Brand page · Clothing Accessories · China
Rafarada: 84.8K visits a month, 152 active Meta ads, Gravity score 514.
Rafarada — Rafarada is a hair brand that sells high quality human hair wigs, crochet hair extensions, bundles, weaves, and clip-in hair extensions. In September 2026 rafarada.com drew an estimated 84.8K visits, up 101% on the month before. It ranks #450 of 34,142 Clothing Accessories brands in China and holds a 2.4 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Clothing Accessories brands in China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rafarada is a hair brand that sells high quality human hair wigs, crochet hair extensions, bundles, weaves, and clip-in hair extensions.
01 · Traffic
How much traffic Rafarada gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rafarada drew an estimated 84.8K visits in September 2026, up 101% on the month before and up 290% over three months.
- Worldwide#107,966of 4.5M sites · Top 5%
- In United States#35,247of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#1,296of 85,207 brands · Top 5%
- Clothing Accessories, United States#450of 34,142 brands · Top 5%
84.8K
estimated visits in September
1 mo ▲ +100.7%4 mo ▲ +289.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rafarada.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rafarada holds 2.4 out of 5 on Trustpilot over 12 reviews, 12 of them in the last twelve months: 17% of customers give five stars and 75% one star.
Hair Extensions Supplier Wig Shop Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rafarada sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rafarada sells on Shopify, 100% of its catalogue in stock. The best seller is Glueless Afro Curl Human Hair Lace Front Wig Natural Black & Highlight Brown Afro Textured With 4C Edges - Rafarada, at US$188.65–US$706.88, followed by Kinky Curly HD Transparent Lace Frontal Human Hair Wig - Natural Black High Volume 100% Human Hair Wig for Women- Rafara and Most Realistic Afro Kinky Curly Human Hair Wig Glueless Lace Wig Ombre End Brown Color with Natural Hairline & Realistic.
#1Glueless Afro Curl Human Hair Lace Front Wig Natural Black & Highlight Brown Afro Textured With 4C Edges - RafaradaRafaradaUS$188.65–US$706.88In stock
#2Kinky Curly HD Transparent Lace Frontal Human Hair Wig - Natural Black High Volume 100% Human Hair Wig for Women- RafaraRafaradaUS$155.68–US$329.89In stock
#3Most Realistic Afro Kinky Curly Human Hair Wig Glueless Lace Wig Ombre End Brown Color with Natural Hairline & RealisticRafaradaUS$188.65–US$706.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rafarada in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$198.65
- Currency
- USD
04 · Ads
What Rafarada is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rafarada runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2025 (image, text).
Voluminous Afro Kinky Curly Human Hair Wig with Natural Hairline & EdgesRafarada Hair7 Oct 2026video
Natural Black Tight Coily Bob Kinky Curly Human Hair Wig with Defined Spiral CurlsRafarada Hair7 Oct 2026video
👉Refresh your hairstyle for this coming season 🛒LINK：https://www.rafarada.com/ ✔️100% real human hair ✔️Versatile styling options ✔️MatchesRafarada Hair7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026四海国际进出口贸易有限公司verified
Text ad19 Oct 2026四海国际进出口贸易有限公司verified
Text ad19 Oct 2026四海国际进出口贸易有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rafarada.
The creators who tag @rafaradahair_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rafarada competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rafarada among Clothing Accessories brands in China. The closest is eullair Hair, then Cynosure Hair, Subella, Tuneful Hair, lemodahair.com, GeetaHair.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eullair Haireullair.com | |||||||
| Cynosure Haircynosurehair.com | |||||||
| Subellasubellahair.com | |||||||
| Tuneful Hairtunefulhair.com | |||||||
| lemodahair.comlemodahair.com | |||||||
| GeetaHairgeetahair.com |
07 · Company
The company behind Rafarada.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rafarada is a company based in Xucahng, China, on a domain registered in August 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China · Xucahng
- Founded
- Data not available
- Domain registered
- 11 Aug 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rafarada.com · Shopify · USD
- Catalogue
- 92 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rafarada
What people ask Google about Rafarada.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rafarada legit?
According to Gravity by Benchr, Rafarada is a brand based in Xucahng, China: its website has existed since August 2025, it sells on a Shopify store, it has 5,638 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rafarada?
Customers rate Rafarada 2.4 out of 5 on Trustpilot over 12 reviews, 12 of them in the last twelve months: 17% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rafarada sell?
Rafarada is a hair brand that sells high quality human hair wigs, crochet hair extensions, bundles, weaves, and clip-in hair extensions. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rafarada expensive?
Rafarada's best seller, Glueless Afro Curl Human Hair Lace Front Wig Natural Black & Highlight Brown Afro Textured With 4C Edges - Rafarada, sells from US$188.65 to US$706.88 on rafarada.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check rafarada.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rafarada have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rafarada advertises on Facebook and Instagram and on Google, where its offers often run. Check rafarada.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rafarada?
Rafarada sells on its own website, rafarada.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rafarada?
Gravity by Benchr records a company based in Xucahng, China, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rafarada growing?
Yes. Gravity by Benchr estimates about 84,800 visits to rafarada.com in September 2026, up 101% in a month and up 290% over three months. Rafarada ranks #450 of 34,142 Clothing Accessories brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rafarada use?
Gravity by Benchr identifies rafarada.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rafarada spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rafarada on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in China?
Among Clothing Accessories brands in China in the Gravity by Benchr index, Rafarada ranks #450 of 34,142 by estimated traffic. Its closest competitors on the same market are eullair Hair, Cynosure Hair, Subella, Tuneful Hair, lemodahair.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rafarada.