Brand page · Plumbing
PUR: 44.6K visits a month, 8 active Meta ads.
PUR — PUR is a water filtration company that develops technologies for filtering tap water. The company produces pitchers, dispensers, faucet systems, and replacement filters for water filtration. In September 2026 pur.com drew an estimated 44.6K visits, down 7% on the month before. It ranks #110 of 2,048 Plumbing brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
PUR is a water filtration company that develops technologies for filtering tap water. The company produces pitchers, dispensers, faucet systems, and replacement filters for water filtration.
01 · Traffic
How much traffic PUR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PUR drew an estimated 44.6K visits in September 2026, down 7% on the month before and down 18% over three months.
- Worldwide#187,653of 4.5M sites · Top 5%
- In United States#59,826of 1.2M sites · Top 10%
- Plumbing, worldwide#1,056of 39,496 brands · Top 5%
- Plumbing, United States#110of 2,048 brands · Top 10%
44.6K
estimated visits in September
1 mo ▼ −7.1%4 mo ▼ −17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PUR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PUR holds 3.7 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Water Filter Supplier Water Softening Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PUR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PUR's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PUR in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PUR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PUR runs Meta ads on Facebook, Instagram.
#PURWater_Partner I use so much water every day!!!PUR7 Oct 2026video
#Ad Thanks to PUR Plus Faucet Filter, I am more confident about the water I’m drinking every single day.PUR7 Oct 2026video
#Ad What’s really in your tap water?PUR7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about PUR.
The creators who tag @pur.water on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pur.water on Instagram, led by Karin Adoni Ben David (528K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKarin Adoni Ben David@karinadoninutrition · 🇺🇸 US | Food cooking nutrition Creator | 528K | 3.7% | 1 | Tagged @pur.water |
06 · Competitors according to Gravity
Who PUR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PUR among Plumbing brands. The closest is Puretec, then Greentap オフィシャルサイト【グリーンタップ】, Ecowell India, TORAY, Great Water Filters, Complete Home Filtration.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Puretecpuretec.com.au | |||||||
| Greentap オフィシャルサイト【グリーンタップ】greentap.jp | |||||||
| Ecowell Indiaecowellindia.com | |||||||
| TORAYtorayvino.com | |||||||
| Great Water Filtersgreatwaterfilters.com.au | |||||||
| Complete Home Filtrationcompletehomefiltration.com.au |
07 · Company
The company behind PUR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PUR is an e-commerce brand, on a domain registered in June 1995. It employs about 5,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 28 Jun 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pur.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PUR
What people ask Google about PUR.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PUR legit or a scam?
According to Gravity by Benchr, PUR is a brand: its website has existed since June 1995, it sells on a Woocommerce store, it employs 5,000 people on LinkedIn, it has 3,227 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does PUR sell?
PUR is a water filtration company that develops technologies for filtering tap water. The company produces pitchers, dispensers, faucet systems, and replacement filters for water filtration. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Does PUR have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PUR advertises on Facebook and Instagram, where its offers often run. Check pur.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PUR?
PUR sells on its own website, pur.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns PUR?
Gravity by Benchr records a company, whose domain was registered in 1995, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is PUR doing well?
Not at the moment. Gravity by Benchr estimates about 44,600 visits to pur.com in September 2026, down 7% in a month and down 18% over three months. PUR ranks #110 of 2,048 Plumbing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PUR use?
Gravity by Benchr identifies pur.com as a Woocommerce store. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.
How much does PUR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PUR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands?
Among Plumbing brands in the Gravity by Benchr index, PUR ranks #110 of 2,048 by estimated traffic. Its closest competitors on the same market are Puretec, Greentap オフィシャルサイト【グリーンタップ】, Ecowell India, TORAY, Great Water Filters. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PUR.