Brand page · Tools · Finland
Puuilo: 3.4M visits a month, 19 active Meta ads.
Puuilo — Puuilo is a Finnish retail store chain that sells building materials, tools, electrical and plumbing supplies, household items, and pet products. In September 2026 puuilo.fi drew an estimated 3.4M visits, down 16% on the month before. It ranks #1 of 41 Tools brands in Finland and holds a 2.2 Trustpilot rating over 92 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Puuilo is a Finnish retail store chain that sells building materials, tools, electrical and plumbing supplies, household items, and pet products.
01 · Traffic
How much traffic Puuilo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Puuilo drew an estimated 3.4M visits in September 2026, down 16% on the month before and down 21% over three months.
- Worldwide#5,396of 4.5M sites · Top 1%
- In Finland#16of 20.4K sites · Top 1%
- Tools, worldwide#18of 49,532 brands · Top 1%
- Tools, Finland#1of 41 brands · Top 5%
3.4M
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −20.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Puuilo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Puuilo holds 2.2 out of 5 on Trustpilot over 92 reviews, 21 of them in the last twelve months: 23% of customers give five stars and 62% one star. That volume places Puuilo in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
General Store Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Puuilo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Puuilo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Puuilo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Puuilo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Puuilo runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since February 2026 (image, text, video).
Tuutko hakeen?Puuilo13 Oct 2026video
Tuutko hakeen?Puuilo13 Oct 2026video
Tuutko hakeen?Puuilo12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Puuilo Oyverified
Video ad14 Oct 2026WPP Media Finland Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Puuilo.
The creators who tag @puuilo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Puuilo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Puuilo among Tools brands in Finland. The closest is OBI, then Proffsmagasinet, jemogfix.no, XL-BYG, diy.by, K-Rauta.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OBIobi.ch | |||||||
| Proffsmagasinetproffsmagasinet.se | |||||||
| jemogfix.nojemogfix.no | |||||||
| XL-BYGxl-byg.dk | |||||||
| diy.bydiy.by | |||||||
| K-Rautak-rauta.fi |
07 · Company
The company behind Puuilo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Puuilo is a company based in Finland, founded in 1982 according to LinkedIn, on a domain registered in July 2007. It employs about 410 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1982, per LinkedIn
- Domain registered
- 15 Jul 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 410 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- puuilo.fi · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Puuilo
What people ask Google about Puuilo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Puuilo legit?
According to Gravity by Benchr, Puuilo is a brand based in Finland: its website has existed since July 2007, it sells on a Magento store, it employs 410 people on LinkedIn, it has 22,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Puuilo reviews: is it worth it?
Customers rate Puuilo 2.2 out of 5 on Trustpilot over 92 reviews, 21 of them in the last twelve months: 23% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Puuilo known for?
Puuilo is a Finnish retail store chain that sells building materials, tools, electrical and plumbing supplies, household items, and pet products. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Puuilo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Puuilo advertises on Facebook and Instagram and on Google, where its offers often run. Check puuilo.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Puuilo?
Puuilo sells on its own website, puuilo.fi, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Puuilo?
Gravity by Benchr records a company based in Finland, founded in 1982 according to LinkedIn, on a domain registered in 2007, with 410 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Puuilo doing well?
Not at the moment. Gravity by Benchr estimates about 3,362,800 visits to puuilo.fi in September 2026, down 16% in a month and down 21% over three months. Puuilo ranks #1 of 41 Tools brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Puuilo use?
Gravity by Benchr identifies puuilo.fi as a Magento store. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records.
What is Puuilo's ad budget?
Gravity by Benchr does not publish a spend figure for Puuilo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Finland?
Among Tools brands in Finland in the Gravity by Benchr index, Puuilo ranks #1 of 41 by estimated traffic. Its closest competitors on the same market are OBI, Proffsmagasinet, jemogfix.no, XL-BYG, diy.by. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Puuilo.