Brand page · Clothing · Hong Kong SAR China
PUFFIT: 679K visits a month, 290 active Meta ads, Gravity score 751.
PUFFIT — PUFFIT is a UK-born apparel brand founded in 2021 that designs clothing blending technical protection with modern style for everyday life and unpredictable weather. In September 2026 puffit.com drew an estimated 679K visits, up 207% on the month before. It ranks #214 of 97,158 Clothing brands in Hong Kong SAR China and holds a 4.3 Trustpilot rating over 919 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Clothing brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PUFFIT is a UK-born apparel brand founded in 2021 that designs clothing blending technical protection with modern style for everyday life and unpredictable weather.
01 · Traffic
How much traffic PUFFIT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PUFFIT drew an estimated 679K visits in September 2026, up 207% on the month before and up 1,219% over three months.
- Worldwide#19,514of 4.5M sites · Top 1%
- In United States#6,421of 1.2M sites · Top 1%
- Clothing, worldwide#1,558of 459,295 brands · Top 1%
- Clothing, United States#214of 97,158 brands · Top 1%
679K
estimated visits in September
1 mo ▲ +207.2%4 mo ▲ +1,218.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PUFFIT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PUFFIT holds 4.3 out of 5 on Trustpilot over 919 reviews, 905 of them in the last twelve months: 73% of customers give five stars and 13% one star. That volume places PUFFIT in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Clothing Store Streetwear Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PUFFIT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PUFFIT sells on Shopify, 92% of its catalogue in stock. The best seller is STM-TEX™ One Size Short Oversized Rain Jacket, at £54.99–£69.99, followed by STM-TEX™ One Size Short Oversized Rain Jacket - Stay Puffit and STM-TEX™ Classic Relaxed Fit Rain Hoodie.
#1STM-TEX™ One Size Short Oversized Rain JacketPUFFIT£54.99–£69.99In stock
#2STM-TEX™ One Size Short Oversized Rain Jacket - Stay PuffitPUFFIT£54.99–£69.99In stock
#3STM-TEX™ Classic Relaxed Fit Rain HoodiePUFFIT£49.99–£84.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PUFFIT in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 63% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$79.40
- Currency
- GBP
04 · Ads
What PUFFIT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PUFFIT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2026 (image, text, video).
Perfect Layer for Early SpringPuffit8 Oct 2026video
PuffitPuffit6 Oct 2026image
PuffitPuffit5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026杭州美湉网络科技有限公司verified
Text ad20 Oct 2026杭州美湉网络科技有限公司verified
Image ad20 Oct 2026杭州美湉网络科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PUFFIT.
The creators who tag @puffit.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @puffit.official on Instagram, led by Nicole Quigley (41K followers, 19.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicole Quigley@dietstartsonmonday_ · 🇬🇧 GB | Fitness sport bodybuilding Creator | 41K | 19.7% | 2 | Tagged @puffit.official |
06 · Competitors according to Gravity
Who PUFFIT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PUFFIT among Clothing brands in Hong Kong SAR China. The closest is RainSisters, then Mackintosh, uk.rains.com, Woox, K-way, SAVE THE DUCK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RainSistersrainsisters.com | |||||||
| Mackintoshmackintosh.com | |||||||
| uk.rains.comuk.rains.com | |||||||
| Wooxwoox.cz | |||||||
| K-wayk-way.com | |||||||
| SAVE THE DUCKsavetheduck.com |
07 · Company
The company behind PUFFIT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PUFFIT is a company based in Wan Zai, Hong Kong SAR China, founded in 2021 according to LinkedIn, on a domain registered in December 2022. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Wan Zai
- Founded
- 2021, per LinkedIn
- Domain registered
- 29 Dec 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- puffit.com · Shopify · USD
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PUFFIT
What people ask Google about PUFFIT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PUFFIT a legit company?
According to Gravity by Benchr, PUFFIT is a brand based in Wan Zai, Hong Kong SAR China: its website has existed since December 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 89,173 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PUFFIT reviews
Customers rate PUFFIT 4.3 out of 5 on Trustpilot over 919 reviews, 905 of them in the last twelve months: 73% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PUFFIT known for?
PUFFIT is a UK-born apparel brand founded in 2021 that designs clothing blending technical protection with modern style for everyday life and unpredictable weather. Gravity by Benchr classifies it under Clothing, with Outerwear making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
PUFFIT prices: how much is it?
PUFFIT's best seller, STM-TEX™ One Size Short Oversized Rain Jacket, sells from £54.99 to £69.99 on puffit.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check puffit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PUFFIT discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PUFFIT advertises on Facebook and Instagram and on Google, where its offers often run. Check puffit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PUFFIT?
PUFFIT sells on its own website, puffit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PUFFIT?
Gravity by Benchr records a company based in Wan Zai, Hong Kong SAR China, founded in 2021 according to LinkedIn, on a domain registered in 2022, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PUFFIT doing well?
Yes. Gravity by Benchr estimates about 678,800 visits to puffit.com in September 2026, up 207% in a month and up 1,219% over three months. PUFFIT ranks #214 of 97,158 Clothing brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PUFFIT use?
Gravity by Benchr identifies puffit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PUFFIT's ad budget?
Gravity by Benchr does not publish a spend figure for PUFFIT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Hong Kong SAR China?
Among Clothing brands in Hong Kong SAR China in the Gravity by Benchr index, PUFFIT ranks #214 of 97,158 by estimated traffic. Its closest competitors on the same market are RainSisters, Mackintosh, uk.rains.com, Woox, K-way. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PUFFIT.