1 Trustpilot rating over 137 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Shoes brands in Spain with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
POPA is a Spanish footwear brand inspired by the Mediterranean lifestyle, offering authentic, fresh designs that combine comfort with fashion and quality.
01 · Traffic
How much traffic POPA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
POPA drew an estimated 41.8K visits in September 2026, down 31% on the month before and down 30% over three months.
- Worldwide#197,954of 4.5M sites · Top 5%
- In Spain#3,718of 115K sites · Top 5%
- Shoes, worldwide#4,050of 46,962 brands · Top 10%
- Shoes, Spain#91of 777 brands · Top 20%
41.8K
estimated visits in September
1 mo ▼ −31.4%4 mo ▼ −30.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about POPA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
POPA holds 2.1 out of 5 on Trustpilot over 137 reviews, 47 of them in the last twelve months: 39% of customers give five stars and 47% one star. That volume places POPA in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Factory Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What POPA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
POPA sells on Shopify, 100% of its catalogue in stock. The best seller is Botín de Piel Negra Nexo, at €99.95, followed by Cuña Cantalar Serraje Beige and Sandalia Nerina Amura Yute Oro.
#1Botín de Piel Negra NexoPOPA€99.95In stock
#2Cuña Cantalar Serraje BeigePOPA€62.96In stock
#3Sandalia Nerina Amura Yute OroPOPA€58.47In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places POPA in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$100.75
- Currency
- EUR
04 · Ads
What POPA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
POPA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Botines Mujer | Nueva Colección AW26Popa7 Oct 2026image
Sneakers | Nueva Colección AW26Popa7 Oct 2026image
Sneakers | Nueva Colección AW26Popa7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THC FOOTWEAR SLverified
Text ad20 Oct 2026THC FOOTWEAR SLverified
Text ad20 Oct 2026THC FOOTWEAR SLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about POPA.
The creators who tag @popa_es on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @popa_es on Instagram, led by MARIA VAZ 🌶️🦋🌞 (31.4K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMARIA VAZ 🌶️🦋🌞@maria.vagal · 🇪🇸 ES | Travel tourism exploration Creator | 31.4K | 0.5% | 2 | Tagged @popa_es |
06 · Competitors according to Gravity
Who POPA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for POPA among Shoes brands in Spain. The closest is Genuins, then Eli 1957 | Shoes from Spain, MURIS BRAND, miMaO ®, Bryan Stepwise, yuccs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Genuinsgenuins.com | |||||||
| Eli 1957 | Shoes from Spaineli1957.com | |||||||
| MURIS BRANDmurisbrand.com | |||||||
| miMaO ®mimao.eu | |||||||
| Bryan Stepwisebryanstepwise.com | |||||||
| yuccsyuccs.com |
07 · Company
The company behind POPA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
POPA is a company based in Elche, Spain, founded in 2015 according to LinkedIn, on a domain registered in February 2018. It employs about 29 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Elche
- Founded
- 2015, per LinkedIn
- Domain registered
- 23 Feb 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- popabrand.com · Shopify · EUR
- Catalogue
- 152 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about POPA
What people ask Google about POPA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is POPA legit or a scam?
According to Gravity by Benchr, POPA is a brand based in Elche, Spain: its website has existed since February 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 327,051 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
POPA reviews
Customers rate POPA 2.1 out of 5 on Trustpilot over 137 reviews, 47 of them in the last twelve months: 39% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is POPA?
POPA is a Spanish footwear brand inspired by the Mediterranean lifestyle, offering authentic, fresh designs that combine comfort with fashion and quality. Gravity by Benchr classifies it under Shoes, with Shoes making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is POPA expensive?
POPA's best seller, Botín de Piel Negra Nexo, sells €99.95 on popabrand.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check popabrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
POPA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: POPA advertises on Facebook and Instagram and on Google, where its offers often run. Check popabrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy POPA?
POPA sells on its own website, popabrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind POPA?
Gravity by Benchr records a company based in Elche, Spain, founded in 2015 according to LinkedIn, on a domain registered in 2018, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is POPA doing well?
Not at the moment. Gravity by Benchr estimates about 41,800 visits to popabrand.com in September 2026, down 31% in a month and down 30% over three months. POPA ranks #91 of 777 Shoes brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does POPA use?
Gravity by Benchr identifies popabrand.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is POPA's ad budget?
Gravity by Benchr does not publish a spend figure for POPA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Spain?
Among Shoes brands in Spain in the Gravity by Benchr index, POPA ranks #91 of 777 by estimated traffic. Its closest competitors on the same market are Genuins, Eli 1957 | Shoes from Spain, MURIS BRAND, miMaO ®, Bryan Stepwise. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with POPA.