Brand page · Fitness & General Exercise Equipment
ProForm: 57K visits a month, 9 active Meta ads.
ProForm — ProForm is a brand that sells home exercise equipment including treadmills, ellipticals, bikes, and rowers, with smart machines powered by iFIT technology. In September 2026 proform.com drew an estimated 57K visits, down 26% on the month before. It ranks #110 of 1,967 Fitness & General Exercise Equipment brands and holds a 1.9 Trustpilot rating over 426 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
ProForm is a brand that sells home exercise equipment including treadmills, ellipticals, bikes, and rowers, with smart machines powered by iFIT technology.
01 · Traffic
How much traffic ProForm gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ProForm drew an estimated 57K visits in September 2026, down 26% on the month before and up 4% over three months.
- Worldwide#117,006of 4.5M sites · Top 5%
- In United States#38,151of 1.2M sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#450of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United States#110of 1,967 brands · Top 10%
57K
estimated visits in September
1 mo ▼ −26.2%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ProForm.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ProForm holds 1.9 out of 5 on Trustpilot over 426 reviews, 22 of them in the last twelve months: 40% of customers give five stars and 43% one star. That volume places ProForm in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Sports
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ProForm sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ProForm's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ProForm in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ProForm is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ProForm runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since March 2025 (image, text).
Fall SaleProForm28 Sept 2026image
default_collection_headlineProForm27 Sept 2026image
Fall SaleProForm24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026iFIT Inc.verified
Text ad20 Oct 2026iFIT Inc.verified
Text ad20 Oct 2026iFIT Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ProForm.
The creators who tag @proform on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @proform on Instagram, led by iFIT (239K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iiFIT@ifit · 🇺🇸 US | Fitness sport bodybuilding Creator | 239K | 0.3% | 1 | Tagged @proform |
06 · Competitors according to Gravity
Who ProForm competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ProForm among Fitness & General Exercise Equipment brands. The closest is Melkin Sports, then RPM Power®, ZiYou, frogfitness.co.kr, nohrd.com, genaufit.ru.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Melkin Sportsmelkinsports.com | |||||||
| RPM Power®rpmpower.com | |||||||
| ZiYouziyou.com.br | |||||||
| frogfitness.co.krfrogfitness.co.kr | |||||||
| nohrd.comnohrd.com | |||||||
| genaufit.rugenaufit.ru |
07 · Company
The company behind ProForm.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ProForm is an e-commerce brand, founded in 1995 according to LinkedIn, on a domain registered in January 1998. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1995, per LinkedIn
- Domain registered
- 7 Jan 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- proform.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ProForm
What people ask Google about ProForm.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ProForm a legit company?
According to Gravity by Benchr, ProForm is a brand: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it employs 37 people on LinkedIn, it has 74,930 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about ProForm?
Customers rate ProForm 1.9 out of 5 on Trustpilot over 426 reviews, 22 of them in the last twelve months: 40% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ProForm?
ProForm is a brand that sells home exercise equipment including treadmills, ellipticals, bikes, and rowers, with smart machines powered by iFIT technology. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
ProForm promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ProForm advertises on Facebook and Instagram and on Google, where its offers often run. Check proform.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ProForm?
Gravity by Benchr records a company, founded in 1995 according to LinkedIn, on a domain registered in 1998, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ProForm doing well?
Yes. Gravity by Benchr estimates about 57,000 visits to proform.com in September 2026, down 26% in a month and up 4% over three months. ProForm ranks #110 of 1,967 Fitness & General Exercise Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ProForm's ad budget?
Gravity by Benchr does not publish a spend figure for ProForm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands?
Among Fitness & General Exercise Equipment brands in the Gravity by Benchr index, ProForm ranks #110 of 1,967 by estimated traffic. Its closest competitors on the same market are Melkin Sports, RPM Power®, ZiYou, frogfitness.co.kr, nohrd.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ProForm.