Brand page · Clothing
Pura Vida: 104K visits a month, 84 active Meta ads.
Pura Vida — Pura Vida Clothes is an online fashion retailer that sells clothing, accessories, and jewelry for various occasions including casual wear, event outfits, and flamenco style items. In September 2026 puravidaclothes.com drew an estimated 104K visits, up 36% on the month before. It ranks #90 of 4,317 Clothing brands and holds a 3.9 Trustpilot rating over 9,922 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Pura Vida Clothes is an online fashion retailer that sells clothing, accessories, and jewelry for various occasions including casual wear, event outfits, and flamenco style items.
01 · Traffic
How much traffic Pura Vida gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pura Vida drew an estimated 104K visits in September 2026, up 36% on the month before and down 4% over three months.
- Worldwide#90,556of 4.5M sites · Top 5%
- In Spain#1,791of 115K sites · Top 5%
- Clothing, worldwide#8,600of 459,295 brands · Top 5%
- Clothing, Spain#90of 4,317 brands · Top 5%
104K
estimated visits in September
1 mo ▲ +36.1%4 mo ▼ −3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pura Vida.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pura Vida holds 3.9 out of 5 on Trustpilot over 9,922 reviews, 3,627 of them in the last twelve months: 63% of customers give five stars and 21% one star. That volume places Pura Vida in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Clothing Store Formal Wear Store Women's Clothing Store Dress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pura Vida sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pura Vida's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Pura Vida in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pura Vida is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pura Vida runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
Vestido Hentalla burdeosPura Vida Clothes2 Oct 2026image
Vestido Carpene burdeosPura Vida Clothes1 Oct 2026image
Vestido Hentalla verde botellaPura Vida Clothes30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026THE OCTOBER BRAND SLverified
Text ad21 Oct 2026THE OCTOBER BRAND SLverified
Text ad21 Oct 2026THE OCTOBER BRAND SLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pura Vida.
The creators who tag @puravidaclothes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @puravidaclothes on Instagram, led by Zara Addiction (818K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZara Addiction@zaraaddiction · 🇪🇸 ES | Fashion style luxury Creator | 818K | 0.1% | 3 | Tagged @puravidaclothes |
06 · Competitors according to Gravity
Who Pura Vida competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pura Vida among Clothing brands. The closest is Promod, then Shopika, CLOTHNOVAX, Ushatava, vinayakfashion.co, meyvona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Promodpromod.pl | |||||||
| Shopikashopika.ro | |||||||
| CLOTHNOVAXclothnovax.com | |||||||
| Ushatavaushatava.ru | |||||||
| vinayakfashion.covinayakfashion.co | |||||||
| meyvonameyvona.com |
07 · Company
The company behind Pura Vida.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pura Vida is an e-commerce brand, on a domain registered in November 2014.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 1 Nov 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- puravidaclothes.com · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pura Vida
What people ask Google about Pura Vida.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pura Vida legit or a scam?
According to Gravity by Benchr, Pura Vida is a brand: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it has 923,384 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Pura Vida reviews
Customers rate Pura Vida 3.9 out of 5 on Trustpilot over 9,922 reviews, 3,627 of them in the last twelve months: 63% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pura Vida known for?
Pura Vida Clothes is an online fashion retailer that sells clothing, accessories, and jewelry for various occasions including casual wear, event outfits, and flamenco style items. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Pura Vida discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pura Vida advertises on Facebook and Instagram and on Google, where its offers often run. Check puravidaclothes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pura Vida?
Pura Vida sells on its own website, puravidaclothes.com, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Pura Vida?
Gravity by Benchr records a company, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pura Vida doing well?
Not at the moment. Gravity by Benchr estimates about 104,200 visits to puravidaclothes.com in September 2026, up 36% in a month and down 4% over three months. Pura Vida ranks #90 of 4,317 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pura Vida use?
Gravity by Benchr identifies puravidaclothes.com as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records.
How much does Pura Vida spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pura Vida on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Pura Vida ranks #90 of 4,317 by estimated traffic. Its closest competitors on the same market are Promod, Shopika, CLOTHNOVAX, Ushatava, vinayakfashion.co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pura Vida.