Brand page · Clothing · United States
REI: 32.5M visits a month, 30 active Meta ads.
REI — REI Co-op is an outdoor retail cooperative that sells top-quality gear, clothing and apparel for outdoor activities like hiking, camping, running and cycling. The company also offers rental equipment, classes, events and expert advice to help people experience the outdoors. In September 2026 rei.com drew an estimated 32.5M visits, down 14% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 469 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
REI Co-op is an outdoor retail cooperative that sells top-quality gear, clothing and apparel for outdoor activities like hiking, camping, running and cycling. The company also offers rental equipment, classes, events and expert advice to help people experience the outdoors.
01 · Traffic
How much traffic REI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
REI drew an estimated 32.5M visits in September 2026, down 14% on the month before and down 11% over three months.
- Worldwide#667of 4.5M sites · Top 1%
- In United States#286of 1.2M sites · Top 1%
- Clothing, worldwide#35of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
32.5M
estimated visits in September
1 mo ▼ −13.6%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about REI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
REI holds 2.0 out of 5 on Trustpilot over 469 reviews, 78 of them in the last twelve months: 23% of customers give five stars and 62% one star. That volume places REI in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Outdoor Clothing and Equipment Shop Activewear Store Camping Store Sporting Goods Store Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What REI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read REI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places REI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What REI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
REI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The best gifts out thereREI1 Oct 2026video
Outdoor gift ideas for campers, climbers & more | REI Co-opREI1 Oct 2026image
REIREI1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Recreational Equipment Incverified
Text ad21 Oct 2026Recreational Equipment Incverified
Text ad21 Oct 2026Recreational Equipment Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about REI.
The creators who tag @rei on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rei on Instagram, led by Eric Schuette (26.8K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEric Schuette@ericschuettephotography · 🇺🇸 US | Photography visual arts Creator | 26.8K | 5.3% | 12 | Tagged @rei |
06 · Competitors according to Gravity
Who REI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for REI among Clothing brands in United States. The closest is Sports Basement, then Gearhead Outfitters, rockpoint.cz, mec.ca, GO Outdoors, addnature.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sports Basementsportsbasement.com | |||||||
| Gearhead Outfittersgearheadoutfitters.com | |||||||
| rockpoint.czrockpoint.cz | |||||||
| mec.camec.ca | |||||||
| GO Outdoorsgooutdoors.co.uk | |||||||
| addnature.noaddnature.no |
07 · Company
The company behind REI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
REI is a company based in United States, founded in 1938 according to LinkedIn, on a domain registered in March 1996. It employs about 9,982 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1938, per LinkedIn
- Domain registered
- 13 Mar 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9,982 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rei.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about REI
What people ask Google about REI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is REI legit?
According to Gravity by Benchr, REI is a brand based in United States: its website has existed since March 1996, it employs 9,982 people on LinkedIn, it has 2,338,023 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about REI?
Customers rate REI 2.0 out of 5 on Trustpilot over 469 reviews, 78 of them in the last twelve months: 23% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does REI sell?
REI Co-op is an outdoor retail cooperative that sells top-quality gear, clothing and apparel for outdoor activities like hiking, camping, running and cycling. The company also offers rental equipment, classes, events and expert advice to help people experience the outdoors. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does REI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: REI advertises on Facebook and Instagram and on Google, where its offers often run. Check rei.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns REI?
Gravity by Benchr records a company based in United States, founded in 1938 according to LinkedIn, on a domain registered in 1996, with 9,982 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is REI growing?
Not at the moment. Gravity by Benchr estimates about 32,547,000 visits to rei.com in September 2026, down 14% in a month and down 11% over three months. REI ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does REI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for REI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, REI ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Sports Basement, Gearhead Outfitters, rockpoint.cz, mec.ca, GO Outdoors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with REI.