Brand page · Decor · United Kingdom
Pretty Little: 199K visits a month, 886 active Meta ads, Gravity score 741.
Pretty Little — Pretty Little Home is a family-run business that sells beautiful homeware and kitchen accessories, including decorative plates, cutting boards, seasonal ornaments, and vases to add warmth and style to homes. In September 2026 prettylittlehome.co.uk drew an estimated 199K visits, up 15% on the month before. It ranks #58 of 13,189 Decor brands in United Kingdom and holds a 4.7 Trustpilot rating over 8,122 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pretty Little Home is a family-run business that sells beautiful homeware and kitchen accessories, including decorative plates, cutting boards, seasonal ornaments, and vases to add warmth and style to homes.
01 · Traffic
How much traffic Pretty Little gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pretty Little drew an estimated 199K visits in September 2026, up 15% on the month before and up 38% over three months.
- Worldwide#52,793of 4.5M sites · Top 5%
- In United Kingdom#2,681of 192K sites · Top 5%
- Decor, worldwide#831of 185,686 brands · Top 1%
- Decor, United Kingdom#58of 13,189 brands · Top 1%
199K
estimated visits in September
1 mo ▲ +15.4%4 mo ▲ +37.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pretty Little.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pretty Little holds 4.7 out of 5 on Trustpilot over 8,122 reviews, 610 of them in the last twelve months: 90% of customers give five stars and 1% one star. That volume places Pretty Little in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Pretty Little scores 4.3 over 43 reviews.
Home Goods Store Glassware Store Furniture Store Countertop Store Decoration and Interior Design Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pretty Little sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pretty Little sells on Shopify, 89% of its catalogue in stock. The best seller is Home Decor Monthly Subscription Box, at £39.98, followed by Set Of 3 Stainless Steel Tea Spoons - Matt Black and XL Glass Bunny Jar - Stand.
#1Home Decor Monthly Subscription BoxPretty Little£39.98In stock
#2Set Of 3 Stainless Steel Tea Spoons - Matt BlackPretty Little£8.95In stock
#3XL Glass Bunny Jar - StandPretty Little£26.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pretty Little in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 9% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$33.54
- Currency
- GBP
04 · Ads
What Pretty Little is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pretty Little runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2025 (image, text, video).
The best kind of delivery to receive 🌲✨ Christmas | Home decor | WinterPretty Little Home7 Oct 2026video
Up to 70% Off - While Stocks LastPretty Little Home6 Oct 2026image
Up to 70% Off - While Stocks LastPretty Little Home6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PrettyLittleHome Ltdverified
Image ad14 Oct 2026PrettyLittleHome Ltdverified
Image ad2 Oct 2026PrettyLittleHome Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pretty Little.
The creators who tag @pretty_little_home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pretty_little_home on Instagram, led by 𝐕𝐢𝐜𝐤𝐲 𝐆𝐢𝐥𝐥 (29.2K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐕𝐢𝐜𝐤𝐲 𝐆𝐢𝐥𝐥@number5.renovation · 🇬🇧 GB | Decoration garden diy Creator | 29.2K | 2.8% | 3 | Tagged @pretty_little_home |
06 · Competitors according to Gravity
Who Pretty Little competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pretty Little among Decor brands in United Kingdom. The closest is Butlers.cz, then Decor Steals, Collections Etc, Pure Home & Living, HomeSense, Provincial.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Butlers.czbutlers.cz | |||||||
| Decor Stealsdecorsteals.com | |||||||
| Collections Etccollectionsetc.com | |||||||
| Pure Home & Livingpurehomeandliving.com | |||||||
| HomeSensehomesense.ca | |||||||
| Provincialprovincialhomeliving.com.au |
07 · Company
The company behind Pretty Little.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pretty Little is a company based in Coventry, United Kingdom, on a domain registered in March 2015.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Coventry
- Founded
- Data not available
- Domain registered
- 24 Mar 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- prettylittlehome.co.uk · Shopify · GBP
- Catalogue
- 210 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pretty Little
What people ask Google about Pretty Little.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pretty Little legit?
According to Gravity by Benchr, Pretty Little is a brand based in Coventry, United Kingdom: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 668,194 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pretty Little?
Customers rate Pretty Little 4.7 out of 5 on Trustpilot over 8,122 reviews, 610 of them in the last twelve months: 90% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Pretty Little scores 4.3 over 43 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pretty Little known for?
Pretty Little Home is a family-run business that sells beautiful homeware and kitchen accessories, including decorative plates, cutting boards, seasonal ornaments, and vases to add warmth and style to homes. Gravity by Benchr classifies it under Decor, with Tableware making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pretty Little expensive?
Pretty Little's best seller, Home Decor Monthly Subscription Box, sells £39.98 on prettylittlehome.co.uk. 89% of the catalogue is in stock. Gravity does not track prices daily: check prettylittlehome.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pretty Little discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pretty Little advertises on Facebook and Instagram and on Google, where its offers often run. Check prettylittlehome.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pretty Little?
Pretty Little sells on its own website, prettylittlehome.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pretty Little?
Gravity by Benchr records a company based in Coventry, United Kingdom, whose domain was registered in 2015. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pretty Little doing well?
Yes. Gravity by Benchr estimates about 198,600 visits to prettylittlehome.co.uk in September 2026, up 15% in a month and up 38% over three months. Pretty Little ranks #58 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pretty Little use?
Gravity by Benchr identifies prettylittlehome.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pretty Little spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pretty Little on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Pretty Little ranks #58 of 13,189 by estimated traffic. Its closest competitors on the same market are Butlers.cz, Decor Steals, Collections Etc, Pure Home & Living, HomeSense. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pretty Little.