Brand page · Health Care · Sweden
Proteinbolaget: 302K visits a month, 187 active Meta ads.
Proteinbolaget — Proteinbolaget is a Swedish online retailer that sells health products, supplements, drinks, food, training clothes and equipment at competitive prices. In September 2026 proteinbolaget.se drew an estimated 302K visits, down 4% on the month before. It ranks #6 of 301 Health Care brands in Sweden and holds a 4.0 Trustpilot rating over 4,330 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Proteinbolaget is a Swedish online retailer that sells health products, supplements, drinks, food, training clothes and equipment at competitive prices.
01 · Traffic
How much traffic Proteinbolaget gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Proteinbolaget drew an estimated 302K visits in September 2026, down 4% on the month before and down 18% over three months.
- Worldwide#37,340of 4.5M sites · Top 1%
- In Sweden#280of 27.3K sites · Top 5%
- Health Care, worldwide#716of 105,715 brands · Top 1%
- Health Care, Sweden#6of 301 brands · Top 5%
302K
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −18.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Proteinbolaget.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Proteinbolaget holds 4.0 out of 5 on Trustpilot over 4,330 reviews, 71 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places Proteinbolaget in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Vitamin and Supplements Store Sports Nutrition Store Fitness and Nutrition Service Fitness Equipment Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Proteinbolaget sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Proteinbolaget sells on Shopify, 84% of its catalogue in stock. The best seller is GAAM Energy 330 ml, at SEK 21.00, followed by Latitude 65 330 ml and Celsius 355 ml.
#1GAAM Energy 330 mlProteinbolagetSEK 21.00In stock
#2Latitude 65 330 mlProteinbolagetSEK 21.00–SEK 22.00In stock
#3Celsius 355 mlProteinbolagetSEK 21.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Proteinbolaget in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 7% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$34.88
- Currency
- SEK
04 · Ads
What Proteinbolaget is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Proteinbolaget runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
15% rabatt 💪ProteinBolaget.se12 Oct 2026image
Optimum Nutrition är Brand of the Month i oktober! 🏆 En av världens mest älskade sportnutrition-varumärken får nu extra uppmärksamhet, ochProteinBolaget.se9 Oct 2026image
Vill du vinna ett mixflak med de nya smakerna från GAAM Energy?⚡️ Just nu har du chansen att vinna ett mixflak med GAAM Energy nya smaker LProteinBolaget.se6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Proteinbolaget i Sverige ABverified
Text ad20 Oct 2026Proteinbolaget i Sverige ABverified
Text ad20 Oct 2026Proteinbolaget i Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Proteinbolaget.
The creators who tag @proteinbolaget on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Proteinbolaget competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Proteinbolaget among Health Care brands in Sweden. The closest is fr.myprotein.com, then Body&Fit, Fitadium, sportylab.no, GymBeam, Myprotein.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fr.myprotein.comfr.myprotein.com | |||||||
| Body&Fitbodyandfit.com | |||||||
| Fitadiumfitadium.com | |||||||
| sportylab.nosportylab.no | |||||||
| GymBeamgymbeam.cz | |||||||
| Myproteinmyprotein.co.in |
07 · Company
The company behind Proteinbolaget.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Proteinbolaget is a company based in Sweden, founded in 2012 according to LinkedIn. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- proteinbolaget.se · Shopify · SEK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Proteinbolaget
What people ask Google about Proteinbolaget.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Proteinbolaget legit?
According to Gravity by Benchr, Proteinbolaget is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 62,658 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Proteinbolaget reviews
Customers rate Proteinbolaget 4.0 out of 5 on Trustpilot over 4,330 reviews, 71 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Proteinbolaget sell?
Proteinbolaget is a Swedish online retailer that sells health products, supplements, drinks, food, training clothes and equipment at competitive prices. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Proteinbolaget cost?
Proteinbolaget's best seller, GAAM Energy 330 ml, sells SEK 21.00 on proteinbolaget.se. 84% of the catalogue is in stock. Gravity does not track prices daily: check proteinbolaget.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Proteinbolaget have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Proteinbolaget advertises on Facebook and Instagram and on Google, where its offers often run. Check proteinbolaget.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Proteinbolaget?
Proteinbolaget sells on its own website, proteinbolaget.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Proteinbolaget?
Gravity by Benchr records a company based in Sweden, founded in 2012 according to LinkedIn, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Proteinbolaget growing?
Not at the moment. Gravity by Benchr estimates about 301,900 visits to proteinbolaget.se in September 2026, down 4% in a month and down 18% over three months. Proteinbolaget ranks #6 of 301 Health Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Proteinbolaget use?
Gravity by Benchr identifies proteinbolaget.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Proteinbolaget spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Proteinbolaget on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Sweden?
Among Health Care brands in Sweden in the Gravity by Benchr index, Proteinbolaget ranks #6 of 301 by estimated traffic. Its closest competitors on the same market are fr.myprotein.com, Body&Fit, Fitadium, sportylab.no, GymBeam. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Proteinbolaget.