Brand page · Clothing
Proper Cloth: 753K visits a month, 1,505 active Meta ads.
Proper Cloth — Proper Cloth is a men's custom clothing brand that specializes in custom shirts and suits. They offer a range of dress shirts, casual shirts, polo shirts, formal shirts, suits, sport coats, pants, knitwear, and accessories. In September 2026 propercloth.com drew an estimated 753K visits, down 10% on the month before. It ranks #189 of 97,158 Clothing brands and holds a 4.9 Trustpilot rating over 758 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Proper Cloth is a men's custom clothing brand that specializes in custom shirts and suits. They offer a range of dress shirts, casual shirts, polo shirts, formal shirts, suits, sport coats, pants, knitwear, and accessories.
01 · Traffic
How much traffic Proper Cloth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Proper Cloth drew an estimated 753K visits in September 2026, down 10% on the month before and up 9% over three months.
- Worldwide#18,014of 4.5M sites · Top 1%
- In United States#5,934of 1.2M sites · Top 1%
- Clothing, worldwide#1,421of 459,295 brands · Top 1%
- Clothing, United States#189of 97,158 brands · Top 1%
753K
estimated visits in September
1 mo ▼ −10.3%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Proper Cloth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Proper Cloth holds 4.9 out of 5 on Trustpilot over 758 reviews, 246 of them in the last twelve months: 96% of customers give five stars and 2% one star. That volume places Proper Cloth in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Custom Tailor Formal Wear Store Men's Clothing Store Men's Tailor Plus Size Clothing Store Tuxedo Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Proper Cloth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Proper Cloth's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Proper Cloth in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Proper Cloth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Proper Cloth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Beautiful Custom Suits for Every OccasionProper Cloth8 Oct 2026video
Beautiful Custom Suits for Every OccasionProper Cloth8 Oct 2026image
Proper Cloth: Perfect Pants. Every Time.Proper Cloth8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Proper Cloth, LLCverified
Text ad20 Oct 2026Proper Cloth, LLCverified
Text ad20 Oct 2026Proper Cloth, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Proper Cloth.
The creators who tag @propercloth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @propercloth on Instagram, led by Carlito (12.4K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarlito@carlito77sg · INTL | Fashion style luxury Creator | 12.4K | 1.9% | 9 | Tagged @propercloth |
06 · Competitors according to Gravity
Who Proper Cloth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Proper Cloth among Clothing brands. The closest is Hockerty, then indochino.com, StudioSuits, capitalcustomclothiers.com, InStitchu, suitsupply.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hockertyhockerty.it | |||||||
| indochino.comindochino.com | |||||||
| StudioSuitsstudiosuits.com | |||||||
| capitalcustomclothiers.comcapitalcustomclothiers.com | |||||||
| InStitchuinstitchu.com | |||||||
| suitsupply.comsuitsupply.com |
07 · Company
The company behind Proper Cloth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Proper Cloth is an e-commerce brand, founded in 2008 according to LinkedIn, on a domain registered in August 2008. It employs about 131 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- 2008, per LinkedIn
- Domain registered
- 30 Aug 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 131 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- propercloth.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Proper Cloth
What people ask Google about Proper Cloth.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Proper Cloth legit?
According to Gravity by Benchr, Proper Cloth is a brand: its website has existed since August 2008, its Trustpilot profile is claimed by the brand, it employs 131 people on LinkedIn, it has 243,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Proper Cloth reviews: is it worth it?
Customers rate Proper Cloth 4.9 out of 5 on Trustpilot over 758 reviews, 246 of them in the last twelve months: 96% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Proper Cloth sell?
Proper Cloth is a men's custom clothing brand that specializes in custom shirts and suits. They offer a range of dress shirts, casual shirts, polo shirts, formal shirts, suits, sport coats, pants, knitwear, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Proper Cloth discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Proper Cloth advertises on Facebook and Instagram and on Google, where its offers often run. Check propercloth.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Proper Cloth?
Gravity by Benchr records a company, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 131 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Proper Cloth growing?
Yes. Gravity by Benchr estimates about 753,100 visits to propercloth.com in September 2026, down 10% in a month and up 9% over three months. Proper Cloth ranks #189 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Proper Cloth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Proper Cloth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Proper Cloth ranks #189 of 97,158 by estimated traffic. Its closest competitors on the same market are Hockerty, indochino.com, StudioSuits, capitalcustomclothiers.com, InStitchu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Proper Cloth.